China Unicom Li Zhenjun: How operators Drive smarter cities through big data

2014 Zhongguancun Large Data day on December 11, 2014 in Zhongguancun, the General Assembly to "aggregate data assets, promote industrial innovation" as the theme, to explore data asset management and transformation, large data depth technology and industry data application innovation and ecological system construction and so on key issues. The Conference also carries on the question of the demand and practice of the departments in charge of the government, the finance, the operators and so on to realize the path of transformation and industry innovation through the management and operation of data assets.

In the afternoon of the government @big Data Forum, China Unicom Broadband Company Large Data Application Department general manager Li Zhenjun as "operator large data in the field of government service innovation practice" keynote speech. He tells the story of big data scenarios from an enterprise perspective, and how to drive smarter cities as carriers.

Li Zhenjun: Thank you, host. Thank you, Noah, this is what the guests have just heard about the national macro-economic trends, as well as the housing Director to bring us all the way we are particularly looking forward to the industrial policy, I come from the telecom operators, and then from the enterprise point of view of the big Data application scenario story. I think we can be more interested in some, large data for many years, or even four or five years, what can be done I chose a theme, that is, large data-driven intelligent city, as operators, how to drive intelligent City, we propose a country, especially for China Unicom, We explore the application of the nationwide ubiquitous model based on all-network data.

First of all, the operators of our network data in the end what? You can see through this picture, for the government has just introduced, there are traffic data, municipal data, social and economic data, it is clear that there is a problem is fragmentation, geographical and interdepartmental, for Internet companies, the next door forum should be exploring these companies, It's data has the electricity quotient has the search has the social has the video has the game, internet companies tens of thousands, the third main body is the telecommunications operators, mobile, telecommunications and unicom, no matter which operators, are in the 400 million level above, this data from the terminal to see a mobile phone has a PC, from the space-time law to see wired on the cable. This includes the entire behavioral data of the Internet and the performance data of mobile phones mentioned in the morning, from this piece of China Unicom have any data, we mainly focus on the national data, concentrated, our main starting point is to improve the user's service experience, such as consumption list, let consumers spend more clearly, this is the whole network of data, What are our principles in big data applications, this I and Huang Yuan's view is highly consistent, the operator will not provide data, we will process the data into services, and the service applied to practice, the so-called do not provide data is mainly to take into account the user's privacy and the absolute security of the data. We provide analysis results based on data statistics. Apply to practice, we are doing three major application groups, eight areas of the solution to explore. To sum up, we are in the data in principle is the inverse, the second is the statistics, the third is based on user-related departments authorized, this is the premise of our application of data.

What are our applications? The first is RTB, the second is the digital footprint, the third is to excavate value-added, RTB for the traditional enterprise is a very familiar concept, we are more familiar with the Government field, this similar to Baidu do advertising, we are now built an advertising platform, the data open, But we're putting internet companies ' data into the Unicom system, our data is not correct, because our platform data to our platform, so the entire cycle is completed within the Unicom system, but also to ensure that the data is absolutely safe, which includes Unicom's own alliance, as well as some of the social PC side. The main body of this sub-forum is not very big, I do not expand in detail.

The second piece is our digital footprint product, just mentioned that all network behavior has a mark, we call this product digital footprint, we are in eight areas together in the exploration of a number of solutions, including intelligent transportation, urban planning and tourism intelligent management, as well as disaster relief, effectiveness monitoring and site selection , I also talked about some related content in the morning. Next to each scene to do a simple introduction, the first intelligent transportation, traffic, the current state of the road to measure a city's roads monitoring what method? The first is the induction coil monitoring, the second has the camera head, can see the phenomenon, but the number is very difficult, the third is satellite detection. What can we do if we use the operator's location data? We first select a highway a road condition, we will operator's base station and this road according to the table to fit, base station the number of all phones below we can see how many people on this road, at each point, based on this person, the speed and density of his action, we can this road is congested or unblocked, In this way, the Monitoring department can adjust the road design in time, including the entrance and exit of Expressway. Also based on these data, I communicated with Spain yesterday, and in many Western countries, we must do research before doing the road. Overall, it is the operator's big data to do the traffic can cover all the road network. Because the entire data we now have operators are there, that is, this piece does not need to make new input.

