China Unicom Li Hong Five: to build a mobile internet ecosystem with flow circulation

December 12, the world's first large-scale conference to explore the industry Internet, 2014 CVW. The industry Internet conference was held in Beijing and was synchronized through the big screen of New York Times Square. The conference was made by the Asia Letter Group, the cloud base and the Chuang-Zhuang economic and Technological Development zone jointly hosted more than 5,000 global it and traditional industry leaders and elites who are concerned about the development of Internet and traditional industries, and explored the evolution of "Internet access to traditional industries", "traditional industry internet" and the technological model and business innovation of industrial Internet.

In the afternoon of the Telecom @ Internet sub-Forum, China Unicom Group general manager Li Hong Five brought "to build mobile internet ecosystem," the keynote speech, he said in the traffic era, Unicom should build a user's mobile internet a bridge between the spirit of open cooperation, To create a new ecological circle together with the idea of winning and innovating; from the operator's point of view, we are able to provide users with the gift of consumption, all of these business models and business models are based on the flow of our current platform to build, and we need not only a trading platform, We also have a good service user platform, can truly realize the value of customers, we can create a promotional channel to achieve our marketing and services.

The following is the full text of the speech:

Li Hong Five:

Ladies and gentlemen, good afternoon, ladies and gentlemen, I am very pleased to join the forum today.

Through this forum to talk to you, we all know, with the scale of 3G operation and 4G operation, our era is stepping into an era of unicom. Now our voice revenue and data revenue is scissors very clear, especially in the second half of last year, this change is very fast, now the flow of rapid growth, voice and traditional production business is declining, mobile income has become the main driving force to support the development of our entire company. From the point of view of the flow, our flow angle, 1G of traffic in the initial development, we have increased the volume of traffic 76 times times, we entered a full flow era. Traffic management and our traditional voice business is what the difference, the traditional voice of the times, our user experience is mainly call, in fact, whether we are individual calls, are the voice communication between people, users and users of the exchange, more user experience is our communication quality, channel quality. And our products are relatively single, in the voice of the times the main products, our communications products are mainly long-distance roaming, the traditional classification is relatively simple, because it is the communication between users and users. It is a relatively closed link in the industrial chain. But to the traffic times, the user's experience is the data network plus terminal decision, our entire industrial ecological chain actually took place a lot of changes. From our products now, from the flow of time to look at products, we consumers use terminal products more Internet applications are superimposed on the mobile end of the application, more rich. The entire view, our traffic times prompted us in an open era, open environment, traffic times need everyone to create a perfect customer experience.

Traffic times what should we do? Traffic times is based on the above statement, I think we should be in the same as the operator, we should build a user of the mobile internet between a bridge, in the spirit of open cooperation, mutual benefit and innovation of the concept of common to build a new ecological circle. As a carrier, where should we contribute to the biosphere? I think we can further integrate and open from the cloud, which is our position. So, the whole view, from the next step of the Internet further cooperation, we China Unicom in the cloud integration has also done some work. Now the new card is actually touching the user, as the operator touches the user's main contact point. At present, based on the new card, as operators in the SIM card can provide some services, whether consumers or our vast partners, we include our early payment and security of U Shield card, these are actually based on some of the SIM card innovation. On the other hand, we have to do our own pipeline, in the capitalization of a smart network to achieve large capital, to provide consumers with better experience and services. In addition, in the cloud based on operators have also made some attempts to better serve the Internet enterprises and the vast number of consumers, we grasp the opportunity to effectively integrate and open, to achieve a strong position. We are currently in a APP3.0 era, and the next step is to achieve this way of credit payment evolution. This is some of the work we do in the industry chain, some are still in the exploration, and constantly to improve.

The reality of the problem now, the vast number of consumers still exist a real problem, in this flow of time, users do not dare to use, the phenomenon of using the province is still more prominent. For two examples, we last year double 11 and Ali in three provinces launched a directional flow, free from Ali company to purchase traffic to consumers, free use of our products Ali. From this pilot situation, in fact, we pilot the user, the entire traffic growth of 19.4 times times, the industry compared to users, the chain growth of 5.7 times times, the user's consumer demand is still relatively exuberant. In another case, now the end of the month effect, one by month, everyone will be saved, because the package flow will be used up, from the consumer's point of view, there is a real problem.

