China Yee Kang data release: Haier refrigerator share first, continue to lead

Just as Apple has redefined the global handset industry with innovative products, the current refrigerator industry is also under the leadership of innovative products ushered in a new trend, and Haier will rely on the user's demand for accurate grasp and leading innovative market high-end trend leader. According to the latest Sino-hong data, Haier refrigerator to nearly 30% of the share of retail sales continue to lead the industry, this data almost with the 第二、三、四名 share of the sum; from the product type, Haier in the open door, three doors, and many other high-end refrigerators in the field of market share are ranked first in the industry, ahead of other brands. This means that, as the global refrigerator market "five consecutive championships", Haier has occupied the refrigerator market high-end changes in the commanding heights. Target demand leading the industry into the 3.0 era of the leading market performance reflects Haier in the grasp and meet the needs of the user's extraordinary strength. At present, with the user's demand for refrigerators more personalized, quality, traditional refrigerators easy frosting, poor freshness, chuanwei serious problems seriously affect the user experience. To this end, Haier will user demand and world-class professional resources to combine innovative research and development of 3D stereo surround wind technology for users to create a new and healthy lifestyle, by users generally welcome. At present, Haier has used the technology in two doors, three doors, open door, six-door, such as a full range of refrigerator products, to meet the different consumers of high-quality life without Frost pursuit. These products not only define the five standards of frost-free refrigerators, but also set off a global trend of no frost, leading the global refrigerator into the "No Frost 3.0 times." Due to the full range of users to meet the high quality of the refrigerator experience, Haier frost-free refrigerator is going into more and more families, the relevant statistics show that there are currently 60% consumers preferred Haier frost-free refrigerator. Recently, Haier Refrigerator is issued "365 Days with Frost unconditional return" commitment, through the entire process to create a user perfect experience leading the refrigerator industry into the era of quality experience. Innovative experience Haier refrigerator definition of high-end new standards in the Internet age, technological innovation in the promotion of product innovation at the same time the people's way of life has undergone profound changes. With the increasingly high-end consumer demand, the quality of the situation, product experience to replace the function of price factors in the process of consumer purchase plays an increasingly important role. In order to bring users a better quality of use experience, Haier refrigerator through innovation pioneered 626L to open the fridge, not only led the industry intelligent no frost trend, but also defined the new high-end refrigerator standards. It is reported that the 626L volume of the product fully meet the consumer increasingly diverse frozen, refrigeration requirements, and intelligent dual-temperature dual-control, classification storage and low temperature deodorization design is better for the user to provide nutrition and fresh life solutions, once listed on the market to become the "star products." At the same time, the refrigerator door body inlaid with a LCD screen, only need to gently slide to control the temperature inside the refrigerator, "smart" full, so that users enjoy the real intelligent life experience. Industry experts say that in the era of internet economy, the focus of enterprise competition has long since changed from pure product competition to user valueAnd the user experience of competition. Who can quickly grasp the needs of users, and innovative products to meet this demand, who will be in the fierce competition in the market to win. Haier's popularity among global users and its leading market performance have become a powerful proof of this assertion. According to the latest Euromonitor data show: Haier refrigerator to 14.8% of the global market share, the fifth consecutive world first.