China Telecom to build mobile reading base

Our correspondent Chen Jing, China Telecom insiders said, in order to open up mobile reading market, China Telecom planned to build mobile reading base in Zhejiang in 2010, and in the electronic reader, the company is also with Datang Telecom to discuss cooperation. "The market generally believes that e-readers will gradually become popular in China, and the electronic reader with 3G Internet function will be the focus of telecom operators competition, so China Telecom also wants to advance the layout." "In fact, China Mobile has set up a reading base in Zhejiang Province in the second half of 2009, while Unicom plans to establish a similar base in Guangdong." It is reported that China Telecom's reading base may learn from the Chinese mobile model.　　China Mobile initially announced to the Reading base to invest 500 million yuan to build a complete mobile reading industry chain, its participants include China Mobile, Zhao Wan, Huawei, Shanda, which is mainly responsible for operations management, Huawei is responsible for technology, Shanda is the main network content provider reading base.　　Lu Xiangdong, vice president of China Mobile, introduced that the mobile reading market strategy is to cultivate people's superficial reading habits in time of fragmentation and boring time, and secondly, to train people to use G3 e-readers and download them with high speed wireless to make deep reading anytime and anywhere. Industry insiders predict that over the next 5 years, more than 30% of mobile phone users will read e-books and digital newspapers through their mobile phones; by 2020, our digital publishing sales will account for 50% of the entire publishing industry, and 90% of the books will be published online in 2030.