China will develop mobile reading industry standards

Our country will develop the mobile reading industry standard or 3G value-added service the biggest bright spot with the development of mobile Internet application service and the deepening of users ' use behavior, the prospect of mobile reading is unanimously recognized by the industry. But it also faces a lot of problems, especially the copyright, model and so on more prominent, the establishment of standards so much attention to the special writing Deng Zhongyuan China Mobile reading industry will attract more standardized development, in 21st, "2010 China Mobile Reading Industry Forum", Ministry of Science and Technology Department of the deputy director Zhou revealed, Ministry of Science and Technology department will further play the role of industry authorities, and actively promote the "mobile reading industry" related to the formulation of standards. Zhou said that with the advancement of Technology and the rapid development of Mobile information technology, the mobile reading industry is now entering a very good period of development.　　In the future, mobile communication, Internet, mobile TV, mobile payment and mobile reading industry will become the new growth point of mobile communication technology.　　Mobile reading has a wide prospect and is the easiest to break through 3G value-added services as an innovative reading service, mobile reading has a deep ability to excavate the Red Sea market of traditional reading service, and has the innovative ability to expand the blue sea market outside the traditional reading service market. The traditional reading users in the use of newspapers and periodicals, books and other reading products and services in the process, will be exposed to a limited number of readers, the selection of books complex time-consuming consumption and so on. Mobile reading service relies on the large capacity of electronic products, powerful search function, combined with the advantages of direct connection to a large database, can provide users with a comprehensive reading products, convenient search function, and even according to customer's habit to provide reading product recommendations, in providing better service, but also gradually expand the reading of customer demand,　　Increase customer consumption, so as to effectively expand the existing reading market. Some traditional reading users, although there is a strong reading needs, but limited by busy work and other factors, resulting in no time to buy reading products.　　The mobile reading service relies on the reading terminal that can be carried at any time and the data Communication service that can download and buy the reading product at any time, can solve the biggest bottleneck that this part customer turns into actual consumer customer, thus completes the development of the blue Sea market of reading service. In addition, mobile reading is the most easy to form a breakthrough 3G value-added services, for operators significant. First, the market of reading products and services is huge, and user demand has been developed more deeply, and the market education cost is low. From China Mobile mobile phone reported the scale of development, as well as other reading services are quickly accepted by users, can see the development of the mobile reading market, which is actually a transfer of the traditional reading users, this part of the user's reading demand is directly existing, do not need operators to dig, as long as the operator to find a relatively reasonable service model　　, it's easy to get the user's approval. Second, the key to the success of the mode–compatible model of NTT is to effectively fulfill the needs of the specific user groups, thus gradually form the influence of Word-of-mouth and then develop DoCoMo. and AsiaMazon Kindle's biggest advantage over other competitors is its terminal's ability to provide timely, online data connectivity to meet users ' online needs.　　This is also the official telecommunications operator's largest resource. Mobile reading will face four difficulties in the mobile reading industry The potential market is huge, but it also faces many development challenges: first, the domestic market Shanzhai mobile reading terminals and the proliferation of pirated resources, users can easily access to the Internet to obtain the necessary pirated resources, and the use of Shanzhai terminals to meet their own mobile reading needs free of charge, Thus there will be no consumer demand for mobile reading. The solution is to provide more press content in the near future, to provide content resources that are difficult to find on the Internet, and in the long run, it is mainly to establish the copyright management mechanism, to form the control power of industrial chain synergy, and to detect and combat piracy through effective copyright tracking.　　In the mobile reading terminal, it is necessary to achieve the goal of attracting users through their own differentiated functions and richer and unique resources. Second, the mobile reading industry's user consumption points include terminals, content and network three main parts, this makes the development of the whole industry need consumer electronics manufacturer, content provider, telecom operator and so on many links of participation impetus, but also because of the different link to the industry chain dominate competition to cause the market development chaos possibility.　　In fact, the development of the whole industry needs the organic cooperation of the upstream and downstream of the industrial chain to complete, which requires the manufacturers of all links to reach agreement on the construction of Service mode, resource utilization and benefit distribution, and work together to promote the development of the whole industry. Third, the unification of industrial standards, including the Ministry of Industry and the State administration has also found that the industrial standards are not uniform may or have caused the industrial development barriers.　　This one of the most important or because the manufacturers or service providers to provide different standards of services, and affect the user's trust in the entire industry. Four, mobile reading industry itself production content resources capacity building, similar to the color ring can eventually become a music distribution channel, mobile reading service can become a text content resources of high value distribution channels.　　In turn, the mobile reading service channel has the exclusive content resources, is the entire industry development mature key sign. The grasp of user needs is the key to the development of the mobile reading industry to meet the user's news, business, entertainment and other reading needs, books to meet the user's knowledge to obtain reading needs, reading the market itself, the subdivision of the characteristics, decided that mobile reading also need to target different user needs,　　The fine granularity of the market segmentation to the largest targeted to meet the needs of different types of users, so as to build a stronger user appeal.　　Similarly, different types of reading requirements and related content resources of the layout difference also determines the service provider in the charging mode needs to take a variety of ways, such as the monthly content resource model, press the frequency of the charging mode, according to the download content charging mode. In short, the effective grasp of user demand is the key to the continuous development of mobile reading market, the need to grasp the needs of productionAll links in the chain of cooperation, the need for a variety of types of resources, more needs to be tailored to the needs of different users to design a reasonable service model.