China's online video industry leader enterprise group established

Youku potatoes merger program was held in Hong Kong shareholders vote approved by both parties, Youku Tudou Group was officially born.

Earlier, New York time on July 17, 2012, Youku to the SEC filed a registration statement on Form F-4 came into force, the SEC has approved the Youku Toudang merger agreement.

After the merger Youku Tudou Group, will retain Youku, Tudou two brands, continue to firmly dominate the video industry first second place.

Youku Tudou Chairman and CEO Victor Koo said, "In the triple play, multi-screen integration era, the combined Youku Tudou in the face of historic opportunities, combined dreams will work together to provide users with the best quality video Experience services, create more value for customers, create a respected great company. "

Integrated and orderly, non-mutation gradient

Youku potatoes combined adhering to the two principles: The first is co-ordination, the second is the gradient is not a mutation.

Koo Claude explained: "We seek constant, but in the whole process there will be some natural optimization.Arrangement will be adjusted, there are points, scale, specialization is the direction of the principle of cooperation is: the need for large-scale cooperation, Such as media cooperation, technical background, etc .; need to form a differentiated points, such as brand positioning, homemade content, page style.

Youku Tudou senior vice president, chief strategy officer Tudou in the continent, frankly, "We always adhere to the principle of" ancestors funeral affairs ", in terms of employment, we determine the division of labor with competence and matching, and will not consider you from Where the merged company platform will be larger, staff career development will be broader.

Wang Wei will enter Youku Tudou Group's board as a director, and participate in major decisions. He said, "continue to promote the smooth completion of the integration will remain the main work for some time to come .. The merger of Youku Tudou marks a Tudou entered a new phase of development, Tudou unique genes and brands A bigger platform to show. "

Synergy, gold partner

In the Internet industry, economies of scale are king.

"We consider Tudou to be the best in terms of user size, brand influence, revenue size and cash reserves when considering consolidation, and we will further explore the potential of Tudou and enhance our competitiveness, after the merger , Increase investment in Tudou, and strengthen their differences. Tudou loyal users a high proportion of user access time as resources will be further enhanced sharing .Both the best resource sharing, the competitiveness will be substantially increased. "Koo Said.

As the top two video brands in China, Youku Tudou will bring about 80% coverage of the combined video users. With the differentiated audience and content positioning, and the rich content and traffic brought by users, we will bring the most effective customers , The highest cost of marketing mix.

After the merger, Youku Tudou will achieve synergy in film and television procurement, bandwidth server acquisition, background data integration, as well as search library, media library and advertisement delivery system.

Youku Tudou Group President Liu Del believes that "the merits of the combined group are mainly reflected in: First, the synergy of Youku potatoes will effectively reduce the cost of both, so that cost growth below income growth. Synergy effect to achieve faster and profitable road The closer to; the second, the two sides open up the advertising system, advertisers can reduce the two-platform delivery waste, and this can only be achieved in Youku potatoes portfolio; third, the two sides to achieve the best resource sharing, competitiveness Will further enhance the position of the first second will be more consolidated. "

The new era of video industry open

The combination of Youku Tudou twice as much because of its uniqueness of concern: the first two major mergers in the video industry, the merger involving great value; Second, the merger is completed by 100% conversion, the middle does not involve any cash, which is China's Internet mergers and acquisitions in the history of the first case.

For the industry, Youku Tudou Group plays a positive role in guiding the copyright price of the video industry to be rational and promoting the large-scale and healthy and orderly development of the video industry.

Liu Delo said: "As far as content cost is concerned, there has been a marked decline from last year and will continue to be rational. First, the entire industry has passed the bubble period and everyone is more rational in purchasing the copyrights, buying exclusive copyrights Copyright to buy, the exchange of copyright, are driving the price of copyright down; Second, the overall economic situation is not good, under the influence of the environment, the copyright price has not been inflated; third, Youku potato mergers accelerated the return of copyright prices Rational process.In addition, Youku Tudou will continue to uphold the spirit of cooperation and win-win, and upstream and downstream cooperation with colleagues will be more closely.

For users, the two largest companies with the longest history, the strongest technologies and the richest content, after the merger, the all-dimensional coordination on all latitudes will form a huge platform for the flow of technology products, faster and more complete system, A rich and comprehensive content resource base, and expanding brand advantage, to provide users with the best and coolest video experience.

Based on a large user base, diversified content and powerful technology platform, Youku Tudou Group will lead the next generation of online video revolution in China and create a new pattern of China's Internet industry.