China's e-commerce seven years the empire ruled

Zhang Xiaobin

"I have a dream that e-commerce will become dirt and waste." At the 2005 China E-Commerce Conference, Sun Tongyu, then general manager of Taobao, once said something like this. According to his explanation, e-commerce was still in its prime at that time. Whether it is the capital city of Beijing or the fashionable Shanghai, and even the reform frontier, Shenzhen, Guangzhou and the electricity supplier have just begun.

Today's e-commerce, not only "soil get rid of children slag", but also has become a street living consumption style. Apparel, electronics, books, electronics, department stores, cosmetic, food, etc. Almost all categories have been "Internet." Even more frightening is that because of the popularization of smartphones and the construction of logistics, electricity suppliers are constantly breaking the restricted area, covering everything from daily utilities to taxi registration.

Seven years the empire ruled

Seven or eight years ago, the size of China's e-commerce users but also tens of millions. Today, the scale of electricity supplier sellers alone has reached more than 800 million, the scale of users is as high as several hundred million, and the annual trading volume has reached nearly 2 trillion. Even if it is placed on the entire social consumer goods plate, its weight is gradually Nearly 10 percentage points.

E-commerce format, but also from the initial single foreign trade, have gradually developed B2B, C2C, B2C, B2B2C, C2B and other increasingly rich and diverse forms, from consumption to production, online from the Internet to offline O2O online, more and more Deep penetration into the corner of life and production.

Accompanying with the development of e-commerce, it is the ever-changing power of e-commerce rivers and lakes.

Initially, in the electricity supplier wasteland, just eBay eBay and Alibaba (Rolling Info) Taobao's battleground. Compared to Alibaba now attacking in various fields, can not wait to buy the "half Internet" Dynasty Empire posture, then Alibaba Taobao development once facing eBay chase, hang on the line, eBay contact was the most mainstream Taobao portal platform to block, forcing it to popularize the pop-up window with a small site, escape the sidewalks.

According to what eBay said at the time, "the war on the Internet auction market ended in 18 months."

Eventually, Taobao eventually won the free-to-charge war and became the overlord of the C2C auction market after 2006. Until now, although eBay can not be extinct in China, its market share is only 1%, while Taobao Up to 98% or more.

C2C was once considered the mainstream of e-commerce, but then the development of e-commerce has repeatedly broken through people's imagination.

Ironically, for Taobao and even Alibaba, although the war won, and even dominate the world, but eventually still need to solve the problem of platform and flow cash, Taobao Mall is the later Lynx began to nurture, which makes Ali " Charges "have the possibility.

Ma slightly wheezy breathing, and soon face a new war, this time, the opponent from a foreign giant into a local counterparts.

Tencent (122.9, -0.60, -0.49%, real-time market) and Baidu (191.17,4.26,2.28%), have once entered the e-commerce market, the giant began to gradually create their own independent ecosystem, and for the first time to "shield" approach Royal enemy in the country outside.

The giants of the war, the work of Ma and win again, Alibaba has almost become synonymous with electricity. In the field of e-commerce, Alibaba set a benchmark in credit, transaction and payment. From the initial B2B, C2C, B2B2C and other diversified business models were proliferated, and the imperial prototype was first formed.

E-commerce was born

But the giants at the same time pitched battle, but often overlooked the sudden emergence of the sudden emergence of power.

Starting in Zhongguancun Jingdong, in the years after "SARS", in the face of soaring Suning, Gome, Paradise, Dazhong and other offline channels, resolutely went all out into the online market, One after another off their stores offline. In the meantime, the most far-reaching one is that Jingdong, stubbornly starting its own logistics despite the losses and the burning of money at the time, has once and again made it one of the standard service providers for e-commerce.

Different from C2C ​​platform model, Jingdong and other independent B2C platform, after the escalation of e-commerce consumer concept, more and more consumers are beginning to pour "genuine" concept, so as to form a differentiated advantage with Taobao.

The rise of Jingdong also marks the sudden emergence of vertical e-commerce. After 2009, in addition to Jingdong, including Dangdang, Vanke, wheat bags, the only product will be (198.61,5.71,2.96%), Amazon (358.66,6.21,1.76 %) (Excellent), the United States and excellent products (27.19, -0.22, -0.80%) are constantly rising. Independent B2C, buy, sale, flash buying more and more forms of electricity providers began to emerge.

Overall, the electricity supplier forces are still in a "multi-level" pattern. Through years of accumulation, Alibaba increasingly builds a rich electricity supplier ecosystem and occupies more than 80% of the trading volume in China's electricity supplier market. However, due to the monopoly saturation in the market, Making merchants marketing, transaction costs have gone up, "Amoy" voice sounded from time to time, Tencent and Baidu, although in the electricity business battle defeat, but Jingdong has picked up the next great, "the market needs more choices."

In the capital market, after nearly 10 years of nurturing and breeding, the electricity supplier has finally concluded the "fruit of midsummer."

Since the resumption of trading in the capital stock market last year, the most brilliant performance has been made in e-commerce stocks. Jingdong, Vipshop, Jumeirah, Dangdang and other stocks have jumped to the forefront of the market. Of Jingdong, has become the second largest after only in Baidu shares, and was questioned in 2012, "bloody market," the only product will be just two years, the stock rose to the original hundred times.

A few years ago, the hottest in the industry, the market changes around even the fate of e-commerce companies, is the portal, games and search concepts; now time flies, e-commerce in power, veteran Internet companies seem to be tomorrow, Compared with the Internet companies that originally landed in the United States, they all chose privatization in recent years.

But the insane e-commerce has just begun, with the launch of Alibaba, the entire capital market, will usher in a biggest carnival. At present, Ali's own valuation has reached more than 130 billion U.S. dollars. In the capital market, investment banks have even raised their highs to the level of 2,500 U.S. dollars. More importantly, Ali has become "the most profitable Internet company in China."

Despite the endless play in the capital markets, mergers and acquisitions, IPO staged, but also to make the most enviable e-commerce industry, but one can not be ignored is that the current e-commerce industry, in addition to Alibaba nearly two years into the harvest period , Continuing, large-scale profitability, other e-commerce companies, the basic are still on the verge of losing money.

In fact today, counterfeit goods, price war, fake transactions and other old problems are still the shadow of the electricity supplier lingering, from time to time people criticize. More need to be alert is that the high valuation is actually just a feast of capital, after the listing, the venture capital to leave, leaving the e-commerce industry will not be feather?