China Webmaster Station CEO Yau Jianjun: How to seize the webmaster "long Tail"

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

"Sohu It News" May 14, the fourth annual Baidu Alliance summit held in Sanya, Hainan. From domestic and foreign well-known websites, popular software, research institutions and VC more than 200 Internet industry elite to discuss the Internet, Sohu it for this alliance summit cooperation and live media.

The following is the Chinese Webmaster Station CEO Yau Jianjun speech Record:

Everyone Baidu's partners and friends Good afternoon! Before is our internet Big Lao Tze to speak, I this time the pressure is quite big, this topic actually also quite big, I first said why wants to share this topic, our website is starts from 01 to establish, has been serving in the Chinese personal website, has been doing now 7 years , in fact, 7 in China Internet development deeds are also relatively long, I saw some unnecessary things, so I still want to share these with you.

We say catch this long tail, I still want to say that we are not worth to catch this long tail, personal site in the end there are many users of the amount of coverage, in 09, 1 more than a report, China has about 2.87 million of the site, which I analyzed it, in 08, the Ministry of Statistics in March issued a number, In March 08, China has 1.8 million to do the record, that is, the release of this number is very reliable how I calculate the personal site is about 1.3 million, Eric in 06 released a data, 06 is called a host Domain name report, which has mentioned that 06 is 840,000 sites inside 60% is the enterprise website, basically I am such cent, the entire Chinese internet is basically a personal site plus corporate site, I said that the corporate site may be to put a face, such companies have a lot of websites, coupled with our statistics, the final figure in China now has about 1.3 million of personal websites, How many of these sites does he have the least amount of access to? I also made an analysis, every day about 6 billion PV, this 6 billion how to come? We are now the latest data, this site statistical access to 2.5 billion of PV, this platform has 140 sites registered, these data through our analysis, The entire group of personal sites add up to at least 6 billion PV, in fact, has covered all 300 million netizens, and all walks of life website.

Internet users so much of our own this March on the site of the personal webmaster did a survey, each month these stationmaster makes the website to be able to be bigger than 1000 yuan only 24%, basically does not have the income this accounted for 60%, basically 60% is does not have the income, we did a survey, the union income accounted for their total income proportion, The figure is that coalition revenue accounts for about 40% of their total income, and we've been doing it for years, by the way, the main source of revenue for our personal website.

2001 ago, mainly by foreign advertising alliances, 1998 to 2000 should be said that the internet boom, a lot of American companies they are collecting money at that time as long as you have the flow can make money, especially in China to do the site are making dollars, I heard a gentleman said how to earn 10 million from the network, And through that time, we made US dollars, I began to surf the internet in 2000, I started the internet is to do a personal homepage, that time a lot of people are doing their own homepage, I remember that time many have taught people to do web site to make money, there is a website said such a word, as long as your site has access to the volume, 10,000 bucks a month, and I just graduated and didn't stay at home. One months to earn 10,000 dollars much good, so was this sentence fooled in, do it now, do nine years, in fact, to the 2000 bubble broke, can receive money also received almost, by that time, I remember that time NetEase stock fell to 1 dollars. From 2001 to 2002, the income from personal websites was very low, because the foreign website does not collect the money, the foreign also does not collect the money, only very few people do this alliance, by 2003 SP will live, actually experienced those years to know, does the personal website basically relies on the SP Union income. In fact, I think that the meaning of China, should be the SP saved our Chinese Internet, or China Mobile to revive the Chinese Internet, if there is no SP out, should be a lot of Web site will be early failure to adhere to today, SP fire up after I remember 03 NetEase shares began to soar, By March 2004 on the Nasdaq listing, that time I found all these portals, what Sina netease their financial statements on two parts of the composition, the first is advertising and how sp,sp how to generate income? Most of them are through alliances.

In fact, I think the development of these companies we can see the figure of the long station, these Chinese Internet development is actually a bumpy development of personal web site, 04 in September, China Mobile on the SP activities, from 2005 to now, basically all the personal site, are based on the brand, Income through branding alliances.

Webmaster Select the standards of the alliance we also by the way to do some research, basically from the credibility of more than the settlement system, money hurriedly to me, and then to the brand, why say honesty? This is also very important, we investigate the alliance owed money, and then the alliance ran away, there is this experience stationmaster to reach 30%, of course, the Alliance run a problem , webmaster Cheating is another problem, of course, this is their own said I have cheated ask have a backup? He said there was. Personal sites have this feature, a large number of individual, such a situation we can only from the platform to seize, such a large amount of the site, there are most of the Web site visits are not small, but also involved in various industries, involving various industries must be able to digest all types of traffic, your platform must be able to digest these flows, For example, Dangdang as such a website, he can only sell books, it can only be done according to the relevant website to digest the flow of these sites, but also like cheating, personal sites like cheating, this emphasis on the discrimination measures.

Seize the long tail of personal web site can only rely on the model of the Alliance, I have to say that the characteristics of the big brand, first of all have their own products, not just an ad body, advertising sometimes this year to vote the money will not be voted next year, the final collapse, there are many such alliances. And one is the flow maximization, then can provide more value-added services to the Internet, to the statistics of the Federation of Baidu, there are major league serious these I think are able to further enhance the personal site, there is integrity, these big brand integrity is not a problem, in fact, these things, Baidu Alliance has been, Originally did not want to do this horse fart, but Baidu Alliance did very good, this must be admitted, and the concept of Baidu Alliance also let me very appreciate to let the partners stronger, I used to contact a lot of contacts in various departments of the Alliance, their philosophy we basically how their own stronger, this think Baidu do a very high list of point, I also see Baidu now data show that there are 300,000 of partners, of course, there is not all the Web site's partners, we turned 300,000 to 600,000 or very likely, this is a great gospel for personal sites, I also hope that our Chinese webmaster station in the industry this special position, Can with Baidu in the next there are more opportunities for cooperation. Thank you!