China Unicom push PHS user transfer network pilot scheme bundle mobile payment

Bit network (chinabyte) June 8 News, PHS transfer scheme has always been the operator's desk problem. Recently, China Unicom for PHS users in Beijing pilot launched the "Unicom mobile phone Card", in order to increase the PHS user's enthusiasm to turn the network.　　It is understood that the first quarter of this year, PHS users of the remaining 40.475 million households, the proportion of fixed telephone users from the end of the 14.7% down to 13.1%.　　According to the new policy of Unicom, China Unicom has sent some PHS users in Beijing to send the invitation text message, the user receives the invitation message to Beijing Unicom designated Business Hall for transfer procedures, from the original PHS package to Beijing Unicom World Wind package, and can be given "unicom mobile phone card." In order to increase the PHS user's enthusiasm, the mobile payment function is implanted in. It is reported that "Unicom mobile phone card" using the grip of the Simpass mobile payment technology provided.　　Users do not need to change the card or change the number, just replace the phone, you can in Beijing, "Brush mobile Phones" by bus, take the subway, can also be implemented in the cooperative merchants "brush mobile phone" consumption. Insiders said that China Unicom PHS transfer Scheme, in addition to complete the smooth transition of PHS users, but also the mobile phone payment and other new functions bundled into the transfer scheme, on the one hand to stimulate the remaining PHS users to turn the net enthusiasm, on the other hand, can promote the new mobile payment business.　　However, Simpass mobile payment technology and Rf-sim, intelligent SD card scheme, compared to the advantages, at present, Unicom and telecommunications are small scope of the pilot, but the site "brush" card needs terminal and merchant support, the promotion cost is extremely high. "Unicom mobile phone Card" includes a custom mobile phone terminal, a SIM card and 30 yuan card account fee. Unlike ordinary mobile phones, this custom phone has been partially modified to cover the demand for mobile phones, adding an antenna to the back of the phone.　　It is reported that China Unicom's first batch of customized 1000 "Unicom mobile phone Card", from May 17 to date has issued at least 350 departments. PHS users to use the "Unicom mobile phone card", can be in the municipal card recharge points for cash recharge, you can also recharge the air. It is reported that Beijing Unicom will be aimed at the pilot situation, has launched from the bank card and other platforms to recharge the card account function. China Unicom said that for PHS users to work, China Unicom Group has not yet issued a unified planning and timetable, the current provincial companies in accordance with their respective actual situation respectively.　　It is reported that Beijing Unicom will be based on the launch of the "mobile phone card" program of the pilot situation to determine the next step of PHS network work. Before the Ministry of Industry requirements PHS business in 2011 before the end of the Qing-frequency network, last February Ministry of Industry position, PHS nationwide number of users about 70 million households. In the past half of the time, the number of PHS users also decreased by 40%. In the south, China Telecom has also taken the first step, a few months ago has opened PHS users with the number of transfer-related activities, and in some areas to launch the transfer scheme.　　Guangdong Telecom prior to the launch of the user to deposit 258 yuan can get 299 yuan mobile phone subsidy and 350 yuan bill, equivalent to giving away the mobile phone, and users can retain the original number and transfer balance. From the current perspective, most operators by setting very low transfer network package to attract users, but the user's response is not positive, claiming that these concessions are not even better than the new network mobile phone preferential policies. Compared with the past, such as "routines" such as phone subsidy and giving away mobile phones, China Unicom's new bundle of services to promote PHS users to transfer the network scheme is worth learning.