China Mobile netting developers for mobile internet platform

December 15 News, December 14, 2011 night, including IDG, alliedtechonolgy, open things, http://www.aliyun.com/zixun/aggregation/16722.html ">KPCB, More than 10 well-known VC companies, such as China-UK Investment Association and Hong Kong Meilan investment, have been interfacing with more developers under the Chinese mobile matchmaking.

Operators matchmaking to VCs, developers to provide large-scale free exchange opportunities, is the first time in the country, is rare in the world.

Why is China Mobile doing this?

According to Li, CEO of the China Mobile Communications Group, the company hopes to "promote technological innovation through the development of mobile Internet, thus bringing a better business experience for our customers". In fact, this is also the choice that China Mobile has had to make in the context of a slowdown in traditional voice business revenue growth.

However, no company can put all the things in the industrial chain from scratch, the need for professional division of labor, the industry chain to play their respective advantages to create greater value.

Aware of this, China Mobile decided to adopt an "open and cooperative" approach in order to acquire more mobile Internet resources and to export new business to users through the "smart pipeline" of China Mobile.

Convene an international conference for global developers, with nine major business base group debut, released a series of mobile Internet open cooperation strategy, the launch of Open Cooperation Alliance, launched the China-Japan-Korea Application Development Contest, matchmaking developers and wind docking exchange ... These are the specific actions taken by China Mobile based on the above considerations and are also important measures for China Mobile to complete the strategic transformation and seek the redistribution of the industrial chain.

"Developers are the protagonists of the mobile internet age. "Li that the role of China Mobile in this process is to provide the ability and platform, through the open platform to provide support and services to developers, so that the communication system in carrying a variety of applications on the basis of value-added."

More importantly for developers, China Mobile is trying to attract more and more developers to the eco-circle created by China Mobile by opening up a series of capabilities to "help developers shorten the development cycle and lower development costs".

For example, the "MM Cloud service" published by China Mobile's internet base has pooled 12 capabilities, including billing capabilities, data analysis capabilities, WLAN access capabilities, and 159 APIs (application programming interfaces), which are like "blank" software for developers to make flexible calls and assemblies.

"In the domestic market where users are not willing to pay for their downloads and developers ' benefits are hard to protect, providing free downloads and free experience can reduce the psychological threshold of consumers and increase the willingness of consumers to pay voluntarily in the course of their use." "China Mobile Internet Base general Manager Hangguoqiang Introduction, MM platform provides a variety of billing scenarios for developers to use a flexible combination." In less than one months, this capability is used in more than 100 well-known applications, including games, books, music, video and functional software.

On the other hand, China Mobile also plans to provide developers with a more timely monthly settlement model, and will gradually provide real-time settlement. This means that developers can leverage the capabilities offered by China Mobile to reduce the complexity of application development and testing, reduce development costs and shorten development time, make their applications more market-ready, and get revenue back in time.

Open cooperation is the inevitable trend of the development of mobile Internet, and it is also the necessary route for operators to intervene. As Li said, the majority of developers to join in order to enable China Mobile business platform, customer size, information resources, network coverage, sales channels and other existing advantages to continue.

(Responsible editor: The good of the Legacy)