China online language market is this cake in 2015?

2014 China's online language market scale gradually expanded, the market size of 19.38 billion

China's online language education market in 2014 was 19.38 billion yuan, an increase of 23.7% from 2013. Among them, the market scale of online language education for the professional population is 9.53 billion yuan, the market scale of the higher professional population is 5.66 billion yuan, the primary and middle school population is 1.99 billion yuan, the education for students is 2.16 billion yuan, and the preschool population is 44 million yuan. It is expected to maintain a growth rate of above 20% in the next few years, up to $35.46 billion by 2017.

After 95, the main learning group, the most willing to learn online language learning
On the distribution of population, the acceptance of online language learning is the highest after the 40%,95 ratio, while 45.5% is the main crowd of online language learning, of which 85 later accounted for less than 14.1% of online learning users before 26.2%;70.

In the city distribution, the first-line cities use language products in a higher proportion, concentrated distribution in the North wide.
There are fewer users in the three or four-line and below cities, but the growth rate is obvious.

From the perspective of career distribution, the professional population into the mainstream of online language education, on-the-job and unemployed people accounted for 66%, in school students accounted for more than 34%, career distribution is more dispersed, involving manufacturing, IT industry, trade and business professionals.

From the income perspective, more than 5000 of the income of the population accounted for 47.7%, 3000-5000 yuan for online learning main population, accounting for more than 31.7%.

English as the main language of study, small language mainly concentrated in Japanese, Korean
English is the main language of study, accounting for more than 44.7%, Japanese and Korean and other small language audience concentration, accounting for more than 16.6%. French, German, Russian, Spanish, Portuguese, Arabic and other small languages, total accounted for 9.8%.

Mobile phone has become the first choice for online language terminal tools
The high penetration rate of smartphones has become the first terminal tool for online language learning, and the proportion of users using mobile phones is even more than that of PCs, which shows that 80% of users choose to learn language through smartphones.

19-24-Year-old learners chose to use the mobile end of the internet to learn the proportion of the highest, reached 79%. Learners under the age of 18 are slightly below the age of 19-24, and this may be the result of more students under the age of 18, who are subject to parental and school restrictions on using mobile phones. Another trend is to see a decline in the proportion of learners who choose to use the mobile end to learn as they get older.

From the user needs division, there are two types of products, respectively, tool products, platform-type products.
Tool products mainly in Translation tools, Word software and oral listening software mainly, platform products have online courses, 1 to 1 foreign teachers and community products.

Overall, the user's willingness to pay is lower, tool products 10 yuan below accounted for 33%, 10-50 Yuan accounted for 27%,
To provide value-added services, continue to tap the user space, to increase the cost of 50-100 yuan, accounting for more than 25%. The acceptance range of platform product expenditure is under 50 yuan, accounting for 27%, and up to 50-100 yuan, accounting for 13%.

P3

2015 development trends and characteristics of online language education industry
1, Mobile End language learning forms of gradual popularization

As the popularity of online education continues to improve, the user scale will be further expanded. PC-side online education products tend to stabilize the number of users, monthly coverage growth began to slow down.

2, the tool product profit model gradually clear

Online education community and fan-like economic trends are increasingly evident, through tools or communities will be with the interests of the crowd gathered, in the community to interact. At present, mainly in the free sharing of resources and free tools to attract users, the future will introduce a systematic fee courses. The "tool + content + community + Transaction" model may be the ultimate profit model.

3, in a short period of time, "all-inclusive" education platform is difficult to have a greater breakthrough

Educational platform needs a large number of quality educators and operators to produce quality education content, which presents a great challenge to the supply of talents. Second, online education earnings cycle is too long, easy to increase the burden of enterprises. Finally, the professional vertical field is divided into segments of the population, pay behavior is not mature.

4, the traditional language training organization expands the on-line channel, O2O the mode transformation to change

On the one hand, traditional institutions hope to exploit the new opportunity of online education to open up new business on line. In addition, Internet companies are also leveraging the O2O model to pry online foreign language markets.