China's Business-to-consumer Market Monitoring report: 21.6% in the 4th quarter of 2013

According to the "Quarterly monitoring report of the Chinese business market in the 4th quarter of 2013", the sales volume of the trader market in the 4th quarter of 2013 amounted to 59.69 billion yuan, up 21.6% from the 2013 3 quarter.

Enfodesk, the study found that the fourth quarter of the overall size of apparel category in addition to the seasonal factors in the end of the year, the electrical business of the various year-end promotional carnival is to promote the growth of sales of the main driving force. From the double 11, to the double 12, as well as the end of the vertical consumer electronics "do not close" and other activities, all kinds of promotional festival continued to release the consumption potential, especially in the clothing of this kind of customer unit price is relatively low, easy to trigger impulse demand more obvious category, the impetus of the festival is more obvious.

From the market structure, in the "Double 11" the Annual Day "Flash purchase" pull, Cat's overall market share rebounded to 76.16%, up 1.8 percentage points from the third quarter; On the other hand, upstream brand dealers in the end of the year to continue to increase the volume of goods, benefiting from this, the launch of the "flash purchase" of various platforms, including the only products will, When and Jingdong in the apparel sales of the scale have a relatively large increase. In this one, when due to the early flash purchase, as well as its own customer group attributes more high-quality, in the share than the third quarter of a slight increase. While Jingdong in the fourth quarter launched its own flash purchase, however, because of its own male customer base and platform consumer cognitive level is still relatively solidified, the proportion of user migration is not obvious. Finally, where the customer in the competition situation intensifies, because the capital pressure market drop in proportion, product competitiveness is not obvious, in the clothing market share continues to show a downward trend.