China will support various ownership cultural enterprises to explore international market

BEIJING, February 10 Xinhua China 10 departments recently issued the "guiding opinion", put forward to cultivate a group of international cultural Market competition, encourage, support and guide all kinds of ownership of cultural enterprises to explore the international market.　　"Guidance opinions" and from the increase in financial support, the implementation of preferential tax policies, providing financial support and other 11 aspects of the security measures proposed.　　According to the Ministry of Commerce website News, recently, the Ministry of Commerce, the propaganda department, the Ministry of Culture, the People's Bank, the general administration of taxation, the State administration of Broadcasting, the Department of Press and publication, foreign Exchange Bureau and other 10 departments issued the "on further promotion of national cultural export key enterprises and key　　The introduction of "guidance opinion" is in order to carry out deeply the 17 of the party and the Central Committee of the State Council on the Promotion of cultural trade Development of a series of instructions, strengthen and improve cultural export work, enhance the international competitiveness of cultural exporters, and promote more excellent cultural products and services to the international market. The guidance notes that the current economic globalization in depth, the international cultural market has become the cultural competition and exchange of important channels, to promote the national cultural soft power of an important platform. With the increasing of China's comprehensive national strength and the development of cultural industry, cultural exports have developed rapidly in recent years, and more and more cultural enterprises have entered the international cultural market, the trade deficit of cultural products and services has been reversed and the influence of Chinese culture has been expanding. However, as the Chinese cultural industry has just started, there is a certain gap in capital, technology and market compared with western developed countries.　　Further strengthening of cultural export key enterprises and key projects support efforts to promote China's cultural trade to achieve leapfrog development. "Guidance opinion" put forward, we should cultivate a group of international cultural Market competition subject, encourage, support and guide all kinds of ownership cultural enterprises to explore the international market. Cultivate and develop a number of strong export-oriented large-scale cultural enterprises, so that it becomes the leading force of cultural exports. Create an equal market environment and a good policy environment, legal environment, to ensure that qualified non-public culture enterprises to obtain export business qualification, engaged in the national laws and regulations permitted to operate cultural products and services export business, and the state-owned cultural enterprises enjoy the same treatment.　　The guiding opinions put forward the main tasks in four aspects, such as cultivating brand of cultural trade, strengthening the construction of marketing ability, promoting the level of applying modern high technology, and actively developing new and emerging industries. The guidelines define the procedures for the formulation and adjustment of the catalogue of export guidance on cultural products and services and the catalogue of key enterprises and key items of national cultural exports, require key enterprises and key projects to bear the timely completion of cultural import and export of enterprises, and from the increase in financial support, the implementation of preferential tax policies, provide financial support,　　We should improve the level of export facilitation, strengthen the construction of international marketing network, establish and perfect cultural trade intermediary organizations, support enterprises to invest abroad, support technological innovation, strengthen information platform construction, establish recognition and reward mechanism, strengthen organizational leadership, and put forward some safeguard measures in 11 aspects. 2007, the Ministry of Commerce together with the relevant departments to develop a "cultural products and services export Guidance catalogue", selected and issued the "National Cultural Export Key Enterprises directory" and "National cultural export key items catalogue." November 2009 issued the "2009-2010 National cultural export key enterprises and key items catalogue" A total of 211 national cultural export key enterprises, cultural export key items 225. In terms of market development and technological innovation, various departments and regions have supported the creation of the conditions for key enterprises and key projects of national cultural export, which has promoted the export of Chinese culture and expanded the international influence of Chinese culture.