"Traffic operation" to "platform operation" recently, China Telecom recently signed a common in-depth development of Sina Weibo products cooperation agreement. Cooperation between the two sides will enable China Telecom Tianyi mobile phone number and Sina Weibo implementation bundled use. Insiders believe that this is also China Telecom to the platform to operate the transition ability to open an important attempt. Opening to Sina to open the third party account authentication Service China Telecom is the first telecom operator to open the user authentication service to Sina, it is learned that both sides will carry on the deep cooperation based on Sina Weibo product, increase the micro-BO marketing and information dissemination fusion, and will launch the industry first brew version handset client. After cooperation, China Telecom Tianyi mobile users, broadband users and fixed-line users will be able to use China Telecom pass account to login Sina Weibo, China Telecom will open the user certification Services Sina. The two sides will also cooperate to launch the industry's first brew version of mobile phone microblogging clients. By then, tens of millions of Chinese telecom brew mobile phone users can use the sky-wing mobile phone microblogging. 189 mailbox is also embedded in Sina Weibo business, users can be in the 189-page synchronous use Sina Weibo, send and receive mail, query bills, mass SMS, storage files and many other functions. The three major operators in the application of micro-BO, China Telecom took the lead in China Telecom Group, China Telecom customer service, the eight products base and other official microblogging, timely and interactive exchanges with customers. Co-win support and development in mobile Internet, telecom operators do not have the leading ability of application development. Because of the traditional telecommunications business, mainly rely on the internal development of operators and telecommunications equipment providers to provide solutions, it and internet manufacturers, mobile internet manufacturers through the open platform or open APIs to attract third-party developers, so as to provide a wide range of business applications, and gradually become the leader of the application business. This mode of cooperation and mutual win has gradually become the consensus of all parties in the industrial chain. The future of mobile Internet competition is neither technically nor at the hardware level. The popularity of microblogging shows that only according to user needs, in the user experience of innovation, the core business and user experience tied up to win the possibility. 2010, Sun Kangmin, deputy general manager of China Telecom Corporation, has said that the development of the Internet requires operators to have an open, cooperative and win-win concept, with the Internet industry chain upstream and downstream work closely. China Telecom, as a comprehensive information service provider, has the best quality communication network in the whole country. As of April this year, China Telecom 3G users reached 17.84 million households, rapid development. How to enhance the user stickiness, to provide users with more and better service test China Telecom. With the rapid development of mobile Internet, the gradual pipeline of operators, this trend is inevitable. But how do you become a leader in smart plumbing? Industry insiders believe that the mobile Internet era, the content of the king, the application of the development of the operator is a powerful booster. Through user account sharing, more popular mobile internet applications will be brought together; put down your posture, open, cooperate, win together. Become the integrator of the industry chain will be the operatorGood choice. China Telecom and SINA cooperation is an important attempt to integrate development. Hou Hong, an independent telecommunications consultant, says the smart pipeline has the ability to support aggregation patterns, a partner-friendly, open, standard competency interface, and a mashup that supports telecommunications capabilities and partner capabilities. Platform operation to promote the ability of operators to open in the rapid development of mobile Internet today, in the face of user consumption patterns to the long tail migration, the Internet innovation model of the "Ashes level" progressive, mobile internet manufacturers gradually strong, to the "Pipeline + platform" transformation has become the carrier battle mobile internet consensus. At present, the open telecommunications capacity has become a global mainstream operator consensus. Operators, including At&t, Deutsche Telekom, Orange, Telefonica, Vodafone and the three major domestic operators, are actively implementing their ability to open strategies. It is reported that China Telecom's "capacity to open the plan" has been listed as a national major special topic. Opening the homepage of China Telecom capability Open platform, we can see that the basic Telecom API and component Telecom APIs are provided to individual developers and SI respectively, which will open the ability of voice, SMS and mail. For now, Weibo deserves to be the killer app for mobile internet. Apparently, operators push Weibo, not only the microblogging business can bring what kind of revenue, with the help of micro Bo such a platform, operators can build their own leading intelligent pipeline. At the same time, under the mobile Internet tide, the operator's transformation appears more and more urgent, the microblogging platform is a good cut-in point. However, this is both an opportunity and a challenge for China Telecom. Wang Chunhu
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