China Mobile UnionPay announces outcome of talks on open platform

The future to go out without wallet, as long as the mobile phone can take the bus, take the subway, go to the shopping malls or convenience stores, and even the phone can easily touch the transfer of money between friends. Such scenes of life may soon become reality at home.

On June 9, Chinese UnionPay and China Mobile announced the results of the two sides ' cooperation after a year of negotiations. The two sides jointly launched an open platform, banks, merchants are free access to the platform, users through mobile "mobile wallet" business, can be in many places to brush mobile phone payments.

In fact, we have "imagined" the convenience and limitless prospect of mobile payment for many years. But reality is always a step away from the dream.

Whether it's a telecoms operator, a banking system, or a third-party payment company, everyone has ambitions and attempts to "pay for a mobile phone," but the end result is a dismal ending. Because there is no way to this involved in many industrial chain links to promote the service alone bigger.

"In fact, technology has long been not a problem, the key is how to balance the interests of all parties to achieve an industrial chain approved by all parties." "People who have participated in the whole process of UnionPay and mobile cooperation told reporters that the two sides have opened a large and small dozens of meetings in the past year, and finally formed a unanimous plan."

Luode, president of China UnionPay, said in an interview with reporters on June 9 that "the mainstream mode of mobile payment was finally born today." "Next, the financial system and the carrier system finally do not have to separate, but together to get through the various links."

According to the reporter understand, currently BOC, Citic, Everbright, People's livelihood, Guangdong, Pudong, Shanghai Bank, Beijing Bank and other commercial banks have completed the docking with the platform, other commercial banks are also joining in succession.

PU FA Bank Electronic Banking department deputy general manager Shi Jianhua told reporters that Pudong very optimistic about the future development of mobile phone payment, the major commercial banks in these two years are very positive. "Now everyone is holding an open mind, to let more participants in." ”

Shenhong, deputy general manager of China Mobile data Division, said that the next step in the mobile and Banking association will be priority in Beijing, Shanghai, Guangzhou, Shenzhen, Suzhou, Nanjing, Hangzhou, Ningbo, Chengdu, Fuzhou, Xiamen, Hefei, Changsha, Lanzhou and other 14 cities to promote the market, and then cover the whole country.

Troubled industry chain for many years "mobile phone payment" dream, finally hope to break the ice.

Twisting years of detours

In fact, the mobile phone payment has been groping for many years, each has gone a lot of detours. People involved in the collaboration told reporters that now we finally "touch the same stone."

According to the reporter understand, as early as 1999, the industry's attempt to pay the mobile phone has begun: That year, China Mobile on with ICBC, Merchants Bank and other financial departments, in Beijing, Guangdong and other land began to carry out mobile payment business pilot. June 2002, China Unicom launched the first "small payment mobile solution" experimental system in Wuxi.

However, the development of mobile payment has been very slow due to the technology, policy and business model. After the 2009 3G licensing, the network, mobile phone terminals, as well as the maturity of a variety of new technologies, so that the parties renewed enthusiasm.

However, because of the huge investment and the subsequent implementation of the 13.56M standard UnionPay, mobile finally abandoned the once "2.4G scheme" attempt. Starting around 2011, the idea of "incorporating financial standards" in mobile payments was clear.

By the year 2012, the central bank made clear that 13.56M was the standard for mobile phone near-field payments, and formally declared the end of the standard debate. Although agreed on the standard, but in the mobile phone to achieve the way the payment is divided.

According to the reporter understand, according to the implementation of different ways, mobile phone payment can be divided into "Full SIM card scheme", "Terminal program", "Terminal +sim Card scheme (that is, the current use of the SWP program)".

2011, UnionPay tried to use the direct cooperation with handset terminal manufacturers to bypass operators, to promote mobile phone payment business alone.

UnionPay's attempt ended badly. In fact, Google Wallet, a similar business launched in the US 2 years ago, has been missing a significant reason for not being supported by carriers.

The cooperation between China Mobile and Chinese UnionPay began a year ago, when the two sides signed the framework agreement on mobile payment cooperation in Shanghai last June and agreed on the adoption of NFC-SWP technical standards.

According to the current plan reached by China Mobile and UnionPay, users can download bank cards on mobile phone SIM cards that support NFC (near-range wireless communication), realize electronic cash recharge, remote consumption and small quick transactions on the spot, and will support large scale transactions in the future.

In this program, operators, UnionPay, commercial banks, mobile phone manufacturers have to participate in it, has already supported the 9 banks of 13 electronic card applications.

How to "snowball"?

"Where can I support a swipe phone now?" Can I use the mobile phone now to brush directly? This is the average user to hear about the mobile phone payment of the most concerned about the issue, mobile phone payment can be used on the occasion of how many?

