China Mobile phone Security Market research report in the first half of 2014

September 30, 2014, the world's leading mobile internet third-party data Mining and Integration marketing agency Iimedia Research (AI Media Consulting) released the first half of the 2014 China Mobile phone Security Market study. IiMedia study data show that the first half of the 2014 domestic mobile phone security application user scale reached 424 million, the chain growth of 4.2%, the year-on-year growth of 20.8%. IiMedia research analysis that, in the first half of 2014, rapid development of mobile payment, transaction security by more mobile phone users attention, become a driving force for mobile phone security users to increase the size of the important power. (Click on the bottom of the article to see the full report) IiMedia study data show that the first half of the 2014 domestic mobile phone security application user scale reached 424 million, the chain growth of 4.2%, the year-on-year growth of 20.8%. IiMedia research analysis that, in the first half of 2014, rapid development of mobile payment, transaction security by more mobile phone users attention, become a driving force for mobile phone security users to increase the size of the important power. With the impact of the smartphone on the daily life of users, record the user various kinds of life information, there is a considerable degree of mobile phone security hidden factors, therefore, future users of mobile phone security needs will be further enhanced. In the first half of the 2014, 8.2% of smartphone users faced mobile-phone security problems, according to IiMedia data. IiMedia Research analysis that the first half of 2014, mobile phone shopping, finance, life services, such as rapid development of mobile phone payment business rapid growth, but the ubiquitous mobile phone security vulnerabilities, mobile payment industry chain security level of the mixed and other factors, making mobile payment security problems appear high hair status. IiMedia study data show that smartphone users in the face of mobile phone payment security problems, 69.5% of users are no longer free to download app or brush machine, 56.1% of users choose to install mobile phone security applications, 39% of users will report to the relevant departments. IiMedia research analysis that to protect the security of mobile phone payment requires a number of links with. In the process of dealing with the security of mobile phone payment, in addition to strengthening their own prevention awareness, users need to cooperate with mobile phone security application vendors, payment service providers and related management units. During the first half of the 2014 World Cup, 6.4% of smartphone users who suffered from mobile-phone security problems were confronted with the World Cup-related security issues, according to IiMedia data. Among them, the gambling-related scams of phishing messages accounted for 73.9%, implanted with the World Cup-related games, news and other malicious programs of the app accounted for 43.5%. IiMedia Research analysis that the World Cup, hit variety show and other high attention events as a coverSecurity issues have been emerging, users should be cautious about the relevant SMS check, related app downloads. IiMedia study data show that 2014 of the first half of the mobile phone security application user installation number distribution, 67.8% of the respondents only installed a mobile phone security application, 27.1% of the respondents installed two. In the Mobile security application user activation habits, 73.9% of the respondents have a more regular activation habits, of which 51.9% of the user's mobile security applications remain "open" state, 22% of users will be enabled on a regular basis. IiMedia study data show that in the first half of the 2014 users choose the impact of mobile phone security applications, 30.6% of users expressed by friends and relatives recommended or people around the impact of "application rankings" and "Netizen evaluation" of the impact of users accounted for 22.7% and 11.9% respectively; 14.1% of those selected after their own trial comparison accounted for only 6.8% of the users affected by the "advertising campaign". IiMedia study data show that in the first half of the 2014 mobile phone security application users are not satisfied with the factors, "occupy a serious mobile phone resources" accounted for more than 46.9%, the most users criticized, followed by "slow response", accounted for 26.3%, and said "the effect of less than expected" users accounted for 18.9%. IiMedia Research analysis that users of mobile phone security applications are not satisfied with the focus of their consumption of resources is serious, slow and the effect is not significant, not the number of functions. The realization of the safe application of "consumption", faster and more efficient, will be the key to the manufacturers to expand potential users. About AI Iimedia Research (AI Media Consulting) is the global mobile Internet domain, and is the first Chinese focus on the smart phone and mobile internet industry Research authority. 2007, the media brand officially opened, 2012 Media Consulting officially become Camir only focus on the mobile Internet industry Market Information Research member units. AI Media Consulting for the national Ministry of Industry and Information technology, the Guangdong Provincial People's government, China Daily and other governments and authoritative departments, the telecommunications operators and equipment providers to provide data research and decision-making reference services. AI Media's network is China's first mobile internet industry data publishing platform, is committed to the dissemination of wireless Internet Industry service concept for the industry to build a solid platform for horizontal communication. In 2010, the company launched a strategic partnership with Japan's Nikkei BP and CBI group, each of which was a partner in the field of marketing and market research in Japan and China. AI Media published a yearly report and analysis of hundreds of, in the industry has a very good influence, has been the world's major mainstream plane and network media sought after and cited, each year to hold a number of national or international high level mobile Internet forum received the industry and the media, the government's endorsement and support. IiMedia Research Report designated release platform: Magic Ministry Net, AI Media Network (source: 21CN)