China Network Business Alliance: Focus on Dragon Boat Festival, close contact between old and electric dealers

According to the latest news from the China Network Business Alliance (www.ocuc.cn), with the Dragon Boat Festival approaching, the old brand of traditional food, such as the sale of rice dumplings on the day cat, ushered in the http://www.aliyun.com/zixun/aggregation/6523.html "> Sales peak, its sales are amazing." 　　　　The Old Dragon Boat Festival sales spree, enough to show the traditional brands encounter the most emerging e-commerce, but also strong enough brand power to occupy the online market. "Old shop rejuvenation, wading shop trendy"


　　


, as the name suggests, refers to a long history and profound cultural heritage of traditional brands, such brands have a wide range of social identity. The tradition of traditional culture to inherit the genes, so that people can not be linked to the emerging e-commerce. But the old does not represent the conservative, on the contrary, its strong brand effect let it have enough confidence to surf E-commerce, and brave the trend.


　　


as a 90-year-old jiaxing five Fang Zhai Zongzi, has always been the Dragon Boat Festival, one of the most popular consumer goods. March 2009, five Fang Zhai official flagship store in Taobao Mall was founded, a short period of four years, online shop annual sales from the initial more than 2 million increase to the present tens of millions of. 　　　　Amazing sales growth figures, let us see the old-age wading e-commerce, still can maintain a strong competitive edge. "As the Romans do, the store" old "heart is not" old "


　　

According to the latest survey data of China Network Business Alliance (www.ocuc.cn),
China's first network business incubator, as of 2006, the country's old and old had been reduced from more than 16,000 in the early days of the founding of the nation to 2000, of which the benefit of the good only accounted for 10%.


　　


and old-age survival crisis corresponds to the e-commerce industry for several years to 40% annual growth rate of development. With the rise of E-commerce, many old began to go online to survive, there are Zhang, three Jane Zhai, Dao Xiang Village, Hui Li, hundred finches and other these we are familiar with the name.


　　


It is understood that in order to tie in with the Dragon Boat Festival, many brands of the official flagship store and offline entity stores, launched a variety of preferential activities. And as a large number of Taobao, cat merchants, the old will also participate in the theme of Taobao Dragon Boat Festival promotional activities, through a variety of network promotion methods, proved the traditional Laozi brand online strong adaptability.





"The difference between the traditional sales model and the emerging online sales model, let people worry about whether traditional products and brands enter the world of E-commerce will not be acclimatized." Obviously, worry is superfluous. This is also the charm of the Internet open Shop,-as long as the method is appropriate, can be tenacious survival. Mr. Sun Hairong, CEO of China Net Business Alliance, said.