China Mobile mm store advertising disease

C114 June 16 Noon News (Pei Jun) China Mobile recently launched mobile harsh (mm) ads, alone for mobile application mall promotion in the domestic operators for the first time, and to move the selection of anti-corruption storm when the promotion of the business, the relevant people said,　　This is the move to the SP era of self redemption. Multi-channel mm advertising: market-oriented behavior in the CCTV broadcast of mobile mm ads to animation virtual image "Move mm" as the main axis, will move the various applications in mm, in addition to the traditional TV media, including singular, Youku and other video sites, as well as Baidu Bar,　　Renren and other SNS community, including the new media is the main position.　　Mobile mm in the network media on the way and content compared to the traditional television media more personalized, to singular as an example, the homepage banner ads flagship mobile antivirus software card, and the site audience for video viewing network security appeal.　　According to C114 understand, Guangdong Mobile Mall base on the advertising promotion attaches great importance to the relevant content of internal audit has been passed, and on the platform and product corresponding content regular to consider, "is a market-oriented professional behavior", a China Mobile insiders said. It is worth mentioning that the domestic telecom operators have launched their own mobile application mall, but this is the first packaging promotion.　　As of May 2011, the number of mobile mm applications broken 60,000, the world load over 3 million times, the Unicom store application of more than 8,000;　　The timing of advertising is ingenious: The SP era of self-salvation early May this year, the relevant departments stationed in the three major operators launched an investigation, as the anti-corruption storm center of the movement, including the data department vice-president horsepower, CEO Ye Bing and other executives were investigated, due to the involved in the data business related to the mobile SP business gray space.　　Subsequently, the move from Zhuo Wang to recover the right to fly a letter, Zhuo Hope Information will only retain the intelligence of the operation of the letter, at the same time, the original Zhuo Wang holding four subsidiaries merged into a Zhuo Wang information, and the original business division for the 8 major division for management. Guangdong Mobile as a moving data service center, has been investigated 12 illegal SP manufacturers, and select the node of anti-corruption events, large-scale delivery of mobile mm ads, people familiar with the analysis, mobile actively promote the business of MM for their business with the SP line, and from the traditional pipeline to mobile Internet enterprises to transform the determination, But also to the SP era of self redemption.