China Telecom Liu Yan: Monthly payment mode can bring inventory to developers

Liu Yan, marketing Director, China Telecom application store Operation Center

In a recently held "MDCC2013 Mobile Developers Conference" Forum, China Telecom application Store Operations Center Marketing Director Liu Yan said, and compared to other payment methods, China Telecom operators in the advantages of pay, the current telecom and Unicom support monthly payment mode for developers to bring stock users, to maintain a stable income.

Liu Yan on three points:

1, although the mobile Internet in the high-speed development, but at present, most developers are difficult to gain;

2, AI Media data show that in the first half of 2013, 61.3% of the developers in the loss, of which 35.6% in serious losses. And from the "Sky Wing Space" view, currently contains a free application of up to more than 400,000, the number of charges applied less than 10,000;

3, developers should be the traditional "first to do large-scale reconstruction business model" thinking to "have users have income" thinking change, the essence of the app is to provide users with the value of continuous service, in addition, there must be a quick payment, in order to guide user consumption, to achieve profitability.

According to Liu Yan, 2012 "Sky Wing Space" pre-installed users up to 110 million, the number of applications to 150,000, is expected by the end of 2013 "Sky Wing Space" pre-installed users will reach 160 million, the number of applications will reach 500,000.

With the advent of the mobile internet era, more and more creators, and the real money is not much, Liu Yan put forward to make its profit point of view, for domestic enterprises to encourage the creators also have a positive reference significance. At this stage, including Silicon Valley and China have emerged a large number of creators, they began to turn the idea into reality, the innovation of the business, if there is no mode of change, it is not conducive to the development of the entire industry.