China will account for 78% of the global 4K TV market this year

Tencent Science and Technology Mowgli March 6 compiled "Fortune" web site Wednesday, said that China is currently in the global 4K television market in a leading position, is expected this year will occupy the market share of 78%. The following is a summary of the article: Not long ago, statistics published by market research firm TrendForce showed that shipments and sales of television sets continued to remain sluggish. In January this year, Global television shipments totaled 65.07 million units, down 12% from last month. But the television industry also has a bright spot, with the next generation of display technology 4K TVs are expected to flourish in 2014. But it is not America that is leading the market, it is China. Another market research firm, NPD DisplaySearch, estimates that China accounted for 87% of the global 4K TV market in 2013, and that it will still be as high as 78%, although its share will decline this year. While 4K TVs are growing in other markets around the world, growth in the Chinese market dwarfs any market, Paul Guegnen Paul Gagnon, director of Global Television industry research, NPD DisplaySearch. Most markets will grow at double-digit percentages this year. Gagnon pointed out that the main driving force for the rapid development of 4K TV in China is the rapid growth of China's consumption level. He said there are currently two types of TV buyers in the Chinese market. One is consumers who may not have televisions in rural areas, and the other is affluent urban families that want two flat-screen TVs. Compared with the United States, Chinese urban households are now changing their televisions more quickly. In the U.S. market, the impact of high prices of products, 4G TV is still in the beginning stage. But in the Chinese market, the 4K television market has basically become the mass market. Choy Esparin Joel Espelien, a senior analyst at the Diffusion Group, a market research firm, said there were several reasons for China's 4K TV market to flourish. First, the Chinese video market is very young, so the base is low. The U.S. and Western European markets are already very mature, so consumers will only buy new TVs when they change. Chinese TV makers have noticed this. In the past, the latest and most advanced televisions could be pushed into developed markets such as North America and western Europe. But these days, Chinese television makers, including Tcl and Hisense, have been happy to rein in the Chinese market. Jonathan Frank, vice president of Hisense American marketing, said the Chinese market is critical to the sale of 4G TVs around the world Jonathan Frank. The adoption rate and growth rate of 4K TV sets in China are the world's highest. China has more 4K content, which has boosted the growth in sales of 4K TVs. Mr Frank said China would always be a major part of the Hisense Strategy, followed by the US. This also means that Chinese manufacturers may push the price of expensive technology down, allowing the latter to accelerate in the developedThe national market makes it mainstream. Frank stressed that Hisense has been based on the available technology. If 4K technology is still relatively new technology, Hisense will not be involved in the competition of 4K TV. Currently in the U.S. market, 4K TVs are priced at three to four times times the price of conventional high-definition televisions. But in the Chinese market, 4K TVs are only about 30% more expensive than regular high-definition TVs. The cost of making 4K TVs is not four times times higher than regular high-definition televisions, Gagnon said. So the ability to make 4K TVs cheaper has long been there. What we're seeing now is that top brands have more functionality, but high prices usually mean more profits for manufacturers. Analysts Esparin that nothing could stop the price of 4K TVs from falling. 4K TVs only use the next generation chipset and the latest display, so once Chinese manufacturers can produce 4K TVs, the price of products will certainly fall. 4K TVs will still be a high-priced product, but China's 4K TVs will push the price of 4K TVs down. The 4K TV will help Hisense gain a foothold in the US market, but it is unclear whether the Chinese brand has been as successful as Samsung Electronics and LG Electronics in the past decade. Esparin said the Chinese market is too fragmented. Even China's most powerful consumer electronics brand Lenovo Group, in the television market is also unknown. In view of this, the biggest brands are not immediately in the United States market competition. There are still some obstacles to the popularization of 4K TV sets. 4K technology requires high-resolution content. Without content, most consumers cannot see the benefits of 4K TVs. To make things worse, inexpensive 4K TVs may not be able to play the full HD 1080p content very well, perhaps even worse than the current TV. This is not a selling point for ordinary consumers. Noun Explanation: 4K means the horizontal resolution of the display device is approximately 4000 pixels. At the 2012 International Consumer Electronics Show (CES), some manufacturers used the word 4K for their high-definition display equipment, but at the 2013 CES show, more manufacturers began using the term Super HD resolution (UHD) to replace the word 4K. Ultra-HD resolution the English text is the Ultra high definition, abbreviated as UHD or ULTRAHD, is the terminology defined by the International Communication Union (ITU). The physical resolution of the 4K TV is up to 3840*2160, 4 times times that of Full HD (fhd.1920*1080), and 9 times times the HD (hd.1280*720).