China's first mobile data management platform TalkingData Mobile DMP released

TopData, the leading provider of mobile big data services in China, announced the official release of its heavyweight data product TalkingData Mobile DMP 1.0. Mobile DMP (Mobile Data Management Platform) This product is a platform for targeting the mobile Internet population and the interest of the query platform. The platform is positioned to help customers quickly gain the audience recognition, interest portrait, user groups, precision marketing and other capabilities. So far, TalkingData Mobile DMP should be the first mobile data management platform in China.

Cui Xiaobo, CEO of TalkingData, said: "DMP is not a new concept for the advertising industry, but DMP for the advertising industry uses websites, emails, search data and even offline surveys as sources of data , To a large extent difficult to achieve "precise" user base positioning, and the use of a single model only for advertising there, and TalkingData DMP device dimensions through multi-screen data integration and in-depth tag processing Data service platform, making DMP use of the scene will not be limited to advertising. "

TalkingData Mobile DMP's data sources include user activity directly from mobile devices, as well as compound data sources from various data partners of TalkingData. TalkingData integrates hundreds of millions of users' behaviors, interests and hobbies on independent mobile devices with composite data from various industries to make the data more accurate and rich. In addition to providing accurate audience targeting for mobile advertising, the Company is currently providing fundamental data support to the financial industry in areas such as product optimization, precision marketing and risk control.

In view of this, many major domestic financial institutions, such as Ping An, China Merchants Bank and China CITIC Bank, have partnered with TalkingData to launch specific cooperation in areas such as mobile data analysis, data management and customer risk management. Mr. Wu Shixiong, the former chairman of Ping An Financial Technology and now the chairman of Ping An Insurance, said: "The traditional financial industry risk control process is more tedious and the certification period is longer. And the user portrait capability provided by DMP based on mobile data just can conveniently solve the traditional problems On the one hand, end-users can get a more convenient and faster financial service experience; on the other hand, financial enterprises can save a lot of manpower and material resources and greatly improve their efficiency. "

Mr. Wu Minghui, founder and CTO of China's leading Internet advertising monitoring platform for second-hand systems, said: "Nowadays, the advertising industry is developing rapidly, and the iteration of DSP platform, RTB system and technology update products are very rapid, which shows that the demand has changed and advertisers are more concerned Targeted advertising, pay more attention to precision marketing.Mobile advertising has a natural advantage in precision marketing, smart devices and audiences are the corresponding, select the correct target group release effect naturally better.In this regard, you need to have data management Platform to help advertisers find the target audience.TalkingData Mobile DMP release, make up the missing part of the current precision marketing process, because there is no data support, can not find the precise audience, DSP Ye Hao, RTB system worth mentioning, have Less than complete play. "

As the third-party mobile data platform in China, TalkingData hopes that with the launch of this new product, data can be opened up and flowed across the entire industry so that customers can discover the tremendous value embedded in mobile big data.