China newspaper expects mixed PC industry to rebound

Source: Internet
Author: User
Keywords operator customization PC
This reporter Zhang Zhijiang into the hot July, the PC industry is hot and cold uneven, pregnant with worry. Seven-Hi holding forecast, is expected 2009 1-June attributable to the owner of the parent company's net profit growth of 40% to 50%; East China Computer forecast, the company is expected to the middle of 2009 loss in 11 million yuan; Beijing Oriental A forecast, the first half of the 2009 net profit is estimated to be 700 million to-800 million  Purple light shares forecast, the first half of 2009 is expected to net profit of 5.8 million yuan-14.6 million yuan, the year-on-year decline of 50%-80%. According to Gartner's latest forecasts, worldwide IT spending fell by 3 in 2009. 8%, which fell even more than 2001 years after the dotcom bust. Affected by this, most well-known computer enterprises in the first quarter of 2009 income and profits generally decline, the economic crisis on China's information industry has a significant impact.  Most of the losses, according to several computer-listed companies that have already been predicted, reflect the recovery of the PC industry.  The chance of a decline in the PC industry sales of PCs are likely to be lower than expected due to seasonal trends, according to a study published by Catherine Huberty katherine Huberty, a Morgan Stanley analyst, but the trend in PC shipments will gradually improve. Mr Bertie expects PC shipments to increase 1% in the second quarter from the first quarter. If the normal seasonal performance, the second quarter of PC shipments will be flat or a slight decline in the first quarter. On the contrary, total PC shipments in the third quarter will grow by only 6%, well below the level of growth of 10% to 12% per cent in history. Throughout 2009, Bertie expects PC shipments to drop 6% from last year.  Previously, Mr Bertie predicted that total PC shipments would fall 11% per cent in 2009. Lanci Lanci, Acer's chief executive, said: "In today's PC industry, if there are only 4, 5 instead of 7, 8, then the industry is profitable, but in fact, the current profit chain is not enough to feed all the manufacturers."  "Therefore, the major manufacturers have to innovate, with operators to promote netbooks, the introduction of one machine, the TV function into the PC and a series of initiatives to a large extent to promote the PC industry consumption growth."  One machine instead of a desktop Trend market research institute data show that in 2008, only a few manufacturers launched a computer products, but by the second quarter of 2009, the introduction of a computer products manufacturers have reached 17. From the number of products, in July 2008, the market is only about 40 variety. By the beginning of this year there have been more than 80, doubled.  By June 2009, the number of computers in the market had reached 160, almost four times times that of a year ago. Lenovo Group China Family Computer general manager Wangzhong said, Lenovo in 2009 also launched a very many computer products, the second half of the new product launch, this year is Lenovo to push the whole computer into a mainstream sales of the year. By the end of the year, Lenovo expectedOne computer sales volume is 1/3 of the total number of desktop computers, and to achieve the proportion of 50% next year. One computer is a traditional desktop of a broken ice trip, even in the next 3-5 years, integrated computer products can replace most of the traditional PC products. Before achieving this goal, there are still many obstacles in one computer to overcome. Wangzhong that, from the current situation, mainstream computer products in the market should have three characteristics: first, the price of products in 3500 yuan to 5000 yuan interval; second, the product's function and performance can reach a relatively good level, you can play high-definition movies, to achieve smooth level, you can also run some basic network games  Third, in the long run, the technological development of products can be assured of continuous stability. Netbook blowout Waiting for 3G network coverage for most consumers, netbooks are really eye-catching. After Asus launched the easy PC, the size of the netbook began to expand: from 7 inches to 9 inches to the current 12 inches.  Not only is the size of the change, this year, the three major operators 3G network business, which brought a revolutionary change in the netbook. From the current mobile netbook look, although there is a high subsidy policy, but due to TD network coverage is not in place, sales are not ideal. Originally, China Mobile wanted a manufacturer to sell 90,000 units in 3 months, while all the manufacturers added up to less than 100,000 of the total shipments in 4、5、6月. Relevant sources said, from the original goal is too far away, the three-month netbook sales in about 800,000 units, operators customized sales accounted for only 10% of the total market. 3G Network to the number of China telecom coverage of the broadest, this May, China Telecom general manager Wang has said that 3G network coverage has reached 342 cities, by the end of July will cover the domestic 500 cities, while 3G network upgrade to version B, the fastest download speed can reach 9. 3Mbps, upload can reach 5. 4Mbps.  On the Internet card, China Telecom launched 20 3G data card, more than 2 million to the market supply, the current cumulative sales of 1 million, in the 3G netbook, the cumulative listing of more than 30,000 units. Netbooks have most of the features of traditional laptops, and as 3G operations and business applications develop in depth, netbook terminals and applications will be further developed, which will strongly drive the recovery of the PC industry.
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