China Unicom will push "WO Contact" commercial version of the mobile flying

"Communications Industry Network News" June 22, China Unicom's official microblog revealed late yesterday, China Unicom will launch instant messaging software "Wo Link", the software can be used across operators, Cross-platform. According to the introduction, "Wo Contact" will be a mobile phone PC platform, across the mobile/fixed network, across the operator's instant Messaging business!　　Support mobile phone number, mailbox and other means of open registration, users will never be offline, at any time to communicate immediately. Following the mobile flying letter, 139 lobbyists, telecom Sky Wing live, Hope striking unicom "wo Contact" has been in the secret inside.　　But for a variety of reasons, close to a year of "Wo Contact" Online date has been postponed, and even within China Unicom caused many different opinions. "Wo Contact" official micro-blog introduction, the early stage of the iOS4 equipment for the concept version of the internal experience, for Unicom employees and some of the friendly user directed issued 1500 invitation code to collect the typical users and business front-line staff advice, the current concept of internal testing has been completed.　　Soon after the official release of the commercial version of the contact. Communication industry network from within the Unicom to understand that the current "Wo-link" mainly entangled in two: first, to do this business, because from the high-level strategy, Unicom has always said to be committed to do "pipeline", the business will be more leveraging on partners; second, how to position, is to make a convergence of a variety of business integration platform or to make a similar letter to a single product. If you are targeting a simple instant messaging tool, then in the current IM market, QQ, MSN, flying letter has occupied a considerable market share, forming a relatively fixed trapezoidal square, leaving the market capacity of Unicom is very limited, but also want to snatch market share from rivals, Unicom must take out the full killer copper, such as flying a letter " Forever Online ", mobile and PC interoperability.　　If only imitate the letter function, "wo contact" will be difficult to match has been achieved across the operator's letter. As for China Unicom's "Wo link" before the integration of the microblogging function, telecom expert Zhigang said that operators to do a good job microblogging, need to develop their own can be onlookers "performer" resources, "whether it is their own customer service quality evaluation, business complaint recommendations or marketing services optimization, etc. are also people like to watch the place. "In the profit model, there are insiders said that China Unicom should use a sound billing platform, with the existing various types of business promotion combined." Specifically, one is the use of integrated platform through experience marketing, Word-of-mouth marketing methods to promote new data services. On the platform to achieve a point of access, user-friendly, but also to solve the data business promotion channel problems. Second, the development of E-commerce, build users and enterprises, enterprises and enterprises direct platform. Telecom operators have a convenient and excellent charging channels, there is sufficient to pay customers. SNS in the user group can realize the transfer of real social relations, each user is a real person, mobile phone number is the only identity card. ”