ChinaJoy: From the eyes of the mind not to be bothered to change for the flock

"ChinaJoy is a very grand event, compared to similar activities in North America, ChinaJoy more than the number of participants, the number of exhibitors is dumped in North American similar activities a big cut." "ChinaJoy is undoubtedly a good opportunity not seen before, unless the media is not actively reporting."　　"But I'm sure many Western players don't know this annual event." The comments are from Richard Aioshi, an article entitled "ChinaJoy: No Trouble in sight".　　Richard, who was editor-in-chief of the RPG channel at the famous gaming website IGN, is now a very important F2P game columnist mmorpg.com the North American authoritative online gaming portal, and has been focusing on mmogs since the middle of 1990, especially in the global f2p gaming market.　　Why is Richard, a well-known media worker, on the one hand praising ChinaJoy, and not having a negative attitude to his eyes? In the paper, Richard analyzes that there are two main reasons why foreign media rarely disclose information about ChinaJoy: one is the relevance of CHINAJOY/CGBC/CGDC/CGOC lack of reporting. "The Chinese market is completely different from the West, and there are considerable differences in player types and preferences, they can produce a lot of games, but the quality can be very low."　　"Therefore, the Western media think that from this point of view chinajoy/cgbc/cgdc/cgoc is irrelevant, so completely ignore it, is the so-called blind mind not annoying." There is no doubt that most Western players prefer a single game. The player once to the single game's attention lets the Japanese as well as the European and American countries all has suffered the sweetness, obtains the enormous benefit. But with the increasing popularity of the internet and the demand of players to diversify the game, the fans of online games are rapidly internationalized. At the same time, it has brought more huge profit and development space to the merchant and the national economy. Antoine Carre, president and chief executive of the US BugTracker, commented that "the industry has changed better, and many foreign companies are also interested in the online gaming industry, which is an opportunity for every company." "In the wake of the financial turmoil, the traditional power-playing power in the past, under the financial crisis, under the stormy waves, because addicted to the past success model and slow response, failed to catch up with the Internet game in time, the game industry plunged into a slump."　　Western gaming industry is still immersed in the past prosperity and the new things itch intolerable, they identified the development potential of online games, but also suffer from the contradictory mentality of the transformation of the transmission of the chinajoy caused by the so-called exclusion mentality. Today, the introduction of game-type exhibitions, Western players and the media more likely to think of the E3, Tokyo video game show. But the fact is, whether from the growth of the show, or from the overall comprehensive aspects of the exhibition, ChiNajoy are not inferior. and South Korea Gstar from the scale, itself and ChinaJoy quite a gap.　　Although the GDC of the United States is widely regarded by the game developers, but only will, no exhibition, scale can not compare with ChinaJoy. Although ChinaJoy is still not well known in the Western world, it has naturally increased its attention from overseas as it has grown in recent years. In 2007, CHINAJOY/CGBC/CGDC attracted 4832 visitors from overseas, and the number of overseas professional viewers who visited in 2008 soared to 7360, and the 2009 exhibition was attended by overseas professionals. In addition to the increase in overseas audiences in 2009, the media coverage has also been significantly enhanced-including the total number of overseas media of 97 people, including many from Europe and the United States and foreign media. Russian @mail.ru Game Department PR director Dmitri Bourkovski ChinaJoy has a high rating: "This is an exciting meeting, I think this is the world's top network games." "I think three or four years from now, China's online gaming market will become the world's largest online gaming market, and we are happy to CGDC us together," said Steve Gray, the executive producer of Tencent's game. "Cynthia Freese, US login conference executive Director, thinks China's online gaming industry is very attractive, so a lot of Americans have come here to attend such a top CGDC meeting," he said. "As a partner of the China Games Developers Congress (CGDC), Cynthia Freese, US login conference, said that they wanted to work with CGDC to introduce American game developers to Shanghai, China," he said.　　