China's aging consumer demand experts urged to increase support for the endowment industry

Since 1999, China has entered an aging society for 12 years.　　"2009 China's Aging Business Development Statistics Bulletin" showed that 2009, the national 60 years old and above the mouth of the elderly reached 167.14 million, accounting for 12.5% of the total population. Chinese Academy of Social Sciences recently released the "China Fiscal Policy report 2010/2011" revealed that in the 30 years after 2011, China's population aging will show an accelerated development trend.　　By 2030, China's population of over 65 will surpass that of Japan, when China will be the world's most populous country with an ageing population. The rapid aging of population has brought severe challenges to China's economic and social development, but also brought huge consumer market.　　As early as August 2005, 0 point forward Strategy Company A survey showed that the annual consumption demand of the elderly in China more than 400 billion yuan, to 2010 will reach 1 trillion yuan. However, the development of consumer market in China is still in its initial stage. Shingqing, deputy director of the National Office for Aging, pointed out that at present, more than 6,400 cities nationwide, about 1/3 of the streets do not have dedicated elderly services and venues, more than 82,000 urban Community neighborhood committees, about half of the elderly have no service facilities and places; nearly 41,000 villages and towns in the country, 20%　　There are no homes for the elderly and dedicated pension service agencies. According to "Liao Shen Evening News" October 14 reported that the current development of the domestic consumer market, accounting for only 1/8 of demand.　　The category of the elderly supplies a single, nursing home gap is very large, the elderly mental consumption market is still to be developed. China's market for the elderly, most of the goods are concentrated in health care and health series, such as health care products, milk powder, soy milk machine, washing footbath, massager, etc., far from meet market demand.　　To middle-aged and old clothing for example, the phenomenon of polarization of clothing is obvious--or for high-end customer base "brand goods", or is poor quality, low grade "stall goods", high quality and affordable mass of middle-aged and old clothing, become scarce resources. Training for the elderly is also near market gaps.　　There are few computer training courses for the elderly and few fitness venues, and the elderly are concentrated in the square, the park, the community old university and other free places. It is understood that many developed countries for the elderly product market development is very meticulous, from the elderly dedicated toilet, to crutches, umbrellas, riot electric sticks and other readily available, and smart glasses, voice telephones, denture chewing gum, leisure table tennis, such as easy to use for the elderly daily necessities, in the elderly supplies stores are more common.　　In our country, these products are difficult to trace in the market. In many Western developed countries quite popular "silver tourism" in China also met cold. Last November, Dai Bin, vice president of China Tourism Research Institute, said in an interview with the media that the World Tourism and Travel Council survey showed that the elderly tourism accounted for 50% to 60% of the world tourism market, while in China less than 20%, "silver tourism" broad market has not been effectively developed. But it is noteworthy that at present 70% of the elderly in our country haveThe desire to travel, of which 17% of the elderly economy more well-off, a strong desire to travel.　　Therefore, in recent years, many experts and scholars have appealed to the community to pay attention to and develop "silver economy".　　"Silver economy" can be roughly divided into commodity economy, health care products economy and service economy, including traditional aging industry, such as clothing, food, special goods, transportation, health care, old age welfare facilities, as well as modern aging industry, such as entertainment, tourism, housing, community services, aging education and many other industries. "The consumption demand of the elderly has certain rigidity."　　Mu Guanzong, a professor at Peking University's Population Institute, pointed out that because of the diverse consumption needs of the elderly, and a considerable scale, and a large number of elderly children behind the purchase of strong, so "aging industry" may become China's expansion of domestic demand one of the breakthrough. So why hasn't the "silver-haired economy" been hot yet? One of the most important reasons, Mu Guanzong, is that there is insufficient market supply.　　Old-age supplies into the development of funds higher, long investment period, but thin profits, slow recovery, market risk, many enterprises do not want to develop, production of products specifically for the elderly. However, at present, many enterprises have seized the business opportunity. It is understood that in recent years, a number of travel agencies launched the "Sunset Red tour Group", "Happy Old line", "Mom and Dad happy under Jiangnan" and other lines, the elderly registered enthusiastically.　　And the market appears in various types of special features for the elderly mobile phones, such as to avoid the elderly can not see and hear, keys, fonts and sound are set to the larger mobile phones, increased positioning function and emergency call function of the mobile phone, but also by the market hot.　　Some experts pointed out that the development of the elderly supplies market, the key is to find a breakthrough point to study the consumption needs of the elderly and psychological, production to meet the actual needs of the elderly characteristics of products. Mu Guanzong said that the "silver economy" in the domestic has not been hot up, but also with the elderly consumer rationality, focus on frugality. The idea that young people "weigh small and light old" is also affecting the purchasing power of the elderly objectively. Many families devote a great deal to their children's education, entertainment and leisure, but they devote relatively little to the elderly. "The purchasing power of the elderly is mainly from their children and relatives." Businesses can mobilize them, the title of ' filial piety ' this card. At the same time, businesses should improve the quality of products at the same time, reduce prices. "Some experts believe that to make the" silver economy "further development, it is also necessary to gradually improve the professionalism and quality of service staff, because older people than young people would like to be in the process of receiving considerate services. In addition, financial institutions should increase credit support for endowment product enterprises, private pension institutions and their construction projects, relax loan conditions and provide preferential interest rates.　　For the large scale, good prospects, the market needs of the old-age services, financial departments should give the necessary discount loans and credit guarantees. Li Shumei, deputy director of the Office of the Aging Working Committee of Heilongjiang Province, pointed out that the Government should conduct an effective policy guide to the "Silver economy", incorporate the "silver economy" into the development plan, and introduce corresponding policy measures to establish and perfect the relevantLaws and regulations, standardize market access standards and regulatory mechanisms to promote the growth of the elderly market and the development of the elderly industry. Mu Guanzong suggested that the government should increase the support to the private-owned endowment institutions, absorb the private capital to set up endowment institutions, and prioritize the construction of the old-age service facilities in the public welfare and construction land. In the course of the operation of the private pension institutions to give guidance to standardize the pricing system.