China Petrochemical Convenience store business turnover of tens of billions of electronic business online

Sinopec, the largest oil refinery in Asia, has stepped into retail and E-commerce, which has no connection to traditional oil business.





recently, from the Chinese petrochemical Group official website News that Sinopec's easy-Czech convenience store business in 2012 has broken through 20,000, turnover for the first time exceeded 11 billion yuan.





in the rapid replication of Easy entity shop, Sinopec in the acceleration of the layout of E-commerce platform is also an irresistible move to the major provinces infiltration. December 12 last year, Sinopec Guangdong Oil Company announced the entry into E-commerce, only two weeks, Sinopec's E-commerce shopping site easy Czech network in Jiangxi area is also immediately on the line, and the previous two days, Hebei area has been launched.





from the official sources of Sinopec, said that since the launch of the network last January 1 Easy network shopping platform, as of now, Sinopec has Beijing, Shanghai, Guangdong, Hebei and other 11 companies successfully online E-commerce, sales revenue reached 43 million yuan.





but for Sinopec, whose assets are being professionally restructured, the future space of this part of the Non-oil business is still full of imagination, and its reliance on existing gas stations, the implementation of online, offline combination mode will undoubtedly become its another growth point of performance, and or will be independent landing in the capital market.





"Many years ago Sinopec in the construction of information systems, but did not involve ordinary daily necessities, but mainly for the group's material procurement." Sinopec insiders told our correspondent.





non-oil rapid growth





Sinopec Easy Czech network sales of products, in addition to product sales, lubricants and other business, other classifications to wine, food, local characteristics of goods, non-oil business is becoming a major part of Sinopec's business sector rising.





close to Sinopec said that Sinopec is now officially into the field of electric power is entirely based on the previously formed information system, and previously this simple to bear the group procurement function of the platform in the maturing gradually began to be pushed to the market.





"As a large industrial enterprises, Sinopec over the years the volume of material purchases are large-scale, the amount is also tens of billions of billions of dollars, in order to simplify the bidding, quotations and other conventional procurement model, Sinopec launched the initial E-commerce platform. said the person.





newspaper reporter learned that Sinopec's E-commerce site has been set up more than 10 years ago, for the company's subsidiaries, factories and other specialized materials procurement needs, Sinopec on the line of the information system immediately after the dozens of subsidiaries of the procurement information is integrated, unified external release, to achieve online inquiry, quote, Select suppliers, Finalize order contracts and many other functions.





and with the standardization and maturity of this information platform, Sinopec has taken the opportunity to expand its business, and the strategic direction of direct access to market-oriented retailing has been established.





"Another premise is easy to Czech convenience store cloth point, the formation of brand and scale after the site on the line will be. said the person.





as the key chip for Sinopec's future focus on non-oil business, the expansion tentacles of Sinopec's easy-Czech convenience store are spreading rapidly from south to north. Data show that by the end of 2011, Sinopec more than 30,000 gas stations, the opening of easyjet convenience stores more than 19,000, and the number of retail stores is still increasing.





without the official confirmation of Sinopec, said that by 2015, Sinopec's non-oil business revenue target of 50 billion yuan, 4-year growth of 400%. Another set of data, commensurate with this goal, shows that Sinopec has been growing at a rapid pace since 2008, when it launched the Non-oil brands of easy-access convenience stores.





public data show that 2008, Sinopec Non-oil business income of 1.1 billion yuan, 2009, the realization of doubling up to 3 billion yuan, 2010 to 5.7 billion yuan, 2011 is a record of 8.26 billion yuan high. At the same time, 2012 1-July, this business sector sales revenue has been completed 6.3 billion yuan.





"Sinopec is not a pure oil company, but an integrated energy company." Sinopec's E-commerce is now starting to do ordinary goods, is a normal development, are around the non-oil business to make a fuss. "said Han Xuegong, a professor at the Institute of Petroleum Cadre Management.




The
dispute still lingers





even though Sinopec has been a bit of a sweetener in the field of electric power, the dispute over the operation of the traditional oil company is continuing.





"In theory, Sinopec does not have much chance," he said. Although Sinopec has plenty of money, it is unlikely that any movement would be made. The key problem is that Sinopec does not have the core competitiveness of E-commerce, spell service, spell prices have no future. "Former Yahoo China general manager Xie said.





and in the killing of the fierce electric business field, Sinopec had to face another background is the industry continues the big shuffle.





According to our reporter understand, at present, in the field of E-commerce, in addition to Taobao, Jingdong Mall and other industry leaders, most of the electric dealers are in a difficult situation, or even eliminated. According to the data, there are about 1000 Chinese web sites in 2012, but only hundreds of of revenues can reach tens of millions of dollars, and 60%-70% traffic in these sites is falling.





but under the support of the existing network, Sinopec's strategic thinking is still exploring. This reporter learned that up to now, Sinopec high-level internal e-commerce business operations still have differences.





while Sinopec has not yet formed the system, another big state-owned energy giant, PetroChina, is already poised to catch up. This reporter learned that at present, PetroChina is also relying on its usmile Kunlun hospitality gas station to establish a platform for the sale of Non-oil oil sales network.