They will also bring the Chinese online gaming industry to the United States. In an industry analysis, Reuters said the recent global recession would be an excellent time to expand Western markets for Asian internet gaming companies. In the east-West game Enterprises have recognized the market value of online games, and in order to strive to open up their market, CHINAJOY/CGBC/CGDC provides a practical significance of the exchange and cooperation platform, from home and abroad, professional viewers can display their products and ideas, to seek business opportunities,　　It also provides an excellent source of communication for overseas media. ChinaJoy's second reason for being snubbed by Western media is that for Western media, going to China for a long time means spending a lot of money and money "sending an editor to China costs thousands of of dollars, and doing so also means that the number of days is too small for the day to work." However, this is not the only way to cover an exhibition. For example, we can hire a special journalist, the cost will be much smaller. But I guess it's not easy to find a suitable candidate across half the globe.Of。　　"This may also represent the voice of most Western media," says Richard.　　There is no denying that to participate in the exhibition between the half of the Earth, the Western media really need to expend human and financial resources, then CHINAJOY/CGBC/CGDC/CGOC will bring them what kind of value? First, the main purpose of the media participation in the game show is to gather firsthand information from the global gaming world. This, CHINAJOY/CGBC/CGDC/CGOC gives them enough room to play. ChinaJoy mainly displays the international forefront of digital interactive entertainment products and technology, the world's major game manufacturers release new products, the global industry professionals will also be China's digital interactive entertainment industries and the future development trend of the present; seven session of the CGBC Congress (China Game Business Conference) Discussion topics and participants involved in all aspects of the industrial chain; CGDC (the Chinese Game Developers Conference) is to promote the field of game development at home and abroad for the purpose of technical exchanges and cooperation; CGOC (ie China Game Outsourcing Conference) is in the interactive entertainment global development demand under the homeopathy, the effective integration of professional services resources, Promote the development of China's game outsourcing industry.　　For the overseas media, they reap not only the experience of the product, but also the strategic tips, the one-hand information release resources. From the overseas media's attention to the internationalization of capital market, the flow of international capital is also the focus of its very keen report. It is joked that at each session of the CHINAJOY/CGBC/CGDC/CGOC meeting, coffee cafes outside the door, will be the birth of countless cross-border investment cooperation. What's even more amazing is that you will find a number of CHINAJOY/CGBC/CGDC/CGOC and experienced overseas journalists who will even stop and wait for the games industry to emerge.　　Although these overseas media reporters may not be holding the main purpose of interviewing successful people to participate in the exhibition, but it is not difficult to see that ChinaJoy is no doubt that they dig gold news of good deposits. Another important significance of ChinaJoy for overseas media is to create a space for communication and cooperation between domestic and foreign media. From the 2009 ChinaJoy of nearly 150 home and abroad media, we can easily find such as Sina, Tencent and other large portal media, Interfax (Interfax), Business Wire (U.S. commercial News) and other overseas mass media, and Gameindustry or MMOsite, an authoritative gaming portal. CHINAJOY/CGBC/CGDC/CGOC as an international exhibition, not only for overseas media to provide the game industry dynamic and news, but also to give the media at home and abroad a platform for communication and interaction. Media reporters can not only take the opportunity to exchange ideas, more opportunities to achieve peer or even transnational, which is certainly valuable to the overseas media.　　Looking back on Richard's concerns, does the value that overseas media journalists bring back from chinajoy across half of the globe not outweigh what they need to pay? According to the ChinaJoy organizing committee, CHINAJOY/CGBC/CGDC in 2009 launched the footsteps of overseas promotion and achieved very great achievements. 2010 ChinaJoy will also be with the United States, the United Kingdom, France, Germany, Japan, South Korea, Malaysia, Thailand and other nearly 70 countries overseas games and related websites to establish cooperative relations, through these media and channels to continuously spread the Chinese information to Japan, South Korea, Europe and the United States region. In 2010, the organizing committee will also cooperate with these media and institutions in a more in-depth manner, including the full coverage of the Chinese game industry and other information about the Chinese gaming industry, such as enterprises and products. 2010 ChinaJoy has been fully prepared to meet more overseas media and professionals to come. (edit Zhang Xing) More information please visit: ChinaJoy official website CGDC official website CGBC official website CGOC official website