China Unicom formed Unicom Venture Capital Co., Ltd.

DoNews, May 28 (ZHOU Qin-Yan) To capitalize on the investment opportunities brought by the mobile Internet and nurture emerging markets through innovative modes, China Unicom formed Unicom Venture Capital Co., Ltd. in February this year.

Li Zheng, a venture capitalist at Unicom, said Unicom Ventures is investing and incubating the emerging Internet and TMT enterprises with the existing resources of operators under the background of national mixed ownership. The investment targets are external to Unicom and society-oriented enterprise.

Investment incubation standards

Li Zheng introduction, and the market of VC, PE and other investment companies the same, China Unicom Ventures is also a VC firm. The difference is that, first of all, Unicom Venture is not just a financial investment company. Unicom Ventures in the financial investment at the same time, also introduced some of Unicom's resources, can be invested enterprises to do some investment outside the value-added services.

Second, China Unicom is also concerned about the venture capital company's own business. As a subsidiary of Unicom Group, not only concerned about the effectiveness of subsidiaries, but also concerned about the resources cast, can Unicom's network to make a contribution and services, and ultimately increase services for the network users to increase profits.

Li Zheng concluded, China Unicom venture capital selection criteria are two: First, Unicom's resources can pull the business investment was cast. Second, the invested enterprises can promote the development of China Unicom.

Unlike other investment companies looking for projects in the community, the current investment and incubation projects of Unicom Venture Capital are mostly screened from existing business cooperation companies and then extend their business cooperation to capital-level cooperation. Li Zheng said that this approach can make cooperation more in-depth, but also conducive to China Unicom have some impact on the industrial chain.

Li Zheng further explained that many projects Unicom venture capital screening, are extended from the business cooperation to capital cooperation. This kind of cooperation is easier than knowing a company from scratch. "After the business cooperation, there will be a more in-depth understanding of the business development of a company and the relevance of Unicom, and the screening work is also completed by half."

Focus on the mobile field

In the field of investment, Li Zheng said that mobile payments, mobile entertainment, including games, Internet finance and other areas of rapid development. For operators, China Unicom is more concerned about the venture capital is based on a variety of mobile applications, especially with the combination of mobile Internet and mobile phone traffic business.

For example, Li Zheng pointed out that the "backward flow industry alliance" is an example. After the rapid development of the mobile Internet and the gradual maturity of 3G technology, the mobile Internet needs the traffic of operators. Industry Alliance This kind of project that can strengthen China Unicom's close cooperation in the upstream and downstream industry chain is one of the areas where Unicom Ventures is concerned.

Back to the flow of industry alliance by Apple Assistant quickly with the start of the establishment of Goku Network, is the user to download mobile applications can enjoy free traffic services.

Li Zheng said Unicom Ventures has also previously exposed many industry organizations, such as the game alliance and other purely business alliances. Backward Traffic Industry Alliance completely jumps away from the scope of a single business alliance, the entire mobile Internet traffic as the core of the alliance. This allows it to integrate the gaming industry and all other industries that will be using handset traffic, with significant room for growth.

Li Zheng revealed that itself has formed a business cooperation with China Unicom, similar to the industry class companies, under the conditions of maturity, under the capital level with Unicom venture capital may have more cooperation possible. (Finish)

Li Zheng, Master of Electronic Science and Technology, Peking University EMBA, long-term China Unicom system office, Unicom headquarters and the provincial branch have corresponding work experience, the main work covers the field of marketing and Internet cooperation, is currently involved in the formation of China Unicom venture capital company.