China's online game market, host games or into a high-speed growth point

Microsoft China announced that it will hold an Xbox One press conference on July 30 to promote the launch in September. After June 30, the Bank of China, the Microsoft Xbox one, won the national 3C certification, and released the new regulations of the State Council early this year, from the technical point of view to abolish the "June 2000" on the implementation of special governance views of the video game business premises notice "( Commonly known as game console ban) to solve the final problem. Shanghai Free Trade Zone has attracted more enterprises to enter, the well-known Chinese Internet operator BesTV and Microsoft jointly set up a joint venture, which shows the next generation of aircraft officially entered the Chinese market, while allowing the layout to be accelerated .

China's online game market growth stabilized host game or into a high-speed growth point

According to the relevant information display, we can see that the global gaming market is 704 billion US dollars, equivalent to 426.53 billion yuan, of which 83.17 billion yuan in the Chinese market, accounting for 19.5% of the market. Meanwhile, it is estimated that the global game market will reach 86.1 billion U.S. dollars in 2016, and the total number of game players worldwide will also grow from 1.21 billion in 2013 to 1.55 billion in 2016. The game market to create the above figures, the Chinese game market is mainly used to travel, page games and hand-travel composition, the host game almost no. In foreign markets, the share of the host game market to create a large proportion. Taking the US $ 11.8 billion game market in 2013 as an example, P2P games accounted for 2.8 billion, of which 30% of the players chose the host platform.

Throughout the current trend of online game development, end games, page games, mobile games, console games and other platforms in the field of independent development of the game has been for several years or even decades, has entered a stable growth period, there will be no rapid growth in the short term . In addition, as technology continues to evolve and evolve, the gap between the quality of PC-based games and motherboard requirements for gaming has diminished, making cross-platform collaboration possible.

Since 2010, the online games market has started to slow down. According to data from China Internet Network Information Center (CNNIC), the growth rate has hit a new record low in recent years. Since the beginning of 2010, the number of online game users in China was still growing slowly due to the internal factors in the game industry. This feature was particularly evident in 2012. The reason, on the one hand, is due to the serious homogenization of game products in recent years, the game company plagiarized into the wind, resulting in the user is not satisfied with the new tour; the other hand is due to the majority of online game manufacturers "pull" range is still limited to the existing Players groups, rather than trying to open up new real players, making the entire player base can not be rapidly improved.

Microsoft Sony to speed up the layout of the Chinese market snails and other manufacturers to actively cooperate

At the same time, in terms of the product composition of the game market, unlike the game markets in other regions, the market share of the host computer in China is hardly seen in the annual game market data analysis report. With the promulgation of the national policy, major host manufacturers enter China. For example, Microsoft's Xbox One through the national 3C certification, but also indicates that the host manufacturer to speed up the pace of preemption in China's console market. Today, Microsoft Xbox and Sony PS4 official also announced that it will be unveiled 2014 ChinaJoy game show. As the undertaking of the two major game consoles for the first time in China's official debut, but also China's largest game show, the twelfth ChinaJoy game show will host a host boom, the major game makers and Microsoft and Sony Interaction will also be the focus of the industry and players.

It can be said that in the context of the domestic PC-based online games slowdown and the lifting of the host market, seeking cross-platform cooperation in game products is also the game companies must make the choice and change. Just earlier in the Tenth China International Animation and Animation Fair, Microsoft announced that with many domestic enterprises set up a "family game industry alliance" to speed up the industrial layout. At the same time in the game products, Microsoft is also actively seeking cooperation with a number of domestic game manufacturers, of which there is a well-known game developer Suzhou snail and its earlier exposure of independent research and development of new tours: 3D martial arts MOBA new tour " Nine Yang magic. " On April 21 this year, Microsoft visited Snail's headquarters in Suzhou and sought to cooperate with snail companies, which have decades of R & D experience and talent accumulation, to welcome the newly banned domestic game console market for a win-win situation.

Different from the previous game console, the next generation of home console XboxOne game console hardware, or in a unified environment development advantages above, compared to PC-based online games, has more advantages, perhaps a game on the PC side performance General power, but the port to the host may be greatly improved. Many see the opportunity of the host and game developers immediately join the online game ported to the field of gaming career. Since last year's announcement of the opening up of the free trade zone and the ban on game consoles earlier this year, a number of products have been claimed to join the host platform. The latest news is the snail tour mentioned above, "Nine Yang Mi Gong" cooperation with Microsoft Xbox.

It can be said that 2014 is the first year of the host game market in China. Supported by the national policy, host manufacturers are quickening their steps into the Chinese game market. The quality of domestic game products has reached the requirements of the host platform as more than a decade of continuous improvement. In summary, who can grab the first chance, the excellent game products ported to the host platform, and even seek multi-platform development, will be the first to win the Chinese game console market share rights.