Chinajoy has become the world's second game show

Text / Ling Qing

At 15:00 on June 19, 2014, the 12th China International Digital Interactive Entertainment Expo Press Conference (hereinafter referred to as Chinajoy) was held in Shanghai International Convention Center. Zhu Junbo, deputy director of Shanghai Press and Publication Bureau, Jiang Fusheng, director of Publishing Department of Propaganda Department of Shanghai Municipal Party Committee and Han Zhihai, general manager of HannStar Shinhan Exhibition Co., Ltd. attended the conference.

After 12 years of development, Chinajoy has become the world's second game show, Asia's first game show. Chinajoy has gradually shifted from Sentimental to Professionalism in the course of twelve years of experience. A spokesman for the conference said on the scene that Chinajoy now operates in four areas: professional, national, authoritative and entertaining. At the same time, Chinajoy has fully embraced the world. This year's forum delivered more than 37% of overseas speakers. Among them, Blizzard, Ubisoft, EA and other executives who have great influence in the global gaming industry. And the number and quality of high-level exhibition speech has also been further improved this year, the speech number will be more than 400 people, including CEO level to 130 people, more than 157 vice president level, no doubt, Chinajoy has more and more Get the game industry, especially game companies attention.

This year, the blowout of mobile games continues, and mobile games will also be a major focus of Chinajoy this year. Compared to last year, this year's World Mobile Games Conference (WMGC) will have more successful experience in the gaming industry and business people to share and industry discussions.

According to Zhang Huaihai, director of the Network Publishing Regulatory Office of the State Press and Publication Administration of Radio, Film and Television, this year's Chinajoy will add "China International Family Digital Entertainment Summit" and "Global Digital Entertainment IP Cooperation Conference." The former complies with the lifting of China's game consoles and entertainment in the living room, while the latter emphasizes the current pan-entertainment of copyright IP.

China International Family Digital Entertainment Summit will explore the development and transformation of home digital entertainment industry in the new situation. At the same time, the summit will also address the current situation in the Chinese market and provide a business platform for business communication and exchange and cooperation between Chinese and foreign enterprises participating in the summit. Nowadays, as the game entertainment becomes more and more colorful, the trend of development in the industry and the need of grasping the emerging markets are of great significance to the hosting of China International Family Digital Entertainment Summit.

In the pan-entertainment strategy has become the mainstream at the same time, high-quality IP has become the market presence of incense. The Global Digital Entertainment IP Cooperation Conference will conduct a wide range of cooperation and guidance on the IP of games, film, animation, literature and other industries to make efforts for the healthy development of the entertainment industry.

Zhu Junbo said at the end of the conference, Chinajoy witnessed the development of China's game industry, and now most of the online games in the Chinese market has achieved original online games, and in a decade ago, the introduction of foreign online games is the mainstream. Visible domestic game this decade shows a rapid, continuous development of style. Zhu Junbo believes that the national game has become an absolute dominance of the Chinese game industry.