The source of traffic we expect from customers, from the perspective of consumers, now to obtain the source of traffic, one is the user himself from the operator to obtain channels, another channel is now built. Now very simple source of traffic is very single, mainly users from the operator to obtain their own. The next step we want to build is hope to get through, users can also access to China Unicom launched the flow sharing package, is a way to share. There is also the flow of red envelopes, he can share this way, in fact, we are also in the industry to do a number of attempts, this has been in our industry to try this, in fact there is such a source channel. On the other hand, we are able to obtain from other business operators, including we have just talked about last year with Ali's cooperation, the source of traffic is Ali company he came to pay the bill, provided to users. So the source of this user's expectations is these dimensions.

Then our industrial chain parties, from consumers to operators to internet companies, in fact, the common aspiration is consistent. Users see that the use of traffic has a better experience of wireless internet life, the web is changing our lives, consumers can better experience the Internet, better let his life to bring about changes, then the Internet experience can achieve the growth of user size and business traffic continues to grow, to ensure that their business users stickiness, This is their appeal; As a carrier, as a network traffic, we hope that all types of applications are present on our network, hope to be able to improve the utilization of channel resources, we are a heavy assets of the company, can hope that more can use the flow, we put in these resources, can be timely return, Through this cycle of continuous improvement of our network, can be better services for users. So we actually have this common aspiration, now, the traditional mode of traffic transactions is very single, mainly now the user access to the way, through the telecommunications enterprises, are through the sale of traffic, but the traffic as a bearer of all applications a common network traffic, in fact it is by the currency itself a medium role, Let's look at the money behind us. The exchange of goods in the past evolved into a medium for the final exchange of commodities, resulting in a currency. So with our currency, there will be a deposit-and-loan meeting, money is more to promote the flow of traffic, promote the flow of money, the traditional we put money in the bank and put out, can better improve the turnover efficiency of money, can promote development. Actually now because everybody on this issue doesn't have a good deal on the platform so in fact some people have discharge out of use, some traffic is not enough now, some people want Internet companies want to let his target customers can more use of his application flow, this demand is a kind of dilemma. So we now propose that the flow should become the Internet experience exchange of the media, flow of traffic, to achieve the value of the industry.

Our operators through the flow of transactions can bring the value of one side, the user through this transaction to achieve his fundamental business experience changes, we look at how to build our flow trading system? Is the need to speed up our flow of communication and trading, we have to rebuild the new business model. From the user's point of view, from the most left of the list, the flow of money to achieve traffic sharing, users can achieve the flow of red envelopes, to achieve more services and products. From our business partners, we actually have a o2b demand, in fact, we now have a lot of business model, there is flow of cooperation, our internet companies to carry out the flow of full cooperation, China Unicom is also in the implementation of targeted Internet concessions, but also through the o2b to achieve the flow of income, On this side, we have a lot of business models to achieve, we can imagine, from the operator's point of view, we can provide users with the gift of consumption, all of these business models and business model to build, based on our now to build the flow trading platform, and we need not only a trading platform, We also have a good service user platform, can truly realize the value of customers, we can create a promotional channel to achieve our marketing and services. So we imagine the whole of us as operators, the imagination to create a flow trading system of these several structures and business model is such.

At present, China Unicom has been in this direction has been working hard to build their own hardware capabilities, we have achieved our ESS system and CBSS system, the mobile Internet is a point, is our mobile communications operators and traditional operators of multi-level management agencies, For China Unicom in the industry to achieve centralized integration of the transformation, better realize the cooperation of the industrial chain parties, we have formed in this regard some capacity.

We have introduced a period of time before the flow of bank test, in fact it is a small test, is our flow trading system of a product. We are on the market or a public test, but our vision, through continuous iterative development and continuous efforts, we hope to be able to create a good experience for consumers, is still an early stage, the whole idea in the direction of the effort has been determined. The current mode of traffic cooperation, we would like nothing more than the wholesale flow mode, to achieve a direct real-time level of service, at the same time we can also achieve a number of customized services, including advertising, precision promotion, as well as marketing services, we can achieve cross-border cooperation, the next step to achieve business transport and traffic privileges of sharing and portfolio marketing.

The entire flow system, we follow the goal of building such a trading system is the hope that there will be a total win ecosystem, to provide users with better mobile Internet life for our partners, our business operators, to achieve the user's capital market benefits, for our operators, Can realize the increase of flow value. We are now working hard, that is, we work together, we hope that from the consumer and the Internet to build a bridge, to better serve the vast number of consumers.

Well, thank you.

(Responsible editor: Mengyishan)