China Mobile's high-profile debut CJ "Pan game" wins industry applause

In Shanghai this year, the eighth session of the "China International Digital Interactive Entertainment Exhibition" (CHINAJOY), the Chinese mobile gaming base High-profile debut, joint grand jointly held the "Dragon Valley" new tour starting activities, so that mobile phone games to become the biggest bright spot of the CHINAJOY,　　At the same time, the game industry to China Mobile in the exhibition on the first published "Pan-game" product strategy of the applause and extensive attention. China Mobile gaming base in ChinaJoy's debut posture is intriguing. The stylish and dynamic "green hive" game stands for cellular Communications, wonderful mobile phone game of the first event, invited the famous "Non-interference" TV Mengfei and Liu Yan partner, on-site hosting "Not play" theme interactive activities, joint domestic and foreign well-known game developers, on-site demo Java, Android, OMS mobile phone and all kinds of networking games.　　All this makes the booth of China Mobile gaming base become one of the high points of this exhibition. For many in the industry, whether China moves this series of moves is an unofficial public announcement of its future game business development strategy. With China's largest mobile communications user group, whether in the future expansion of the game business, squeeze the traditional game business space? For the development of the whole industry to bring more uncertainties?　　In the industry and media of these doubts, China Mobile gaming base in the exhibition during the special "Pan game" concept made a good response. China Mobile game base of the relevant personnel to the media explained: The game base United nearly 30 domestic and foreign well-known game development company, the first to enter the ChinaJoy, the new booth, the newly-started activities, on-site interactive activities, can get the vast number of players and media friends praise, Shows that China Mobile game base for the game industry, the existing rules of the game to respect, also shows that China Mobile, as a major social responsibility of enterprises, in the future of the game business expansion, will fully respect the law of industry development, will stand in the game industry to lead the healthy development of the height to deal with the whole industry and the relationship,　　Through their own efforts, for the whole industry new growth, to find a cooperation and win the Blue Ocean.　　The relevant personnel of China Mobile gaming Base further explained: The strategy of the future business development of Chinese mobile game base, summed up is: strong cooperation, create a brand-new pan-game operation mode, for many game developers, and the whole game industry, together to create a new growth pole. China Mobile gaming base has been advocating the concept of "pan-game" recently. "Pan-game", it is a game, but beyond the game of life, but also can carry a variety of lifestyles of the happy carrier.　　Pan-game can realize the game type, theme, shape, platform and so on generalization, fusion game and traditional industry application, integration content, terminal, operation and other industrial resources, to reach the public to enjoy the interaction, entertainment, learning needs. To this end will be actively in four direction: first, will strive to innovate the game product form, leadDevelopment Community Games, straight sense games, location games, multiple screen games, so that the game becomes a new way of communication beyond the game; second, the full expansion of the game's industry applications, through the combination of health industry, so that the game becomes a vehicle to acquire knowledge and skills, become an entertaining conduit; third, China Mobile will actively provide a variety of data Services platform rich game content, such as short MMS games, flash games, non-Java platform games, flying letter games, 139 community games; Four, will break through the client download threshold, the introduction of "non-client" mobile games and PC web games,　　and realize the mobile phone and PC game interconnection. In the future, China Mobile will vigorously integrate internal and external resources and capabilities, and actively seek to work together with the industry to break through the category of traditional games, so that the game into all aspects of life, and jointly expand the "Pan-game" of the new areas, common growth and development. China Mobile will help traditional game companies to jointly explore the new blue Sea of game industry development.