China Unicom 3G business into rapid growth period

Securities Times reporter Li Kun yesterday, China Unicom (600050) 2010 The last month of business development data released, the month of the new 3G user number reached 1.28 million households, the China Unicom 3G business since the opening of the highest monthly increase in volume.　　In this regard, many brokerage analysts believe that China Unicom 3G business of the high growth period has arrived. Data show that December 2010 China Unicom Mobile Total net gain of 1.901 million households, the chain Rose 10.3%, up 21.9%, of which the month of 2G users net increase of 617,000 households, the chain Rose 2.2%, will be 3.59% 3G users a net increase of 1.284 million households in the month, the chain Rose 14.6%, up 39.57% year-on-year. 3G users have become the main source of growth for China Unicom mobile users. 2010 China Unicom's 3G users accumulated up to 14.06 million households.　　2G users accumulated 153 million households.　　From September 2009 China Unicom launched the 3G Business promotion of monthly data, December 2010 3G User Net increase not only set a record high, but also for the 5th consecutive month to achieve the chain positive growth, changed the previous 3G users monthly net growth fluctuations in the situation. In this respect, yesterday CICC, Citic Securities, Everbright Securities, Oriental Securities brokerage analysts have given a positive evaluation. Both CICC and Citic Securities analysts pointed out that the net increase in users in December was lower than in other months, since the end of the year was typically when telecoms operators focused on cleaning up users.　　But the number of new subscribers to China Unicom in December has hit a record high, showing that China Unicom's user growth figures are solid and that real growth in 3G users has started to accelerate. Citic Securities analyst Gong Juntao that China Unicom's 3G users of the purchase subsidy policy and the June 2010 launch of the Millennium Smartphone Strategy on the development of 3G users have a positive effect. China Unicom's recent 5 million-low low-end 3G handsets will further expand the attractiveness of the 3G to low-end consumers.　　In addition, Gong Juntao that China Unicom last year to vigorously develop social channels to promote 3G business is also an important reason. However, Gong Juntao also pointed out that China Unicom to attract 3G users of the large amount of subsidy costs may be negative impact on the company's 2011 performance, the formation of the increase in the number of users but the decline in profits. However, Gong Juntao that the increase in the number of users is the most important business objectives of telecom operators, but also China Unicom to improve their competitiveness and future long-term profitability must pay the price.　　He believes that once China Unicom's 3G users accumulated up to 50 million households will significantly improve the company's operating performance, and reduce the strength of the gap with China's mobile. CICC Chenhao also believes that China Unicom's introduction of the various medium and low-end 3G mobile phone package consumption subsidy strategy will not only enhance the attractiveness of China Unicom 3G business, but also improve China Unicom 3G user average Revenue (ARPU), of which 46 yuan of the package consumption brought about by the ARPUThe value can reach about 70 yuan.