China Telecom cancels Internet card subsidy 3G strategy turn to mobile phone

Ma Xiaofang 2G ERA CDMA network card once let China Unicom (600050.SH) won the Internet card market 80% of the share, however, in the 3G era, the Internet card from the competition has become a "hot potato."　　Yesterday, "The first financial daily" from Beijing Telecom and other telecom companies learned that in the early 3G development has been vigorously promoted 3G network card subsidy is being gradually canceled.　　Beijing Telecom No. 10,000th customer service staff said that the days of the Internet card preferential activities in the official end of February 1, consumers from February 1 to March 31 for the day-wing 3G card business needs to buy a separate online card. Before, if the consumer handles 3G Internet card six months or a year of the package year business, you can get a free 3G online card, the market price in 400~500 yuan.　　Six months and a year of tariffs are 960 yuan and 1740 yuan, the equivalent of Beijing Telecom to provide users with about 30% of the subsidy, if it is half a year, the subsidy limit can reach about 50%. Reporter subsequently learned from Shanghai Telecom, Shanghai Telecom also canceled the Internet card business subsidies, for the package year users can be a certain discount to buy online cards.　　At the same time, Shanghai Telecom launched a network according to the flow rate of the Internet package, only the package can give the Internet card. China Telecom (00728.HK) launched a CDMA 3G network card with China Mobile (00941.HK) and Chinese unicom, mobile and unicom are used by the flow rate of the package plan, but China Telecom in accordance with the traditional home broadband use habits, took a long time to charge the way.　　Due to the long time charge more in line with user habits, coupled with China Telecom network deployment leading the other two major operators, 3G Internet card has become the rapid development of China Telecom 3G users of the killer. But the problem goes with it. 3G network compared with ordinary broadband, bandwidth is limited, a large number of users at the same time using 3G card network bandwidth consumption phenomenon is serious, network congestion is obvious, the quality of the network began to decline.　　Since the second half of 2009, China Telecom gradually adjusted the development strategy of the Internet card.　　The reporter learned from internal China Telecom, in the recent 2010 meeting of China Telecom, China Telecom Group senior said, 3G Internet card users accounted for the total number of telecom 3G users 41%, but after six months of adjustment, this proportion to the end of last year to finally reduce to 17%. China Telecom High level in the annual meeting directly pointed out that it is the Internet card business caused the gap between China Telecom and its competitors, because the complaints from users of the Internet card accounts for 47% of the total users of China Telecom.　　Therefore, China Telecom executives pointed out that the main focus should be on the development of 3G mobile phone users. And Beijing Telecom's market strategy also shows this shift. While Beijing Telecom has canceled subsidies for its online card business, subsidies to mobile users remain as high as 70%. Recently, more concessions, in addition to the above subsidies, as long as May 1 before the opening of the Lok 3G package users can enjoy the network month toAt the end of April, the monthly mobile internet traffic 500M and sky-wing video information fee of 10 yuan promotional concessions. By the end of 2009, China Telecom's CDMA users have reached 56.09 million, last year added 28.18 million, China Telecom planned to use three years of time to achieve the CDMA user breakthrough 100 million.