China Radio and television network company to be listed before the end of the year

Absrtact: According to media reports, as an important part of the three-network integration pilot work, China Radio and Television Network company (hereinafter referred to as the National Network) will be listed before the end of the year. From the results, and at the beginning of the program changes are not large, is still the first listing, after the integration of ideas.

According to media reports, as a three-network integration of the pilot work of the important link, China Radio and Television Network company (hereinafter referred to as the National Network) will be listed before the end of the year. From the results, and at the beginning of the program changes are not large, is still "first listed, after integration" mentality.

According to the three-net integration timetable, the phased goal of the 2010 ~2012 year is to focus on the two-way entry pilot of radio and television and telecom services, and to explore the policy system and institutional mechanism to ensure the orderly implementation of the three-net integration norms. By the end of September this year, the Ministry of Industry and industry to the first batch of pilot cities broadcasting companies issued a telecommunications business license. As the third network integration of the first phase of the closure, telecommunications and radio and television two-way access also gradually break ice. By the end of September, the Ministry of Industry has issued licenses to 12 pilot cities. At the same time, SARFT official approval agreed to China Telecom to engage in Internet audio-visual program services, IPTV transmission services and mobile TV distribution services, such as 3 applications.

At present, the public has complained more about the oligopoly of telecom operators, that "broadband is not wide" and "consumption is opaque". But from now on, the imminent impact of the national network on telecom operators is probably limited, the biggest reason is that the strength is not equal.

Data show that 2010 China Mobile, China Telecom and unicom three major operators total income of about 876.3 billion yuan, and 2010 National radio and television industry total income of about 223.8 billion yuan. The total revenue of radio and television is only 1/4 of the three major telecom operators, and even only 1/2 of China Mobile's annual revenue. Radio and television operators and telecommunications operators are very different, the latter is already listed in Hong Kong's capital markets, operating systems, corporate governance has been modernized. At present, the national network, the provincial network integration has not been completed, property rights in the provincial level has yet to be straightened out, to form a centralized operation of the modern enterprise will take time.

The origins of radio and television enterprises and telecommunications operators are also different. In the past, radio and television operators are subordinate to the provincial radio and television institutions, and TV bound operation. The content resources of the TV station are transmitted to the user's home through the Wired network, and the broadcasting enterprises make profit by collecting the landing fee from the TV station. From 2010 onwards, the radio and television system began to separate the network and broadcast separation of the reform, at the same time began by the provincial network companies to integrate the city cable network company, and then the national network to integrate the process of provincial network. However, from the current point of view, radio and television network company profit model is single backward, market operation experience is weak, these are the national network after the establishment of the difficulties faced. As a network enterprise with obvious characteristics of scale economy, it is necessary to realize the integration to maximize the scale effect and reduce the marginal cost of network equipment.

The integration of the three Nets is the embodiment of the national will, the public pay more attention to the game of the radio and television system and the redistribution of resources, hoping to make the market balanced by introducing the new competitive power to promote the further development of the information industry. But the author thinks, should look from the historical angle and the international view to view the three nets to merge, the three net fusion is not the enterprise main body which introduces the new industry background, realizes the two-way entry to be all right, otherwise "the old bottle New wine", only has two new players, the significance is little.

As the fourth operator, the national network must follow the law of market and industry development, and consumers can vote to survive and develop. Therefore, the establishment of the national network must establish a sound corporate governance mechanism, and humbly learn from the telecom operators market development experience.

From the international perspective, the United States has 4 national operators and dozens of local operators. And China needs more operators to open up the market and activate the market potential. National network should be further open to the market, the introduction of private enterprises and foreign investors, and boldly test the listing and mergers and acquisitions, such as market-oriented operation means.

At present, the telecom operators all over the world are confronted with the problems of the new industry subject entering into the traditional telecom operation field, so the establishment of the national network should consider this problem in advance. Triple-Net integration is not a two-way access can be successful, operators must be aware of the new industry changes and trends, to recognize that the Internet is gradually transforming the telecommunications network and cable network, which has been in the early stage of the United States. For the national network, we should learn from the United States experience, the initiative and telecom operators to develop the integration of the Internet business innovation. In this way, triple-net integration is worth looking forward to.