China wine net launches "Drink Now" project

Absrtact: July 24 news, liquor electric business platform in its 2014 supplier meeting announced the upcoming launch of the project: that is, through the store set up refrigerated wine cabinets, the use of cold chain distribution, rapid delivery of the way to ensure that consumers in the wine is the most appropriate drink

July 24 News, liquor electric business Platform "China Wine Network" in its "2014 supplier Conference" announced the upcoming "Drink immediately" project: that is, through the store set refrigerated wine cabinets, the use of cold chain distribution, rapid delivery of the way to ensure that consumers in the wine is the most suitable to drink the temperature, you can drink directly.

China wine net launches "Drink Now" project

Wanghao, vice president of China Wine Network, pointed out that wine drinking temperature on the bouquet and taste of the impact of a large, too low temperature, fragrance is locked in the wine can not be released, too high temperature not only the alcohol will be too heavy, may also produce improper aroma combination, so need to grasp a suitable temperature. In the wine network "immediately drink" project is to solve the wine delivery temperature problems, such as champagne the best temperature is 7 degrees, when delivery also to ensure that 7 degrees.

Wanghao said that the future of the network of 3,000 stores will be equipped with professional refrigerated wine cabinets and can provide cold chain transport vehicles to ensure that consumers can get the best wine, and do not need to "sober", directly can drink immediately. A refrigerated wine cabinet can be put into 200-300 wines at a time.

At the same time, "drink immediately" cold chain system in addition to the use of the wine network itself, or a full channel of open platform, open to other liquor-type electric platform and line wine chain stores use.

At the supplier meeting, China Wine Network Chairman Rai Jingyu also introduced the current development of the wine network: As of July 2014, the wine line under the "Wine chain" has more than 100, mainly distributed in Beijing, Tianjin, Shijiazhuang, Shanghai, Nanjing and so on, Chengdu region has with Sichuan 1919 to reach strategic cooperation, With 1919 ground stores in Synergy, 19-minute delivery has been achieved.

According to the target of the wine net, it is expected to set up 2000 stores in the National city in 2015, to achieve annual sales of 5 billion yuan, 2016 years later, the same mode of operation to enter the country, to achieve in 2017 to open 3,000 stores, the annual sales of 10 billion target. Procurement scale, 2014 years in the procurement of wine network will reach 1.5 billion, to 2015 will reach 4 billion.

On the network platform, the wine network at present in the days of the cat, Jingdong, a shop, Gome online, suning easy to buy and other nine major platforms opened the flagship store, and with Baidu, 360, the United States, the public comments, only the goods will become important cooperation.