China Mobile: Three points if not insured, this life will be naked Ben

China Mobile launched the "fusion of communications", the good people have, despise many. Many people with China Mobile before the Internet business failure to insinuate, but also some people use micro-letter strong to suppress, that the integration of communications to fight micro-letter has no chance. In fact, this fusion communication is not a lot of people in the Baidu Encyclopedia search that meaning, more than the micro-letter opponents, its significance is far more than against Ott so simple.

The entrance contention is a pseudo proposition, and proximity to the user is the real point

Simply look, operators and the internet around the OTT for competition, but also by many people as a contention for the entrance, and from the essence is said, "entrance" just stand in the internet company stand in the problem, operators are passive defense. If operators are also talking about the entry point, it is already Huang. The so-called entrance competition, also put the operator on the meat, the difference is only to be slaughtered sooner or later problem.

Five years ago, the fate of relational communications operators is the key is the network, more directly said that the tower, base station and the computer room; now, the fate of the relationship operator has shifted to the terminal, in short, mobile phones, computers/Smart TV.

The most ambitious of internet companies is Google and Apple, both of which want to put their operators on the top of the grid, without the operators ' networks or the operators ' SIM cards to survive. But such ideals are too great to be achieved even in the United States. Other companies, such as Tencent and so on, are gradually squeezing operators ' living space.

In fixed broadband, operators sit idly by as one position loses, the computer has nothing to do with itself, the smart TV insulation, the router to give up, the result, the communications operators are tightly sealed in the crystal head. Not long after, I am afraid that even the position of the crystal head to give up.

At the mobile end, because the benefits are greater, the scramble is more intense. Internet companies have entered the mobile market, relying on terminals to control their first entrance, the next is the Internet's OS, but these core resources are firmly in the mainstream of the United States, progress is relatively slow, and more attention to the reality of the Tencent has been eyeing the operator's bottom line.

In short, the fundamental logic is that the Internet company's overall strategy is to move operators step by step from the user side, when the operator only in the background and user contact, the operator also completely failed.

Operators only "three points", stripped naked will run

We can see from the historical point of view, the operator is how to step by step:

Ten years ago, people turn on their mobile phones, almost all the operations on the page are oriented to operators, when the mobile operation from the phone, send text messages to other value-added services, built on a layer of imperial city, inner city, outside the 墎, their own in the entire communication World center.

Five years ago, internet companies began to restrictions from outside. The first to fall is value-added services outer, replaced by a variety of network applications, presented on the phone is a rich app icon, operators although also launched a replacement, but has been used. By the way, operators have also surrendered the control of the Internet icon, people click to browse the page has not been related to operators.

Three years ago, micro-letters began to shock the three icons at the bottom of the smartphone, including calls, text messages and contacts. The first step is to start with the text message, the more people use less, SMS began to stay away from consumers; the second step is to control the Address book, phone book, such as forced binding and replacement; The third step is to call. When the three icons were also controlled by the Internet company, the operators disappeared from the client's handset terminal.

Therefore, it is no exaggeration to say that the mobile phone bottom of the remaining three points has become the lifeline of operators, once lost, operators will become the information and communication market Zombie. At that time, operators will have no bargaining power, pipeline toll station will also be contracted by others, they can only be honest to do a road workers.

For today's communications operators, must join forces to keep these three final positions, this is the competition between the industry, is the relationship between the survival of the industry. Only after the realization of the common interests of the industry, only a few operators in the industry within the opportunity to compete, this is a proud of a loss of honor, can not be careless. If the fundamental problem is to be broken down, the operator as a whole is only a zombie.

China's telecommunications operators have also had several successful transition opportunities, such as mobile payments. In the face of the hot Internet financial market today, operators in addition to regret is sad, if the same year to abandon resentment to form a joint effort, rather than mutual tie-in for their own to undermine the competition with the industry rivals Gogo, now the mobile payment will not just pay the treasure micro-letter of the world.

Standing at the height of the industry, China Mobile launched the fusion of communication is not to challenge what Tencent, but also not the impact of micro-letter, but the development of communication technology to a new era of the inevitable upgrade, the entire mobile communications industry trends, but also on behalf of mobile telecommunications operators to make the last industry redemption. This moment, the most need the attitude of the entire industry, other operators in addition to support and quick follow-up, there is no choice, otherwise will be the end of history together.

New communications need new thinking, industry help need to act together

For China Mobile fusion communication, there is no need to analyze its technical maturity, not to compare the merits and demerits of the micro-letter, the core value lies in the "launch" strategic significance. Previously operators were passive "entrances", or followed after losing positions, but this was a strategic counterattack. In the final analysis, Fusion Communications is not a micro-letter, operators will not go with an internet company for a business competition, can not destroy the micro-letter, but the integration of communications will consolidate the position of operators, leaving the final transformation of the foundation.

In other words, "call", "information" and "Address Book" is the operator of the castle three key to the door, if the key is still in hand, at least keep the bargaining chip with the Internet, if even the key has been handed out, operators on the portal open, there is no qualification and others to talk about the price.

So, since it's the battle to defend the underwear, operators also do not need to shy cover, should be resolute and resolute through a series of means to upgrade the current and future so smart phone calls, information and contacts, the rapid implementation of coherent, and even invest in huge subsidies and prepare the industry "suffer", otherwise must be cracked, Once again with the straws.

China Mobile must also use new thinking, so that the development of "fusion communications" in the industry to form alliances, and actively promote and give peer support, open technology and platform, the shortest time to build operators, terminal enterprises, such as the whole industry chain identity of the next generation of communication standards framework, the so-called integration of communications to make the "new communications" recognized by the If the fusion of communication in the original attack against the opponent's weapons, the peer will be as a means of competition, then wait to be killed together by a small pea!