China Unicom Restructuring Group Customer architecture focus on 8 major industries

June 14 News, China Unicom related officials revealed that since last year, China Unicom has made a large-scale restructuring of the group's customers, to determine the focus on government, finance, manufacturing, aviation, medical, logistics and other 8 industries, focusing on the promotion of three aspects of information applications.　　China Unicom has also made a special proposal to create 5 "first" brands in the field of industry application.　　China Unicom Mobile Knife Group customer architecture for big customers, the three operators of different names, the Chinese telecom is called Enterprise and business customers, Unicom and mobile are called Group customers.　　"China Unicom in the past in the group of customers weak, but now began to exert strength, our advantage is 3G, fixed network", recently, in Xi ' an to participate in China Unicom Group customer tour, China Unicom Group Customer Department related to the relevant responsible person to disclose.　　Yimin, general manager of China Unicom for this purpose, to further play the "3G" advantage, China Unicom 2011 will further increase the group customer industry application of the push, through the effective organization of industrial chain resources, accelerate the development of 3G industry applications. For why at this time China Unicom to expand group customers, China Unicom Shaanxi Province Xi ' an branch general manager Li Wu, "since the 3G business, Unicom 3G individual users have been in a relatively fast growth."　　Based on this, China Unicom plans to expand the scope of industry applications in the group customer area. In line with this, China Unicom's Group client Department of a large number of "expansion", the current department of more than 200 people, known as China Unicom headquarters the largest department. Moreover, in China Unicom chairman Chang and general manager Yimin personally deployed, last year, dozens of former Headquarters department deputy general manager of the Unicom middle-level cadres transferred to the Group Customer department, many as industry director, relying on the previous contacts, greatly enhanced the Unicom to expand the group's customer capacity.　　At present, China Unicom Headquarters Group Customer Department is 13 sales units.　　And this reform is top-down.　　At Headquarters level, Unicom Group Customer department last year's re-establishment let the industry attention, the department by the original group customer department, Business Customer Marketing Center and Enterprise Customer Marketing Center three departments merged.　　"The group customer business structure has also done a lot of reform at the branch level, our configuration is also very high, Xi ' an Unicom's deputy manager personally concurrently the XI ' an Unicom group Customer department Head, facilitates the mobilization of resources, promote the group customer business," China Unicom Shaanxi Province, Xi ' an branch general manager Li Wu also said.　　Strike key Industry Alliance channel This unprecedented expansion of group clients in China Unicom deputy general manager Yang Jing and China Unicom Group general manager of the customer department Tanko under the specific command. According to its Industry promotion strategy, China Unicom is not fully spread out, in all sectors of the attack, but focus on key industries.　　To this end, China Unicom has put forward to the government, finance, manufacturing, aviation, medical, logistics and other 8 industries, focusing on the promotion of government information, industry information, social information and other 3 applications. China Unicom also specifically proposed to create 5 of industry applications"First" brand, including 3G Mobile OA first brand, 3G law enforcement first brand, 3G Automotive information first brand, 3G detection and control first brand and 3G stock market first brand at the same time, China Unicom recruited the first batch of 5 industry application strategic partners, including Huawei, ZTE, Shanghai Bell, Ericsson, Neusoft and other enterprises. It is reported that China Unicom will work with the above 5 companies in the emerging industry areas, the relevant industry application development and promotion of cooperation.　　At the same time, China Unicom will recruit 30 group-level industry application partners.　　According to the plan, China Unicom will focus on mobile office, Mobile Police, mobile industry and commerce, mobile tax, mobile urban management, mobile editing, sales administration, mobile insurance applications, intelligent public transport, environmental monitoring, intelligent meter reading, safe campus, parking monitoring, mobile securities applications, mobile network shopping and other business areas, for the community to recruit cooperative enterprises.　　Rely on 3G Advantage however, due to the relatively thin foundation and fierce competition, China Unicom to expand the group of customers will not be able to completely roll over.　　Xi ' an Unicom general manager Li Wu said, "Our contact with the user is from the beginning of dribs and drabs, for example, the hospital started just to rent our line, then the development of telephone registration, then do medical information." "The biggest advantage of China Unicom as a group customer is the rate of 3G," he said. For example, Unicom's 3G fast delivery video is an advantage.　　When someone thought that video is a 3G killer application, but actually not popular now, but the video in the group of customers in the industry information applications have a broad space, such as in strengthening management and security monitoring issues, unimpressed is the best video monitoring tool.　　It is reported that China Unicom has even set up a large flow and small flow package for group customers this year, the unit price is lower than the public individual users, this is the business package, but the group users must be in the form of special line access to the Unicom website. Clearly, China Unicom hopes to pass a series of reforms, the group of customers with the other two operators on the same footing, three points in the world. (Cang)