China Telecom BlackBerry high profile vs iphone

The Apple iphone's fiery debut in China has left rim unable to sit.　　RIM's investment in the Chinese market has been relatively negative, even though Rim's BlackBerry handsets, which entered the Chinese market 2 years ago via China Mobile, were mainly for corporate customers, and expensive service prices kept the BlackBerry slow.　　But that has changed when the iphone officially enters the Chinese market. ECWG, Gregory Shea, who spoke fluent Chinese, has been rushing to Beijing, Shanghai, Guangzhou and Shenzhen for several major cities after taking over the position of President Rim's China district last month. "Rim's business in China is not a simple business relationship, but rather a strategic partner for China Telecom operators," he said.　　"Ecwg said.　　RIM's talks with China Telecom have entered the final details of the discussions, with specific forms of cooperation expected to be released by the end of the year, while Communications and mail services could be launched early next year, according to a Chinese company. "It is clear that Rim wants to deepen its relationship with China's telecoms operators and to fight the Chinese war against Apple's iphone," he said.　　"The Guangzhou unicom related personage October 31 in guangzhou iphone first sale ceremony said to the CBN reporter, although rim in Europe and the United States and other developed countries best-selling, but can adapt to the Chinese market, but also depends on RIM's Chinese market strategy is appropriate."　　iphone gives BlackBerry a chance? "Grasp the iphone's dominant sales rights, and will occupy the future of WCDMA accordingly." "Successful access to the iphone's first selling power," said Guangzhou Gome general manager of the high cluster, since October 26, Guangzhou, the United States opened telephone, Web sites and stores, such as 3 kinds of reservations to order the iphone, the registration is very hot, the official sale of 2 days to sell nearly Chich.　　Gome is currently using the "Weekly purchase system" to China Unicom to purchase the iphone 3G mobile phone, last week has 2000 parts, this week will enter 3,000. Although the iphone is so enthusiastic in China, ECWG's heart is very happy. Because Unicom's marketing strategy for the iphone and its pricing of up to 5000 yuan have made ECWG see the opportunities for the BlackBerry to accelerate in the Chinese market.　　Because BlackBerry service is also not cheap, according to China Mobile before the BlackBerry package, monthly service price of at least 398 yuan. "It's a good thing to have competitors," he said. ECWG said he would now report directly to the CEO and that Rim's China strategy would not copy the European and American success models and would emerge from a Chinese-style model.　　However, ECWG did not disclose the specific content of China's strategy. The insiders point out that rim's biggest challenge in the Chinese market is to tell companies that their spending on BlackBerry services is efficient and rewarding, and that, according to RIM's experience abroad, the BlackBerry solution has a 238% return on investment, while each user can use 250 hours a yearThe original inefficient time. [Page] blackberry "face" in fact, there are more problems in the BlackBerry than in China, and the BlackBerry, which focuses on the corporate market, is not only a single feature, but also a full keyboard operation that is very unsuitable for Chinese users.　　By contrast, the iphone's entertainment color is more favorable for Chinese consumers. In fact, RIM's headquarters also felt the threat of the iphone. As of August 29, 2009, RIM's results for the second quarter of 2010 showed that BlackBerry users had reached 32 million, adding 3.8 million users in the second quarter. But Gartner data shows that as of June 30, the global share of BlackBerry handset is 18.7%, compared with 17.3% share in the same period last year, only increased by 1.4%, while the iphone's global market share reached 13.3%, compared to the same period last year 2.8%,　　Soared 10.5%. Perhaps based on this, RIM acquired Iris browser maker Torchmobile at the end of August to change browser capabilities that have been challenged by users. In addition, RIM is planning to introduce more BlackBerry models into China, these include the latest touch screens, handwritten handsets to suit the needs of the Chinese market, and new handsets that will add fashion and entertainment, social SNS software, instant messaging, and so on, and these services will be implanted into BlackBerry's power-saving "push"　　Technology。 RIM's Chinese sources also revealed that RIM's upcoming personal customer service is also intended for individual customers who are interested in and willing to pay for instant messaging services. Another reason rim is bullish on the Chinese market is that China's smartphone market will be the fastest growing country in the world.　　ISUPPLI estimates that China's smartphone shipments in 2010 will grow 42.5% from 21.2 million in 2009, to 30.2 million, and 3 times times the global smartphone 15% growth rate. Perhaps that is why Rim sees China Telecom. Industry insiders point out that rim's cooperation with China Telecom is clearly a win-win choice. For China Telecom, it needs the global impact of BlackBerry products to promote its new 3G communications services, and BlackBerry outside China Mobile, and find China Telecom, can also increase its development of enterprise users, individual users channels.