China Telecom to push four-channel mobile phone paving number to carry

Source: Internet
Author: User
China Telecom push four-channel mobile phone paving number carriers this year will be around the stock and incremental market competition, the user from 2G to 3G the speed of migration will be faster. The essence of the operator's competition in the terminal is to scramble for the control of the client. Reporter Yujujiang You have a good plan, I have a wall ladder. 3G at the beginning of development, the three major operators in the terminal more than the strength. China Unicom introduced the iphone, the Chinese mobile to build ophone, and China Telecom is head-to-head, focusing on the introduction of 3G Internet four-channel mobile phones. According to Xinhua News, China Telecom Group deputy general manager Yang Xiaowei recently revealed that China Telecom will vigorously promote the 3G Internet four-channel mobile phones, open up the high-end market.  Terminal to the significance of the user's competition is self-evident, in the current mobile phone users to a centralized pattern, vulnerable operators must adopt a more unconventional development strategy, it is possible to enable users to develop on the scale. 3G Internet four-channel mobile phone short-based terminal Market China Telecom, with the help of 3G Internet four-channel mobile phones, in the high-end mobile phone market launched a new round of the offensive. At present, there are several star models such as Motorola XT800, T5399 and Philips D908 and cool faction n900+. Next, China Telecom will also launch more 3G Internet four-channel mobile phones.  From the thousand-yuan mobile phone, smartphone, star mobile phone to four-channel mobile phones, China Telecom's characteristics of the 3G mobile phone strategy is emerging. According to China Telecom related people, four-channel mobile phone is including voice dual-channel and data dual-channel mobile phone. Four-channel mobile phones also have cdma2000evdo+wapi/wifi Internet dual-channel, CDMA+GSM dual-network dual voice dual channel; another explanation for the four-channel mobile phone is that you can surf the Internet in four different ways.  As the cool marketing director Gouyon said, China Telecom's four-channel concept of dual-network integration to maximize. China Telecom began to enter the mobile market, on the positioning of high-end market, take the development of differentiated road. Industry insiders believe that the current China Telecom's absolute number of mobile phone users in the three major operators do not prevail, improve the quality of users will help its realization curve overtaking.  China Telecom hopes that the four-channel mobile phone is more suitable for high-end business people, that is, senior civil servants, financial executives, entertainers, business people and other needs. 2010, the 3G End market competition will be more white-hot. Yang Xiaowei said that 2010 China Telecom will be 1000 yuan below the low-end machine no longer subsidy, focusing on the development of 1000 to 2000 yuan between the mid-range machine. 2009, China's CDMA mobile phone sales of more than 30 million, compared to the 2008 Growth 315%,cdma Terminal market share reached 22.7%.  Undoubtedly, the star terminal to rob the high-end market will be operators important killer. 2G user to 3G migration to the focus of the operator contention after 2009 years of intensive network construction, terminal replenishment, this year 3GThe user will usher in the new development peak. This also means that the three major operators will be around the stock market and incremental market competition, users from 2G to 3G migration from the network to the network, this trend will become more and more obvious.  Analysts believe that the operator in the terminal competition in essence is in contention for client control. In the development of 3G incremental market, from the competition in the bowl of a cup of soup, is the operator's common expectation. For China Telecom, the expansion of 3G users is imminent, otherwise the scale effect is simply impossible to talk about. China Telecom is expected to reach the end of 2010, the number of CDMA users will exceed 100 million, become the world's most CDMA users of the operator.  China Telecom has a comparative advantage over the 3G network coverage, which is also a chip to divert competitors ' users. China Telecom launched four-channel mobile phones, so that GSM users do not change the number on the use of CDMA EVDO network. "This is not only the previous China Unicom operation of the C-net experience of the summary, but also to the coexistence of multiple network environment to cater to the indirect implementation of the transfer network is an effective means." "Derek Telecom consultant Cao Shuling pointed out.  In particular, the high-end market in the quality of customers in the operators seem to be the sweet cakes. In fact, although the Ministry of Communications approved in Tianjin, Hainan Two pilot transfer network, but when the launch of the country there is no information. Therefore, operators in the convenience of users to turn the network a lot of brain.  Mobile launched the "No change, no card, no registration," the "Three not" policy, China Unicom also adopted a similar approach, using dual-network double stay even "water test change reminder service" to circumvent the obstacles to 2G users to 3G migration of the biggest threshold. The reason for the user to turn the network is not only a good network experience mobile has more than 90% of high-quality personal customers, will inevitably speed up the natural upgrading of users in the network, China Unicom has emerged from behind the development momentum, and can let its GSM users access WCDMA network, China Telecom to develop four-channel mobile phone, To increase the competition for GSM users, still face greater pressure.  To this end, China Telecom proposed that the 2010 Tianyi 3G Business will implement a differentiated mobile development strategy, through the full business integration, to provide customers with comprehensive information services. Network quality is the primary factor that drives users to turn the web. 3G network to show better than 2G network quality, so that users feel the difference between the network experience, in order to attract users to turn the network. At the same time, this network must be superior to that network, in order to attract users to turn the network. In this respect, China Telecom occupies the first advantage.  However, experts said that the transfer network with the implementation of the operator's services, networks, tariffs, new business will become the reason for users to switch. In short, the data business is the 3G body. 3G competition is the content of the scramble, and occupy the user's terminal will occupy the initiative of competition. Value-added applications will be the main source of 3G revenue for operators. Therefore, only by controlling the terminal control of existing users, allowing users to use their own applications and services, operators can achieve sustainable development.

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