China Mobile Ningyu: The challenges of IT support in the mobile internet age

December 12, the world's first large-scale conference to explore the industry Internet, 2014 CVW. The industry Internet conference was held in Beijing and was synchronized through the big screen of New York Times Square. The conference was made by the Asia Letter Group, the cloud base and the Chuang-Zhuang economic and Technological Development zone jointly hosted more than 5,000 global it and traditional industry leaders and elites who are concerned about the development of Internet and traditional industries, and explored the evolution of "Internet access to traditional industries", "traditional industry internet" and the technological model and business innovation of industrial Internet.

In the afternoon Telecom @ Internet sub-Forum, China Mobile Group Business Support System Planning Department of the construction of Changning Yu brought the "mobile internet era, IT support challenges" keynote speech. It mainly talks about some judgment analysis, assumptions and some challenges of the mobile industry.

The following is the full text of his speech:

Ningyu:

Experts, good afternoon colleagues, I am pleased to say that there is such a chance to meet with everyone again in the village, because before we have done some discussion of industrial development, 2014 to China's industry is an extraordinary year, many opportunities and challenges to the development of the force we think about some problems. So, perhaps what I said earlier today is a discussion of some of our judgments, assumptions, and challenges behind the industry.

In fact, Unicom's leadership and telecommunications leadership are stressing our current pressure, read that we are currently experiencing a transition from the voice age to the traffic age, and I think a lot of the numbers have just been raised, and in the traditional value chain, our suppliers are "encroaching" on the chassis of our traditional carriers in a way that provides services, So we see that our advertising advantage is backwards. We will have a lot of virtual operators of the partners, formerly our channel, how we and the operator to win. At the same time, we can see more OTT enterprises on the development of traditional operators space further compression, in these three aspects of compression, operators are not our own business capabilities and the market is not the prospect of further compression it. Fortunately, we ushered in a new business opportunities for mobile Internet, today's topic is very much, I talk about this film, about a full three hours of time, I just put forward a few questions, in the end why we mobile Internet is not the same, we think that mobile Internet is not only mobile internet, and not just desktop Internet, Will trigger many of our new industrial chains, therefore, mobile Internet will promote a new application model and business opportunities, and face to the user mobile Internet that trend fixed state will occur in a middle zone, especially the impact of timing and location, we remember, if we are a driver in Beijing, We will encounter a lot of congestion, if in the mobile Internet era, we can use SMS to get the congestion situation, and in the mobile internet age, my location information and mobile Internet, these will cause us a lot of thinking. Therefore, we say that the mobile Internet itself to create new business opportunities, this is our entire industry, a number of industries to face the opportunity together.

I also brought a book today, from the manufacturing industry, from the 1.0 to 2.0 to 3.0 this year, we are now facing a 4.0 of such a situation, we can see the upper right corner, which is to make a lot of our previous unimaginable things to now become a reality. Why is there something connected? It's just in a rigid way, and now the development of sensor technology, unmanned cars may become our reality, therefore, we will find that the real information development, because of its own new technological progress will make our industrial economy shrink, due to the development of technology, there will be many new business opportunities, And these business opportunities is precisely our industry, industry encounter new development opportunities, in fact, real industrialization 4.0, we will have a lot of new industries, new platforms, some of our partners also saw new business opportunities, see new growth space.

We summarize, mobile Internet four features: mobility, openness, interactivity, large data, this is our summary of several characteristics of extraction. Mobility, openness, interactivity. This is due to the development of communication technology and information industry, and large data is our own because of the development of IT support, because of the evolution of traditional technology, which makes our data analysis to achieve higher standards, but itself for business support, we can see, Face-to-face points must be accelerated to reserve it capabilities, the Internet economy has many economic forms, such as platform economy, free economy, niche economy, outsourcing economy. You can cite many of the cases that you have found, the core is it and data, for China, I have 800 million of customers, the basic IT capability, its own IT capability layout, and the network, business capabilities, which will mean that we are in new opportunities. In this case, we are facing very good development opportunities, so say, we go to see, in the end it should be what kind of ability, because the time relationship, we can do some communication under the line.

