China's mobile application distribution market oligarchy fiery competition

According to the recently released 2014 China Mobile App Distribution Market Monitoring Report by EnfoDesk Analysys Intelligence Industrial Database, China's omnichannel mobile application distribution totaled 23.4bn in the first quarter of 2014, representing a sequential increase from the previous quarter 3.5%. Among them, Baidu Department has the strongest comprehensive application and distribution capacity, accounting for 41.5% of the total, ranking first in the market. Tencent's omnichannel distribution increased significantly with a share of 16.6%.

According to Analysys EnfoDesk Analysys think tank analysis: 1 quarter due to the impact of the Spring Festival holiday, the application distribution market in the off-season, even so, the major market participants are still invested a lot of promotional resources, making a slight increase over the previous quarter. In many types of application distribution channels, the application store is still the most important channel. Baidu's "Baidu Mobile Assistant," "91 Assistant," and "Android Market" troika jointly drive to ensure Baidu's leading position in the market. It is noteworthy that Tencent force in the first quarter, pushing the "application of treasure," its common drainage of resources across the board, including applications such as WeChat, QQ and game downloads, all point to the "application treasure", making Tencent distribution Significant growth. In addition, multi-channel synergies also play a crucial role in promoting the ability of manufacturers to distribute comprehensively. Since there are still many users in the Chinese market who download applications through PCs, the PC is still searching for users Resources, the main means, so as the king of the PC search side such as Baidu, which can get a higher distribution, the formation of the mobile terminal plus PC-side multi-screen application distribution capabilities.

In short, because applications are still widely regarded as the main carrier of mobile Internet services, although HTML5-based light application voice is very high, due to the current network environment, user habits and market conditions and other factors, the Nativeapp can not be shaken in the short term Internet manufacturers for application distribution entrance battle intensified. At present, Baidu obvious advantages, but with the force of Tencent in the field, the market there are still variables in the pattern.