ChinaJoy the other side: Showgirl not simple game host reproduce

"GT Racer" producer Mountain a code appeared cjchinajoy above team of showgirl boys first in CJ became the focus of Sina science and technology Menghong when we talk about ChinaJoy, what do we talk about? Take this as the keyword, search the related topic on the microblog, look for the related picture in the search engine, almost all is exclusively with another keyword showgirl. This is not the view of the layman. There is a big drop in advertising at the nearest subway station in the ChinaJoy Pavilion.　　Advertising word said: Look sister, take the periphery. Six words, concise summary of ChinaJoy "mainstream activities." Taking the perimeter is a simple matter, as long as you endure the heat, adhere to a line of the next platoon always have income; Looking at the sister seems to be a simpler thing, even do not need to queue, just to the crowd to squeeze the most densely. But-- Showgirl is not simple. Mei is a college student in Shanghai who has not yet graduated, and a showgirl on the ChinaJoy.　　She stood in the deafening noise of the venue, a group of people crowded over, holding the camera, mobile phone to her photo or photo, there is little language communication between them, almost never asked the small beauty, she behind the game is going on. For the Mei, this kind of scene is accustomed to early, including ChinaJoy, several well-known game anime exhibition, she basically will attend.　　Still, she complains, "The hardest thing is my foot." Standing in heels for a day is really a chore. But there is a harvest to pay. As games become more popular in the general population, ChinaJoy also produces a platform effect. It is very good to be famous at such a fair.　　One of the most iconic of these is the 2006-year Dingbelle-there are really fans who are taking the day off to follow her to the show. But the reality is, there are some showgirl can indeed fire for a while, but most of the next year.　　"There is no suitable occasion for them to continue to fire," said one industry insider on Sina Technology. Another reason is that, in this already mature industrial chain, showgirl is not at the highest level at all. Pay is a good illustration of this. In fact, the so-called "sister" is roughly composed of three different types of girls: models, cosplay actors (Industry for short coser), etiquette.　　Usually only etiquette is called showgirl. According to the introduction, the three types of girls, walking show models of the highest value, daily can reach 2500~3500 yuan, often as a team member of the Coser, the daily salary close to 1500 yuan, as for showgirl, the daily wage about 800~1000 yuan.　　Prices are rising every year, five years ago, a showgirl a daily wage of only 300 yuan. Compare data to a group of ChinaJoy industries. A graphic model of a fashion magazine, attending a daily wage for offline activities,The starting price is five thousand or six thousand yuan. Of course, most of these pay will be taken by brokerage firms, and ChinaJoy is no exception.　　and exhibitors want to hire showgirl, only with the General Assembly designated brokerage company. Showgirl, who works for a Beijing gaming company, has been busy picking up his picks since March and needs to chinajoy everything before the start of July.　　The first thing to do is to determine the number of recruits based on booth planning and project team requirements, and then contact the brokerage firm to launch the tender.　　The selection process is as follows: On the same day two a slightly staggered time, two brokerage companies each with the candidate showgirl arrived in the designated room, 阿 and colleagues to accept the selection. "A group of five, in the first report name, age, measurements, height, and so on, take a picture," 阿 explained that the reason to take photos, because someone is not photogenic.　　Showgirl selection criteria is relatively simple, mainly to look at the face, but the cold beauty is not, and the height of the general requirements between 1.65~1.75, the body as long as the symmetry is good. Half of these candidates are college students and half are called "showgirl". The interview time for each person is less than one minute. During this time, force and colleagues have finished scoring. "Not a few good-looking ones.　　When a girl is more than one, it is more obvious who is good-looking, 阿 said. Dudu is also repeating a similar process in another online gaming company. She told Sina Technology, they choose showgirl, the elimination rate has been close to 99%, is crème.　　From 3 April, has been selected until July to finalize the candidate, which will experience primaries, check, runoff and other rounds of the elimination process. As for the unspoken rules, although every year there are corporate organizations showgirl held Bikini party, but Dudu frankly, showgirl on ChinaJoy gains, is not enough to support the occurrence of latent rules. · ChinaJoy is changing this year's ChinaJoy, apparently a lot less "gunpowder". In the past there will always be such a scene staged: Two booths adjacent to Shanghai online Games enterprises, each sent hundreds of showgirl opposite, a great deal of the potential of two.　　However, this grand scene, as one of them this year to change the pavilion and no longer staged.　　On the other hand, the organizers also stipulated that this year is the largest booth, can only have 50 showgirl, and wear in advance to be approved, and afterwards some people will carry out spot checks. It is worth mentioning that this year's ChinaJoy, in addition to showgirl, there are some enterprises in the booth for the first time to enable the male group--gameboy. Comparatively speaking, the suitable boys are not easy to pick out, one is the number of candidates, the second is in the selection period is very open.　　Therefore, this group of so-called Gameboy Price is higher than showgirl. To see the GAMEB standing on the standOy, an apparently mostly accompanying girl, shouted to her companion in a crowded crowd with a less standard Mandarin: "I have been searched (eventually)."　　However, ChinaJoy is a game show after all. If the showgirl or Gameboy as the focus, ChinaJoy has undoubtedly been alienated. Domestic games companies, often a huge booth, layout into the appearance of the stage.　　However, online gaming company insiders also admit that showgirl and the company's image, products, whether there is really a combination of points, has not enough market research. Comparatively speaking, the propaganda focus of foreign game exhibition is basically put on the game product itself.　　Japan's Tokyo video game show, for example, a few years ago, there have been a large number of showgirl, and now many booths have no showgirl, only uniformed personnel in uniform to maintain the order of the trial queue. Fortunately, ChinaJoy has also quietly begun to change. As early as the launch, there have been a number of online gaming companies to say, will play down the role of showgirl.　　But the presentation style is still very different. Many of the company's booth, the stage is arranged into the most core area, Hot Dance, interactive staged, and the game product itself has become a supporting role.　　Nine City Booth is like a counter example, the entire exhibition area is occupied by a computer, all used to provide new online games products trial, this bold move also triggered outside hot debate. The real material, or a long time to return to ChinaJoy, Sony PlayStation Booth. Sony in the scene decorated 30 sets of PS3, 30 sets of PSV for players to play, covering sports, fighting, shooting and other well-known games.　　And Sony also provides the "GT5" racing game simulation driving experience area. Most notably, Sony is still invited to the "GT Racer" series producer Mountain, "Street Fighter" series of producers Yono Yide to the scene and interact with the player.　　One to get a signature in the mountains of the player told Sina Technology, he learned from Sina Weibo on the mountain a code to come to the news, decided to go straight to ChinaJoy scene. More than this, in the domestic host game market year or open background, Sony Booth appearance added to the outside world speculation.　　Sony is also the entire chinajoy, a small number of non-online games exhibition area. All this is only one side of the ChinaJoy. Ten years ChinaJoy, is like a pair of Chinese net swims enterprise's development thumbnail. Here both from scratch, from small to large, but also from Sheng to decline, from strong to weak. The only constant is change. And the story surrounding the game will continue.