China's biggest location-based network launches massive layoffs

Absrtact: The network layoffs are continuing, in the following Gaobong, group Treasure, litters group, such as group buying network, yesterday, the reporter received a phone call, the country's largest lbs (geographical registration service provider) muttering network launched a large number of layoffs, 70% of employees were laid off

Network layoffs are continuing, in the following Gaobong, group Treasure, litters group, such as group buying network, yesterday, the reporter received a phone call, the country's largest lbs (geographical registration service provider) muttering network launched a large number of layoffs, 70% of employees were laid off. The person said that the main reason for the job cuts is because of muttering about the second round of financing problems, and muttered that in the short term can not find a profit model, forced to reduce operating costs through layoffs.

"The company is indeed reorganizing," muttered Lisong, founder of the network, in a telephone interview with reporters. "Mobile internet in addition to games, there is no clear business model, to do a protracted war preparation." But muttering that the net will not give up this business. ”

The explosive material Multicomputer Department is abolished

LBS, a new mobile internet business, originated in the United States. Represented by Foursquare, which was launched in March 2009, has gathered 6.5 million of mobile phone users in 2010, the number of users signed up 2 million times a day, and its users jumped even faster than the level of Facebook's start-up period. In Foursquare's drive, only last year, more than 50 Chinese enterprises into the LBS field. Among them, muttering network company scale and the number of users, are in the domestic LBS industry leader position.

However, because has not found a profit model, the LBS industry to burn money to survive the development model is unsustainable, many previously vowed to the enterprises have been dead, or closed or transformed.

Yesterday, a woman claiming to be a muttering network staff told reporters that the network has just announced the decision to mass layoffs. "Muttering net original more than 110 people, after this layoffs, left only 40 people." According to the woman, since July, muttered the net began a small downsizing action, and yesterday's layoffs are "drastic", marketing department, Operations department, the brand department is almost all formed to abolish. "Even some director-level executives have been cut off, only the operations director, from Tencent, has not been cut off, the product Development department manager." ”

The woman told reporters that the reason why the net to make a large job cuts, the main reason is because of muttering about the net profit model is not clear, the product has been changing, from the LBS transformation to do the photo community, and now do photo printing services, has not been accurate positioning. In this case, the VCs are not optimistic about the prospect of a new round of financing delay in place. Had to, muttered the net to decide mass layoffs.

According to the woman, muttered the net this time the layoff, according to the labor law stipulation has compensated to the worker who was cut.

LBS still hasn't found a profit model

As early as this March, Lisong in the Nanfang Daily interview revealed that in the end of LBS, not prepared to finance to 30 million ~5000 million dollars of funds, I am afraid it is difficult to do. At the outset, Lisong was very confident of financing, saying that the next two or three years will not talk about income issues. However, the current economic situation is much more pessimistic than at the beginning of the year, and the market capital chain is tense. Group Buy network bubble burst, but also to the Internet industry poured a basin of cold water, venture capital became more and more cautious. In this context, muttering the net of the big layoffs, whether it means muttering will give up do not see the hope of earning money lbs business?

Reporters on the news of the net layoffs call Lisong, Lisong told reporters, muttering network is indeed in the reorganization. "Before the stall is too big, not only to do business, but also to do products, both ends, will consume a lot of manpower and resources." Now the reorganization, is the contraction front, concentrates the business to the product development. "For 70% of the job-Lisong," said the product development, more than 40 people are enough. Lisong said there was a problem with the financing that the explosive material people called.

Lisong pointed out that although the mobile internet is now hot, but in addition to mobile games, the other has not found a profit model. "Marriage network business model is very clear, and mobile internet people are exploring, there must be a protracted war preparation." What to do now is to make the user's volume first.