China shares the sea affair cold spread Education: Open "return" mode

2012, the education and training industry is not calm. Whether the Sino-stock market in overseas cold, or the country to stop the Olympic Games to rectify the training market, or accelerate the expansion of the operating loss ... There are indications that China's education and training, once a rapid development and barbaric growth, has entered the inflection point of market development. Blind expansion of teaching points, crazy copy teaching mode has become the past, more and more educational institutions began to realize the quality of teaching and Word-of-mouth is fundamental.　　Return to become the key word of the 2013 education and training industry.　　-Incident 1 in the case of the share of the sea the cold spread of education after 2010 years of Education Corps overseas Collective listing, 2011 "Happy Enclosure" accelerated expansion of the market, after the expansion of the Chinese education enterprises brought about by the chain reaction in 2012 years of continuous fermentation, eventually erupted. In recent years, China's concept stocks in overseas markets continued to cold, overseas listed education companies have not been spared.　　In the 2012 white Paper on Chinese education and training, released by the U.S. stock market, a short wave of shares in the market has left dozens of Chinese companies out of the US capital markets, which have evaporated hundreds of billions of dollars and almost halved.　　Last July, the new Oriental encountered the US Securities and Exchange Commission investigation, questioned by muddy water companies, the market capitalisation of the world's highest education and training company share price volatile 70%, the storm also became the 2012 China Education and training industry, and even the whole group of Chinese companies listed in the United States a big event. Statistics show that, as of December 31, 2012, the 8 listed overseas education listed companies with a total market value of 4.632 billion U.S. dollars, compared with November 2011 of the 8 companies in total market value of 5.493 billion U.S. dollars by 15.67%.　　By the stock short wave, overseas listed education company performance is still depressed, of which, the new Oriental fell 19.2%, learn and think down 3.71%, learn to drop 29.8%, Amber fell 68.31%, only to protect the long-distance stock price soared 82%. Li Ying wanted, a U.S. stock analyst, said small-market companies were not fully focused on the capital markets because of the lack of understanding of the Chinese education industry by US investors.　　On the one hand is related to the overall downturn in the stock, on the other hand, the U.S. investors on the Chinese education companies lack of understanding. -Event 2 "Limit Austrian order" accelerated learning and thinking of transformation August 18, 2012, CCTV news channel on the "Austrian number" phenomenon of the report, launched the first gun to govern the number of Olympiad. Subsequently, the Beijing Municipal Education Commission issued 4 bans on the number of Olympic Games, made clear that the results of the control of Olympic Games linked to further studies, and stopped the training institutions held the Olympiad number of training courses. August 28, the Ministry of Education issued 30 school supervision order, to prohibit the holding of a link to the examination, training, and resolutely stop the "Olympiad number" and other disciplines of the competition, expertise rating and school admissions linked to the behavior ...　　In just one months, a variety of Olympic ban on the introduction of a dense, for a time, the number of Austrian rat enemies, and Olympiad training has countless links to training institutions, but also become the target. In this storm, has been the Austrian number training representative institutions of learning and think the first to become the object of the storm.　　On the second day of the Ministry of Education's 30 supervision orders, the shares plunged 13%, falling to $7.3 a share, to a record low of 6.97 dollars. The Beijing market has been the main source of revenue for the study of the Austrian number. Beijing's crackdown on Olympic training, once sparked concern about its development prospects in the industry, and think of the 2013 fiscal year revenue expected range from the previous 230.8 million-239.7 million U.S. dollars to 227.2 million-232.6 million U.S. dollars.　　Annual revenue growth has been lowered from 30% to 35% per cent to 28% to 31%. Industry analysis, the primary School Olympiad events on its revenue impact on about 7 million U.S. dollars. The storm also accelerated the process of learning and thinking about the Digital Olympiad. In fact, although the Austrian number is one of the business of the brand, but the revenue accounted for only about 10%. At the end of last year, the new educational concept of "stimulating interest, cultivating habit and shaping character" was introduced, and the company's mission was adjusted as "education for the benefit of the child".　　The founder Zhang Bangxin that education is not just about raising scores, but more importantly helping students enrich themselves, improve themselves and improve themselves. -Event 3 New Oriental reported the Year of the dragon year, the new Oriental released the second quarter of 2012 earnings: revenue of 165 million U.S. dollars, the year-on-year growth of 30.4%, net loss of 15.8 million U.S. dollars.　　New Oriental Chief Financial Officer Shedong said that in the future will close 15-25 unprofitable teaching centers, four months will also lay off 1000-1500.　　As the industry leader of the New Oriental, its every move has attracted much attention, this earnings, in the industry caused great shock, the outside world has speculated whether the new Oriental is already facing the danger of collapse. "The whole development of new Oriental health, good, the current book on the cash sufficient, from the closure is still far away!" In response to all sorts of misreading, the new Oriental Education Technology Group's executive director, Chen Xiangdong, made a public reply at the beginning of the snake. Chen Xiangdong Frankly, earnings losses on the "outside" has a far greater impact than the new Oriental interior. Because, the second quarter (September to November) originally is the new Oriental "small season", and winter vacation, summer vacation two "big season" compared to the calendar year "small quarter" profit is less. Like the second quarter of fiscal year 2011, new Oriental revenue rose 38% year-on-year, but the profit was only 3.3 million U.S. dollars, and 2012 in the same period, the revenue growth of only 30.4%, coupled with the new Oriental for "muddy water incident" paid a large amount of investigation costs, so the loss is not unexpected, it does not mean that the "big problem."　　In fact, the new Oriental must have a very good profit throughout the year. And for the outside attention of the "Close Learning Center", "layoffs thousand people" and other focus issues, Chen Xiangdong said, the new Oriental a total of more than 700 learning centers, if the 3% operation is not so good, or because the market, the environment changes, to turn off more than 20, is very normal. And for more sensitive "layoffs"The problem, Chen Xiangdong said:" New Oriental existing more than 15,000 administrative support staff, according to many enterprises 5% to 10% of the lowest elimination, every year to eliminate thousands of people are also very normal. However, the new Oriental is not a simple "layoffs", but personnel "optimization."