China Mobile lacks domain name protection consciousness The future will be more painful than happy net

China Mobile Communications Corporation CMCC, referred to as the "China Mobile Communications", is based on the state's deployment and requirements for the reform of the telecommunications system, The original China Telecom mobile communications assets in the foundation of the overall stripping of the establishment of the state-owned key enterprises, established on April 20, 2000.

China Mobile Communications Group company registered capital of 51.8 billion yuan, asset size of more than 400 billion yuan. China Mobile Communications Group Co., Ltd. wholly owned by Chinese Mobile (Hong Kong) Group Limited, by its controlled China Mobile (Hong Kong) Limited in the domestic 31 provinces (autonomous regions, municipalities) set up a wholly owned subsidiary, and in Hong Kong and New York listed.

China Mobile communication is the only communication operation company focusing on the development of mobile communication, which plays a leading role in the development of China's mobile communication, and occupies an important position in the field of international mobile communication. After more than more than 10 years of construction and development, China Mobile communication has built a comprehensive communication network with wide coverage, high communication quality, rich business variety and first-class service level. Network size and customer size listed in the world first.

Happy Net is undoubtedly the 08 most eye-catching SNS site, by virtue of its parking spaces, trading slaves and other games, will be a lot of white-collar firmly tied up in the top.

However, the domain name of kaixin is not kaixin.com, but kaixin001.com. This is no big deal, however, recently, happy Net's rival campus net (Thousand Oak Group) acquired the kaixin.com domain name. and imitate the structure of happy net, will kaixin.com point to the net. Kaixin.com name is also "Happy Net", naming, page style and so on with the net (kaixin001.com) very similar, by the industry dubbed as "clone version", "Cottage version" net.

According to industry analysis, because happy net currently has a very high brand awareness, the net through will kaixin.com this domain name SEO, in the expansion of their brand influence at the same time, to happy net will also have a great blow. The rise of happy net has been hailed as the 2008 Chinese Internet Domain A myth, but did not expect the crisis to come also very quickly. Because the social network technology threshold is relatively low, easy to imitate, so the site's marketing is very important, and a website vigorously publicized at the same time see others more benefit, this site's boss and staff in the heart is what taste imaginable.

From foreign Facebook turned out, to the rapid rise of the domestic network, the Internet every day in the interpretation of the success of the legend. But in terms of Internet brand protection, domestic websites are dwarfed by foreign comparisons. Google, Yahoo, Facebook and other foreign sites at the cost of the global Domain name protection action is not uncommon, and many well-known domestic sites spend a huge amount of web site advertising marketing costs, but let competitors only because of a better related domain name, almost without spending a penny publicity can easily superior. For example, as early as well-known SouFun soufun.com, hundreds of millions of of the input to create the famous "SouFun" brand, but also let another soufang.com almost no advertising to become the domestic famous real estate website.

Then look at mobile companies, in the domain name protection to do more miserable. Short, customer service hotline, such as cmcc.com, 10086.com, 12580.com, 12593.com (or even a full range of domain names) are registered by outsiders. Flying the official website for www.fetion.com.cn, but fetion.com for outsiders to register, let uninformed users into the fog. And more of the users who have not used the letter was just heard when the first thought of the feixin.com, it was bought to prepare for sale.

China Unicom, by contrast, has become aware of the importance of short domain names and recently spent heavily buying 10010.com as one of its official websites.