In fact, according to the reporter understand, this is the current mobile and major banks in the heart of the most urgent to solve the problem. The increase in user growth and application scenarios is a complementary process, and the next focus of mobile and UnionPay is how to roll the snowball.

Frankly speaking, the current want to use China Mobile phone purse called mobile payment business, the process is still slightly complicated.

First, you need a mobile phone that supports NFC, and then you have to go to the business Hall to replace the SIM card for free, and then download the phone money

Package client, and then download the corresponding bank card to complete the binding, and finally to find support for mobile phone merchants to complete the consumption.

"We think there are some difficulties in the initial promotion, and we need each line to be parallel." "Shenhong that the mobile phone to pay the industry chain is very long, if any one of the links did not keep up, will result in poor consumer experience," has been experiencing bad words, slowly we may think that this is not available. ”

Therefore, in the terminal, bank cards, merchants and other levels at the same time exerting force, become mobile phone payment can be successfully promoted the key. According to the reporter understand, mobile and UnionPay has begun to mobilize their resources for the preparation.

On the terminal side, Tangjian, assistant general manager of China Mobile Terminal Company, said it expects more than 20 TD NFC handsets to be listed by the end of September, including several supporting LTE. Covers the main mobile phone brands at home and abroad, price comprehensive coverage from 500 to 5000 yuan each stall. Tangjian expects to be able to achieve tens NFC terminal sales throughout the year.

In the SIM card upgrade, according to the reporter understand mobile and silver Inspection Center has been jointly on a number of "SIM card business" has been tested. Because of the security issues involving financial chips, three suppliers have been tested and will continue to grow in the future. And the mobile business Hall for the mobile phone to pay for the SIM card users also do not charge any fees.

Through UnionPay's unified platform, there are already BOC, Citic, Everbright, Minsheng, Guangdong, Pudong, Shanghai Bank, Beijing Bank and other commercial banks have access to the mobile payment platform. These bank cards and mobile phone wallet after binding, do not need to bring cards can be used to brush the phone to complete payment. More local and small and medium-sized banks will soon join.

In the acceptance of the environment, UnionPay and the major banks to promote the upgrading of the POS machine has been basically completed. Data show that as of the first quarter of 2013, commercial banks, UnionPay business Company issued more than 7.36 million POS, the transformation rate reached 98%,atm more than 470,000 units, the transformation rate reached 96%.

According to the reporter learned that these hard conditions in the following, the next mobile and Silver Federation in Beijing, Shanghai and other key cities to promote marketing. Possible solution is to download mobile phone wallet gift phone, UnionPay brush Mobile phone consumption discounts, banks to pay users the experience of mobile phone payment and so on.

Opportunities to reshape the industry

"Pudong that the future of NFC phones is more than just a means of payment, there will be more possibilities in terms of customers and promotions." Shi Jianhua told reporters that the Pudong bank has been concerned about the changes that the mobile Internet and new technologies can bring to the financial sector.

In Shi Jianhua's view, the biggest advantage of mobile payment for commercial banks is the promotion of customer experience. "We will soon be working with a transit market in a key area," he said. "If you can directly brush your phone to do the bus, this will undoubtedly enhance the user's stickiness."

In addition, PU Hair's many business in the future can also be directly through the mobile phone, "is equivalent to an air customer service." Shi Jianhua said, in the future, transfer between friends do not need to report the card number so troublesome, direct mobile phone to confirm the completion of a touch.

"There is also a benefit to the banks of mobile payments, which is to lower costs, at least for now. Shi Jianhua told reporters that at present the average cost of each card is more than 10 dollars.

If the future can realize the mobile phone directly to run a new card, the hands of 700 million users of China Mobile is undoubtedly the bank's valued resources. Even paying for it is possible, as long as it does not exceed the original cost of the card. However, mobile insiders told reporters, "The current move on the mobile phone payment attitude does not have any profit target, mainly to improve the user's stickiness and loyalty." ”

In addition to banks, various mobile internet applications also have a strong interest in the payment of mobile phones. Some travel apps, and even third-party payment apps, have volunteered to seek cooperation, and they want to use the NFC identity and payment features to launch more innovative features, according to people in the mobile industry. "For example, go to a restaurant to eat, do not show coupons first, and then swipe the bill, but can be a phone to all the cleaning." ”

Future phone payments have more room for imagination, in addition to turning the phone into a bank card, but also the mobile phone into a POS machine, which can generate a lot of business opportunities.

"The problem before is that the industry chain is long and everyone wants to be dominant, and they want to have the right to decide." The end result is that no one can do it. "Some bankers say the urgent task is to put aside the stereotypes and put the cake together," The sooner you invest, the more experience and benefits you will naturally have.

Shenhong said that before the MP3 and cameras were integrated into the mobile phone, the related industries have caused a huge change. Now that a bank card is put into a mobile phone, it will be a new opportunity to reshape the industry.