China Mobile unveiled ChinaJoy: Planning to promote game resource integration

August 11 Morning News, this year during the ChinaJoy, China Mobile gaming base High-profile debut, joint Grand Group held the "Dragon Valley" mobile phone games, this marks the Chinese mobile game base with the Grand group's deep Strategic Cooperation program officially launched. China Mobile gaming base in ChinaJoy's debut posture is intriguing. The stylish and dynamic "green hive" game stands for cellular Communications, wonderful mobile phone game of the first event, invited the famous "Non-interference" TV Mengfei and Liu Yan partner, on-site hosting "Not play" theme interactive activities, joint domestic and foreign well-known game developers, on-site demo Java, Android, OMS mobile phone and all kinds of networking games.　　All this makes the booth of China Mobile gaming base become one of the high points of this exhibition. China Mobile game base with the largest online gaming company, one of the grand Group of the deep strategic cooperation of the first step, the two sides will jointly promote mobile 3G online games "Dragon Valley."　　For many in the industry, whether China moves this series of moves is an unofficial public announcement of its future game business development strategy. Related personnel explained that, the China Mobile game base United nearly 30 domestic and foreign well-known game development company, first stationed in ChinaJoy, indicated the Chinese mobile game base for the game industry's existing game rules respect, also indicated that China Mobile, in the future game business expansion, will fully respect the industry development law,　　Will stand in the game industry to lead the healthy development of the height to deal with the whole industry relationship. China Mobile gaming base has been advocating the concept of "pan-game" recently.　　Pan-game can achieve the game type, theme, shape, platform and other generalization, integration game and traditional industry applications, integration of content, terminals, operations and other industrial resources. To this end, China Mobile gaming base will be actively promoted in four directions: first, will strive to innovate game product shape, guide the development of community games, direct sense games, location games, multiple screen games, so that the game becomes a new way beyond the game of communication; second, will expand the full range of game industry applications, through the combination of health industry, To make the game a vehicle for acquiring knowledge and skills, become a learning and learning pipeline; third, will be actively for all types of mobile data Services platform to provide rich game content, such as short MMS games, flash games, non-Java platform games, flying letter games, 139 community games;　　The introduction of "non-client" mobile phone games and PC web games, and mobile phone and PC game interoperability. In the future, China Mobile plans to vigorously integrate internal and external resources and capabilities, and actively seek to work together with the industry to break through the category of traditional games, so that the game into all aspects of life, and jointly expand the "Pan-game" of the new areas, common growth and development. China Mobile wants to help traditional gaming companies develop a new blue sea of gaming industry.