China Unicom secretly buys iphone trader's New Year's high-end gift market

January 21 News, people familiar with the situation, China Unicom has bought a large number of high-end mobile phones such as the iphone and 3G card gift set, opened the first Spring Festival after 3G Gift market offensive, and China Unicom also hid two high-end 3G flagship mobile phone, will be listed in early February. The iphone road before the Spring Festival is the beginning of the end of the business marketing, communication products are no exception.　　The annual spring Festival is the most prosperous season for mobile phone and Internet card sales, and China Unicom is well prepared for the 3G terminals of the iphone and so on in this year's Spring festival season. It is revealed that the launch of China Unicom in late December, the national iphone Roadshow has been in full swing in the country.　　According to the plan, the large-scale roadshow propaganda in 46 cities nationwide, is the Unicom company to promote the iphone's important link, can let more consumers experience the iphone, but also to facilitate the purchase. At present, the iphone roadshow has been carried out in more than 20 cities nationwide.　　Road scene through the audio and video experience, online applications, game operations, training demonstrations and iphone club activities, such as multi-directional to show the iphone, where, to attract the eyes of most people, the scene of the crowd surging.　　Part of the development of the iphone installment of the iphone is currently the world's best 3G mobile phone, its nature is China Unicom Spring Festival Key to push the main model one.　　The iphone already has 100,000 of apps available for download, with countless classic apps and a strong appeal to fashion and business people, as evidenced by the recent surge in iphone sales. It is reported that many unicom local branch of the simultaneous implementation of the iphone installment method, greatly facilitate the user to buy.　　In other words, the current consumer can still through the iphone contract program, enjoy a minimum of 2900 yuan in the bill subsidy, through the credit card installment, also can enjoy the longest 24 months of the period of interest-free payment, 0, 0 handling fee, the monthly for the low to more than 200 yuan.　　It is worth noting that the iphone roadshow will continue until the Spring Festival, is clearly aimed at the new year before the mobile phone sales season, so that fashion and high-end users of the iphone personally perceived.　　The iphone gift market plays a big fight before the Spring Festival is obviously more inevitable. For the Spring Festival market, Unicom has staged many times in history.　　2007 Unicom joined hands with Samsung to launch a dual-screen phone called Earl's cell phone, with this the most powerful business mobile phone appeal, Unicom for the first time to use the first 10,000 sets of limited sales, leather suits and a series of new marketing methods, in the Spring Festival mobile phone market set off a luxury mobile phone whirlwind. And the result is really successful, although the mobile phone as much as 8,000 yuan, but later sold more than 700,000 units, to date the largest number of sales of a mobile phone, but also made unicom at the time at 5000 yuanThe handset occupies more than 60% of the share. is a high price mobile phone not going to sell? Its marketing means in the end what should be higher than the opponent's "must kill skills"?　　This has been caused by the mobile phone industry to ponder the problem. The Earl's cell phone was actually a typical case.　　The Earl's cell phone was the most upscale luxury cell phone that was produced in China, and the reason is called "Count cell Phone" name, is to hope that its users and "count" identity, in order to attract the highest end of China's users, and at the end of the year, the high-end mobile phone "gift characteristics" is obvious, but also adapt to the Spring Festival high-end user replacement market demand. It was the Earl's cell phone, and it's the same thing as the unimpressed star phone, the iphone.　　In the price, the iphone is far lower than the Earl of the phone, in the function and brand is far higher than the count mobile phone, the Spring festival in the market on the show brilliant obvious reason. Snow hide other high-end mobile phone star mobile phone in the Spring Festival market will also occupy what position? According to Chinese consumption habits, before the Spring Festival is everyone's money "more rich" period, is also the gift market rampant period, and the star mobile phone just adapt to the gift market demand.　　A thousands of-dollar high-end mobile phone whether as a unit issued year-end gift or as a gift to friends and relatives have both the weight, but not publicity. "We have studied China's consumer goods market before, and I have studied luxury goods, and found that the main market for top luxury items such as famous cars is not in China, and that only the top and most luxurious handsets will sell well in China."　　High-end handsets may not be successful in the US, Asians like fashion, and Chinese buy luxury goods mostly to show their wealth and grade, "one industry insider said. WCDMA is the world's most popular 3G format, will attract high-end business users. Users who play around with the iphone will find that the iphone is the equivalent of a powerful portable handheld computer that replaces the current 90% of the computer's capabilities, which means that everyone has a mobile computer in their pockets and the iphone starts much faster than the computer, even at home, if not for a long time　　, just checking information, browsing the web, or sending an email with the iphone is enough. From the price point of view, whether the iphone, or the WCDMA/GSM standard 3G dual mobile phone cool W700, are high-end mobile phones, although not in the price of China's top luxury mobile phones, but certainly in terms of taste, function and honor to achieve this, for high-end users value for money,　　Also embodies the star mobile phone owners of the grade and temperament.　　It is reported that before the Spring Festival, China Unicom will also be in other high-end star mobile phones and Internet card set on the full attack.　　Prior to that, China Unicom has announced the introduction of a new 3G card gift set, so that 3G network card price drop, the total price of more than 600 yuan, including 260 yuan deposit, the default package for 80 yuan/month, greatly reduced the threshold for buying, but also to attract users to buy before the Spring Festival. It is revealed that China unionTong also hid two other WCDMA flagship mobile phones, will be published in recent details and listed. (Dong)