China Unicom 3G Post Advantage not strong iphone promotion

China Unicom 3G Post Advantage not strong iphone promotion must be synchronous application innovation Unicom the immediate, should be a solid foundation, while improving the level of the network on the basis of vigorously expand business innovation, and through the advantages of preferential concessions to "lure" users to try their own applications and products this reporter Zhang Yingjie days ago, Three telecom operators have released the main operating data for October 2009, China Unicom 3G users accumulated up to 1.021 million households, mobile October new 3G users 654,000, this increase in September, the number of new users 328,000 nearly twice times. However, China Unicom 1.02 million average to 5 months of trial business time month growth is only 200,000 more than TD.　　This shows that the emphasis has been on the advantages of China Unicom has not been perfect presentation. Despite China Unicom's introduction of the iphone, it is not enough for the iphone users to celebrate. The brutal competition has made it increasingly difficult for operators to develop new users, and to attract new users at any cost would have to pay for future profits. Therefore, the introduction of the user to meet the day-to-day needs of applications, products and tariffs is the key. It can be said that China Unicom's current network optimization and business innovation is more important than the iphone.　　And this is not only the immediate task of China Unicom, but also the major operators and industry chain parties need to take heed of the place.　　China Unicom 3G After the advantage has not obviously been present, China Unicom handheld WCDMA the most mature 3G standards, the industry is considered to have been "a good card", but for China Unicom, began to enter the game seems a little late, the subsequent advantage is not as eye-catching as expected. Overall, WCDMA mature network, rich mobile phone types, etc., or make China Unicom has been relatively satisfied with the number of new users.　　Since November China Unicom for the first time officially announced the number of 3G users, China Unicom 3G users cumulative reached 1.021 million, of which 3G mobile phone users to 806,000, 3G network card users 215,000. But specifically, after the average number of 3G users, China Unicom is clearly inferior to the other two operators "good performance." Data show that China Mobile in October added 3G users 654,000, the increase is 328,000 of new users in September nearly twice times; China Telecom October CDMA added 3.14 million users, is the number of users to increase the most in the one months this year, the new user market share of 31.2%,　　Cumulative user market share of 7.1%, China Unicom 3G users cumulative 1.02 million, but the average to 5 months of trial business time, China Unicom 3G monthly growth of only 200,000 more than TD. Meanwhile, the sales figures for Unicom's iphone have not satisfied the industry.　　Its high pricing and high-end target users to lock, but also to some extent, China Unicom to restrict the growth rate of 3G users. Therefore, in the face of China Mobile, which has a huge user base, and China Telecom, which has the advantage of solid-shift integration, Unicom wants to occupy a place in the 3G market, but also rely on "popular" 3G application to drive. Parallel imports Impact WCDMA, Unicom version of the iphone applauded not hit China Unicom 3G Advantage has not been the biggest effect to play out, and the iphone applauded not a draw.　　It should be said that China Unicom's idea is good, the use of the iphone to quickly increase market share, but can not be ignored in the communications industry, users focus on not only terminal equipment, more signal and application services, such as the size of the parallel market is one of its threats. The survey pointed out that the parallel mobile phone shipments of rapid growth, 2009 is expected to reach 145 million, an increase of 43.6%. In such a gloomy background, the Unicom version of the iphone can not be "immune". According to sales figures released by China Unicom, October 30 to November 4, the country's iphone sales volume of 5,000.　　And that's almost the day the iphone is selling in China. Parallel imports, the licensed Unicom version of the iphone but also because of high prices, little application and other factors are quite subject to consumer controversy. A recent Sina survey showed that more than 90% of the more than 70,000 respondents thought Unicom's iphone was priced too high. In addition, no WiFi function is fatal. A person in the industry directly pointed out that "there is a wifi,iphone is a computer; no wifi,iphone is an ordinary telephone." "China Unicom 3G users developed rapidly because of its previous large-scale promotional offensive and 5-month trial business user accumulation."　　This also reminds operators, 3G era, simple network operations and product sales are far from enough to deal with competition, relying on terminals is tantamount to "Buddha over the River", application and industrial chain is the decisive force of the 3G weapon.　　Network optimization and business innovation is more important than the iphone in the final analysis, the 3G is the real application of the Internet, 3G mobile phone in the future is not only the contention of speed, but also business platform and application of the dispute. Internationally, the iphone is not cheap, but still popular, compared to other branded handsets.　　The reason why it can be a great success, artistic design, although the work is not, but it is still "Apple" constantly provide users with rich and personalized service. In view of the market situation, WCDMA many non-licensed mobile phones are concentrated in the move, if China Unicom in the network and applications can be in time to keep up, it is expected to transfer a large number of such users mobile. Therefore, the industry believes that China Unicom's current network optimization and business innovation is more important than the iphone.　　Experts also pointed out that China Unicom should now do is to tamp the foundation, at the same time improve the level of the network on the basis of vigorously expand business innovation, and through the advantages of preferential concessions to "lure" users to try their own applications and products. It should also be said that the application of breakthrough is not only the immediate task of China Unicom, but also other operators and industry chain parties need to take heed. The development of value-added services, design more attractive to users, more close to the application of the market is the urgent matter.