Closely related is the urban planning, which concerns? The first is the statistical problem of urban population, Beijing in recent years, the floating population, in the end has moved, there are no scattered people, what the situation, this is difficult to statistics, this is the first question. The second issue is the regional population density, including the needs of the municipal population, the traditional method is basically the market research population, the problem is high cost, and slow cycle, some urban planning may be five years to update, if the operator's solution, what can we do? Because the whole town planning is three elements, the first is the area second is the time, the third is the population density, we choose a city, the geographical selection is good, we see the time, this is the early morning, at two o'clock in the morning, late sleep, the whole population distribution of a hot map, basically more evenly, this is two o'clock in the afternoon this is the peak of work, The population of this city is mainly concentrated in these points, which is a few points of urban function division. For Beijing, we select a point in time, for example, this is Zhongguancun, this point in time all the flow of people's whereabouts, this is a place of origin and end point, all the problems are solved, very fast, because the sample area is very large, the data is very dense and can ensure dynamic continuity. This is the second use scenario.

The third use scene is the use of the scene in the tourism, the above picture is 13 years when the Hangzhou West Lake is full of people, for the tourism Bureau is concerned about a few issues, the first I now jurisdiction of the area of the people in the end how much, if people exceed the load capacity of the scenic area, whether they can give me the alarm, these people mainly from where. What can we do to solve this problem? The first one is to choose a scenic spot, statistics real-time tourist travel volume and tourist density, according to historical data to carry out some related predictions. This is a tourist attraction of the population Warning service, more depth We also did a very interesting thing, this year 11, because 13 population is full, 14 11 we seven days selected nine special hot spots, including Jiuzhaigou and Taishan, Huangshan, which can be seen, Taishan more than 600,000, Jiuzhaigou this year appeared in the off-season, Jiuzhaigou, Zhangjiajie, Jiuzhaigou October 3 reached the peak of tourism density, Zhangjiajie is 4th, this information for the management of tourism related companies should be very valuable, and we can see, any choice of a scenic spot, such as Jiuzhaigou from Guangdong, Hebei more people, There are fewer people from other places because the communication tools they use can be seen by train or by car or by air. At present, we are also doing some attempts, such as the tourism bureau is now more concerned about pulling GDP we need to pull a lot of foreign people to play, we can take Beijing today to Beijing all the foreign people to the statistics, so that the tourism bureau to put all the travel outside is very valuable.

The fourth scenario is the application of large data in the rescue and relief for Central ministries, the most concern is the current disaster in the end how many people have been affected, operators in the entire location of data is actually real-time we will go to the province, the province to Headquarters, we can send all the data, after the earthquake can also look at, Can basically look at the extent of the disaster, if it involves individual rescue, we are authorized by the relevant departments can provide data, there is no authorization we can not provide personal privacy.

The next scene is Ping an China, we just do some relevant application data according to the authorization to do something safe. And then there's the outdoor media effect, the TV data survey, but the outdoor media this piece is basically not, that is for many owners, I cast an ad in the end how many people see, who saw he did not know, this area has been a blank, if the operator's solution, such as we find a billboard, Did a pilot, you can see this day from 0 to 23 point how many people each time, how many times to come once how much, this for the entire media industry will have a very big impact, that is, improve the effectiveness of the entire advertising.

The last scene is the site, I have mentioned that the traditional way of siting is to run people, if the operator of all our users are tagged, such as mobile phone operators, women 20-30 years old using Android, I follow this model, such as the National 300 cities to find how many, choose a business district, this business district how many people, Just count the number to find the best business location.

Last one as an enterprise, we are also actively promoting the vigorous development of large data industry, including the Government's employment to contribute to the success of some services. Finally, as a business, we do large data this matter, because many of the application scenarios, but also particularly want to and include technical partners, including the Government of various industries, we have more sympathetic cooperation, we together to open up a big data era of the future. Because I personally have a judge, the big data has been hot for several years, in the next quarter, not more than six months a very important layout of the view, that is, the key points will break, will immediately landed benefits. Well, thank you.

(Responsible editor: Mengyishan)