China Online Group Buying survey report

According to the China e-Commerce Research Center released today, "2010 China Online Group Purchase survey Report" shows that nearly 200 network group buying enterprises, 96% of furniture have financing intention, and the 96% enterprises 12% of the enterprises have been different levels of financing.

China e-Commerce Research Center analyst Fang Zhi Forecast: With the continuous development of network group buying enterprises, the continuous expansion of regional markets, especially the continuous large-scale opening of city stations, the need for a large number of offline business resources integration operations team, and so the site's demand for funds will also be the greater.

According to China's E-commerce Research Center incomplete statistics, at present, the Network Group buy enterprise financing accumulated up to tens of millions of dollars in the hands of the net, Cool Regiment, ah Ya Regiment, full network and so on, and handle network is the first to get venture capital of group buying enterprises, this June, its access to Taishan Angel Investment, European Group purchase website Daily Deal founder The Jinsha River venture capital and so on 5 million US dollar risk investment and 5 million US dollar financial loan. The rest of the mainstream well-known network group buying enterprises are also subject to different degrees of investment.

According to Zhang Jianlin, vice dean of Alibaba Business School of Hangzhou Normal University, after the fund enters, the network buys the enterprise to carry on the occupation to expand, has the potential enterprise to be further excavation, already can discover, the quality team to the capital use explosive force, "in the future, this kind of group buying enterprise which through the outside fund supports will be with the portal class buys the website, Classified Information category group buy website and SNS category through the site checks and balances, each other for fierce competition. ”

And for many VCs, group buying mode has become familiar with, however, many companies have specifically studied the feasibility of group buying site. "This kind of seemingly technically only need 100 yuan to be able to build the site, the competition threshold after entering the industry is very high, including capital reserves, business value mining development and the continuous adjustment of profit model, are required a large amount of financial support." "China E-commerce Research Center analyst Fang Ying Zhi said.