Here I would like to talk about their own experience, operators and IT companies are different? I think all of you are operators of the customers, and most of the colleagues in the operator's cooperation has been realized, the traditional operators and customers contact is two contacts, one contact is the business, another contact is the service, we call or send text messages, or Internet. Business and services together, and in the traditional operators can see that the business is our core, we are the network started, so in many cases, I first to provide business, and then to consider how our service development, so many of our service initiatives are based on the status of Communication network, it is the order. Some of the IT capabilities that our Internet companies offer demonstrate, what are some of the business that we offer? It is something that unites business and service, and while I am providing business, services are in place, like payment, we can hardly say, it is a business or service, if the payment link encountered some problems, in the end is the business has problems or services have problems, this in the Internet seems ridiculous, this demand is a platform to change or distributor to change, If future operators want to better support the mobile Internet business, we must integrate their own key, how to achieve the integration of business and service issues.

So we will see, just Unicom's Li Hong Five always talked about, for the internet business, he is a centralized mode, which is the unified concept of integration, relying on the line of uniform specifications of products This is its characteristics, so its own internet business, it is naturally concentrated characteristics, should let operators envy envy hate, He provides end-to-end processes, so we will see that if we line up the channel and the line of the territorial channel, we see the traditional operators of the dependency service is deep-rooted and indeed has advantages, we can see a lot of online enterprises continue to develop, how we provide offline channels. Since operators have their own mature product platform advantages, I why not to use it?

So we are talking about, not because of the development of mobile Internet, to abandon the existing operational capabilities, the first contact is the traditional business, the second contact is the traditional service, the third contact is the business and service integration. In this case, we will find that there are some changes in the positioning of our IT support platform, the previous way is to say that our business support is to support the service, to provide some analysis of our business, in the future we will actually find that the IT platform will become a different point of contact at the bottom of some platforms, And at the same time it itself to realize the network, line online is the relationship between the O2O, both a complete business contact system, but also a new set of complete Internet Intelligence system, for our customers to provide a holistic solution to a complete set of intelligent system, so that, Can better realize a data focus and concentration, in order to truly play our future-oriented IT support capabilities to form an open and resource-sharing, so, in our own business, constantly in the promotion platform, how we build capacity and open platform, Because the challenges we face now are very big. We now have three major challenges, the first challenge is technology-oriented, it technology is evolving, and the pressures of market competition require us to say how to respond, how to improve our own TTM, and our increasing pressure, especially when the localized operations model and Internet companies provide an integrated system, Our system how to support our business, we also have a lot of experience, there are many lessons, we think how to improve our business development.

The third direction undoubtedly revolves around the enterprise transformation, and the operation mode of innovation to the traditional operating mode of pressure, not only the separation of business, more importantly, can we build a culture within the traditional operators, for our innovative development, for our industry has a combination, to provide an innovative way of thinking, For example, our side in the establishment of a company, can in the community, will be our traditional operators can not be realized, the traditional unimaginable things in this, I think all of us to face the problem, so we talk about business support challenges, it is so several aspects, First, how to ensure that the localization of traditional business support capacity does not degenerate, we will see emerging market revenue in the short term can not be replaced by our current traditional income, so the enterprise must ensure that our current traditional business support capacity does not degenerate. Second, how through the operation of IT system, effectively support our company marketization, contract, brothers also want to clear accounts, we provide open capacity, but also to carry out points and points of accounting. Third, how to coordinate specialized companies, build or provide their necessary IT support capabilities, land, sea and air to fight together, it plays a key role. The last point is how to promote it planning and its own professional reform, we are also the IT department, we can keep up with the development of the Times? These problems are the problems we are facing, we welcome everyone online under the line to think together with us.

Thank you.

(Responsible editor: Mengyishan)