China moves "self-revolution" to give up text messages

On the morning of February 25, the World Mobile Communications Conference (Congress) The next day, China Mobile's leading global LTE Development Initiative (GTI) convened a forum again. This has been the three years of the GTI's establishment for a continuous MWC meeting. At the GTI summit, the protagonist is still moving. Li, a mobile president, says an era has arrived for an intelligent terminal, wireless broadband, and cloud computing. And mobile will be from the network, terminals, business three aspects to promote the rapid development of 4G. In the business, Mobile also officially released the "Next Generation Fusion communications white paper", hope from the operator level, direct integration of mobile phone terminal communication capabilities and mobile Internet experience. In other words, it is the operator who directly supports the OTT business of similar micro-letters, self revolution. For example, mobile integration after the new message function, you can directly in the phone's message interface through the data flow to send text, pictures, location and other content, in the absence of data networks, the case, only through text messages sent. Such an integration experience is similar to Apple's imessage function on the iphone. It also means that China Mobile is finally determined to give up the traditional business income such as SMS, and turn to data traffic management. According to the reporter understand, China Mobile is about to start fusion communication End-to-end system testing, plans to start the current network test in the second half of this year, is expected to achieve in the 20,144 quarter trial commercial, 2015 years to achieve integrated communications business. Li said that China Mobile has always been an open and cooperative attitude to the industry, and he hopes more handset manufacturers will follow up to support the mobile development of the integrated communications business. Integrated OTT business in the MWC scene, the reporter in China Mobile in the booth in Hall 3rd has been able to see, there are Samsung, Sony, Huawei, Cool, blue Orange 5 handset terminal manufacturers can support mobile fusion communication services. The so-called fusion communication, is the mobile phone central to some calls, messages, contacts these three main entrances from the operator's level directly with the mobile phone integration, into new calls, new messages, new contacts. Users do not need to install any other applications, you can directly like WhatsApp, IMessage, micro-mail, such as sending text, pictures, location and so rich communication functions. Specifically, the new call will be based on the advantages of future volte to provide users with an updated and better call experience. For example, there are high voiceless video calls, but also in the process of the call for text pictures and other content sharing, as well as a key to launch multi-party calls. The new message, is in the mobile phone directly provide a fusion of the message interface, in the original mobile phone message interface, can support a variety of media format message interaction and group communication, but also compatible with traditional short MMS function. Meet the user's different usage. New contact, is the operator directly to provide users with more convenient contact management, including groups, personal business cards, network address and other functions. Why does moving make such a difference? The external reason is that people's communication methods have been changedWarming。 With the advent of the mobile internet era, similar to the WhatsApp, IMessage, micro-letters and other OTT services provided by the function, has begun to gradually replace the SMS voice. Operators around the world, for example, have already begun to decline in SMS revenues. For mobile, to give up this revenue is only a matter of time. Instead of sitting on your own, let yourself be revolutionary. and the internal driving force is to develop the LTE 4G network needs. With the large-scale construction of 4G network, LTE provides a better network base for mobile communication with its high bandwidth and low delay. and mobile itself to promote the user has voice message consumption, to flow consumption migration. However, mobile development of integrated communications business also needs the upstream and downstream support of the industry chain. At present, only 5 handset manufacturers provide the corresponding display, which is clearly not enough. Because of the scale of the communications services, if only a small number of users can use mobile converged communications business, and their daily contacts of friends and relatives are not used, this service is likely to be like other micro-trust products gradually disappear. So, Li at the GTI summit to launch the "Next Generation Fusion communications white paper", called for more industry chain partners to join the support. According to the plan, mobile is about to start fusion communication End-to-end system testing, scheduled to start the current network test in the second half of this year, is expected to achieve in the 20,144 quarter trial commercial, 2015 years to achieve integrated communications business. 4G to promote the integration of mobile communication services behind the need for the support of the 4G network. Chang, Vice Minister of the Ministry of Industry, said in 2013, China Mobile Internet development showed 3 70%, that is, smartphones accounted for the total number of mobile phone sales of more than 70%, mobile internet access traffic growth of more than 70%, mobile internet growth rate of more than 70%. Chang that these changes will bring new opportunities and growth space for the development of 4G industry. At the end of last year, China's 4G just licensing, the three major operators in 2014 years began to speed up the development of 4G. Li said that mobile will mainly from the network, terminal two to promote the development and popularization of 4G. At the network level, for example, Li announced for the first time during MWC that the move would accelerate the evolution of the network to LTE, lifting the rate from 100M to 200M, 400M or even 1G. At the same time, China Mobile is conducting volte current network testing, and plans to start expanding the scale test in the second half of this year, and strive to achieve volte commercial at the end of this year. In promoting the integration of LTE FDD with TDD. China Mobile has just opened a 4G commercial two-way international roaming with KT in Korea, Mobile uses the LTE network, and Korea KT uses FDD network. Mobile is expected to be in the future with more and more global operators to open 4G LTE international roaming. At the terminal level, the mobile program further lowers the 4G usage threshold. According to the plan, China Mobile will combine the industry chain to launch more 100-150 U.S. dollars low cost 5 Model 10-frequency 4G intelligent terminal. Not only at home, China Mobile is also designing, developing and selling a TDD and FDD-fusion LTE cell phone with the French telecoms group, which supports network formats and frequencies in the world's major regions, and also supports NFC applications. (Editor Lu Aifang Sin Yunwei) Author: Liu Fangyuan