China Telecom "Love Games" released mobile games "fairy tales online"

Recently, China Telecom "Love Game" released mobile Games "fairy tale Online", it is reported that the cooperation with the past, "Love Game" will be the first time through its own billing channel billing, which is the platform in the last month, the user breakthrough 50 million after the first big move. Industry discussion, China Telecom 3G network in mobile phone games operating advantages obvious, at this time layout does not mean that the "love Game" is no longer a single mobile phone game sales channels, but will be to the depth of operation, integration of mobile games to promote the goal of a step.

June 6, China Telecom "Love Games" National sync first series of the fairy-like round the game "fairy tales online", and start the "Love Game" own billing channel. Prior to this, China Telecom "Love Game" mainly in the form of debit charges. It is learned that "love games" will be opened in the third party payment platform, such as Alipay, Shenzhou pay, net Silver direct payment and other means, and retain the SMS withholding payment methods. At present, several major operators of the game platform, mainly by SMS deduction method fees, and "love game" payment ideas have been superior to other operators.

(Figure 1: China Telecom "Love Game" sync first mobile games "fairy tales online")

According to the latest release of the "2012 first quarter China Mobile gaming market Quarterly monitoring" data, the 1th quarter of 2012, the number of Chinese mobile phone network game users reached 35 million, the chain growth of 15.59% China's mobile phone network game market size reached 443 million, the chain growth of 19.4%. The analysis of the Analysys think-tank thinks that China's mobile phone network game users and market size in the first quarter of 2012 have a relatively high growth. With the promotion of telecom operators and the construction of wireless networks, the size of mobile gaming users and the size of the market will continue to enlarge. At the same time, with the development of mobile phone network game technology, the continuous investment of game developers, the quality of the game will continue to improve. Mobile-end network games will usher in explosive growth in the near future.

(Figure 2:2010q1-2012q1 Mobile game Market user size) (Figure 3:2010q1-2012q1 Mobile gaming market revenue scale)

The author thinks, as far as the current situation is concerned, the market of mobile games in our country is still in the primary stage, the fierce competition will play a certain role in promoting the further filtration and development of the market. If China Telecom now with 50 million user base to enter the domestic mobile phone online market, or a good choice.